Lisa Murray, Mba Email & Phone Number

Denver, Co, Us

United States

Making doing the right thing for your home, your business, your finances, and the planet easy, affordable, and straight-forward.

Greater Denver Area

Helping customers realize their full potential through strategic adoption and productive use of Microsoft technologies and solutions to meet their individual and unique business needs.

Greater Denver Area

Marketing Strategist for agency clients from industries including technology, CPG and services. I work to grow my client’s consumer and B2B businesses by providing them with the research and data to develop a deep understanding of their marketplace, consumer and products for optimal positioning and targeting.Working with in-house teams and other partners I define brands, messaging and appropriate marketing and sales tools to grow market share and increase revenue. Areas of expertise… Show more Marketing Strategist for agency clients from industries including technology, CPG and services. I work to grow my client’s consumer and B2B businesses by providing them with the research and data to develop a deep understanding of their marketplace, consumer and products for optimal positioning and targeting.Working with in-house teams and other partners I define brands, messaging and appropriate marketing and sales tools to grow market share and increase revenue. Areas of expertise include:• Research and data analysis, both primary and secondary• Competitive analysis, positioning and branding • Digital marketing including organic and paid, social, PPC, etc. • Marketing automation and CRM strategy including content development • Go-to-market strategy and including professional selling support• Crowdfunding, PR, SEO and more.Industries served include CPG, Natural Food, Aerospace Defense, SaaS, Medical Device, Telecom, Industrial, Transportation and more. Show less

Greater Denver Area

Co-Founded Savory Harvest, an unsweet snack bar with flavor profiles including pizza, BBQ and Sriracha. Managed the marketing and product development for a natural food CPG start-up. This includes defining the market opportunity and audience segmentation, developing the brand, messaging and packaging, and launching the sales marketing support platforms including e-commerce, website, and social platforms.Other marketing efforts included managing all advertising, PR, content, retail and… Show more Co-Founded Savory Harvest, an unsweet snack bar with flavor profiles including pizza, BBQ and Sriracha. Managed the marketing and product development for a natural food CPG start-up. This includes defining the market opportunity and audience segmentation, developing the brand, messaging and packaging, and launching the sales marketing support platforms including e-commerce, website, and social platforms.Other marketing efforts included managing all advertising, PR, content, retail and industry trade efforts including a successful digital and crowdfunding campaign that achieved 249% of goal and garnered national media attention.Co-Directed Savory Harvest through launch, go-to-market including a robust ecommerce business and to exit. Show less

Greater Denver Area

Hired to develop the turn-around product and marketing plan for a rural wireless carrier with service in 3 states. This included leading the product and marketing teams, reducing marketing and subsidy expenses, developing new products, launching the e-commerce site and re-branding and re-positioning the company. Successes over a one-year period included:MARKETING• Led the change to bring all advertising and media buying in-house saving ~ $3 million annually (25% of budget). With… Show more Hired to develop the turn-around product and marketing plan for a rural wireless carrier with service in 3 states. This included leading the product and marketing teams, reducing marketing and subsidy expenses, developing new products, launching the e-commerce site and re-branding and re-positioning the company. Successes over a one-year period included:MARKETING• Led the change to bring all advertising and media buying in-house saving ~ $3 million annually (25% of budget). With in-house agency launched a re-branding campaign developing award winning advertising that better targets the rural target market customer. Revised the media plan and renegotiated all media contracts reducing costs while still achieving the same reach and increasing overall sales 5% YOY. • Developed and launched a successful media relations campaign effectively capitalizing on earned media to promote Viaero products and build community awareness. Early results of campaign have led to media coverage in nearly every Viaero market including front page print stories and multiple on-air interviews on local news stations effectively doubling the marketing impressions.E-COMMERCE and DIGITAL• Led the development and launch of the e-commerce channel including the redesign of a non-functioning web site and purchase process. Developed a comprehensive digital marketing campaign integrating all advertising, event marketing and social media.PRODUCT MANAGEMENT• Developed marketing and new products to grow the pre-paid business in 2014 and better capture under-served market segments. Early results include increasing sales more than 21% in the first quarter with growth in the targeted Hispanic customer demographic.• Developed and launched new contract products re-branding and re-positioning Viaero to better compete and capitalize on an unlimited value proposition. This effectively raised the average revenue per user $2.21 on post-paid products, the most significant increase in company history. Show less

Greater Denver Area

Director, LTE 2010 - 2012 Director Broadband, 2007 - 2009PRODUCT MANAGEMENTDirected the start-up and business management of both the 3G Broadband & 4G LTE product businesses. Developed the data product strategy and helped redefine overall business practices to better compete in a data driven environment. Defined the 3-year business and market prioritization strategy and the resources necessary.This included developing the business model, conducting the research to define… Show more Director, LTE 2010 - 2012 Director Broadband, 2007 - 2009PRODUCT MANAGEMENTDirected the start-up and business management of both the 3G Broadband & 4G LTE product businesses. Developed the data product strategy and helped redefine overall business practices to better compete in a data driven environment. Defined the 3-year business and market prioritization strategy and the resources necessary.This included developing the business model, conducting the research to define the product offering, defining and on-boarding the necessary team to support the product and leading a 30 person cross-functional team to develop the product requirements, formulate device road-map, create compelling product plans.MARKETINGDeveloped and executed all aspects of marketing for both products from research to determine marketing positioning through to go-to market execution. This included developing the brands and defining the architecture in overall Cricket product portfolio, determining the market level media and advertising, and executing on the go-to marketing launch including training and retail merchandising and support. Show less

Greater Denver Area

Led a team charged with identifying and prioritizing issues to improve the Cricket customer experience. CXCUSTOMER and BRAND EXPERIENCEMapped all customer touch points, evaluated execution and customer perception at each point, and ranked importance according to competitive positioning. Managed a team of 12 business analysts and customer experience specialists. Evaluated the structure of the department and reorganized it to be more effective and efficient while improving employee… Show more Led a team charged with identifying and prioritizing issues to improve the Cricket customer experience. CXCUSTOMER and BRAND EXPERIENCEMapped all customer touch points, evaluated execution and customer perception at each point, and ranked importance according to competitive positioning. Managed a team of 12 business analysts and customer experience specialists. Evaluated the structure of the department and reorganized it to be more effective and efficient while improving employee satisfaction. Show less

Directed and implemented marketing for the west region (markets west of the Mississippi) for Cricket Communications, the nation's 7th largest wireless carrier. Developed and launched marketing campaigns support the companies tremendous growth as it launched new markets and doubled in size in less than 2 years. MARKETINGThis includes serving as the Marketing strategic partner for the regional team, communicating marketing strategies and principals, as well as representing region… Show more Directed and implemented marketing for the west region (markets west of the Mississippi) for Cricket Communications, the nation's 7th largest wireless carrier. Developed and launched marketing campaigns support the companies tremendous growth as it launched new markets and doubled in size in less than 2 years. MARKETINGThis includes serving as the Marketing strategic partner for the regional team, communicating marketing strategies and principals, as well as representing region issues at the corporate level. Developed and launched market-specific media, advertising and public relations campaigns. Developed and executed the plans for 15 new market launches.B2B/CHANNEL MARKETINGDeveloped the marketing and compensation program for the Cricket indirect distribution channel (Cricket dealers, B2B) including marketing policies and procedures, brand guidelines, co-op programs and compensation. Promoted from Manager to Director in 2006 Show less

Acting Director, Marketing 9/2003 – 12/2004Marketing Communications Manager, 11/1998 - 9/2003Directed the marketing for the Colorado Lottery a $400 million a year consumer product organization. Managed all marketing resources including a budget of more than $8 million, a professional staff of seven employees, and advertising, public relations and lottery game vendors.

Greater Denver Area

Public Relations, Brand Management and Special EventsDeveloped of a comprehensive City Branding Campaign. Additionally managed media relations serving as city spokesperson; crisis communication; the design, development and marketing of specialty publications; the development, marketing and supervision of special events. Additional responsibilities included working with City Council members, other elected officials and with lobbyists.

Managed the Media Relations, Public Affairs and Special Events for an International University with more than 40 campuses around the World. Significant media crisis management.

Mba, Business

Ba, Public Relations

Activities and Societies: Alph Chi Omega