Lisa Murray, Mba Email & Phone Number

Denver, CO, US

United States

Making doing the right thing for your home, your business, your finances, and the planet easy, affordable, and straight-forward.

Greater Denver Area

Helping customers realize their full potential through strategic adoption and productive use of Microsoft technologies and solutions to meet their individual and unique business needs.

Greater Denver Area

• Marketing Strategist for agency clients from industries including technology, CPG and services. I work to grow my client’s consumer and B2B businesses by providing them with the research and data to develop a deep.
• Research and data analysis, both primary and secondary
• Competitive analysis, positioning and branding
• Digital marketing including organic and paid, social, PPC, etc.
• Marketing automation and CRM strategy including content development
• Go-to-market strategy and including professional selling support

Greater Denver Area

Co-Founded Savory Harvest, an unsweet snack bar with flavor profiles including pizza, BBQ and Sriracha. Managed the marketing and product development for a natural food CPG start-up. This includes defining the market opportunity and audience segmentation, developing the brand, messaging and packaging, and launching the sales marketing support platforms.

Greater Denver Area

• Hired to develop the turn-around product and marketing plan for a rural wireless carrier with service in 3 states. This included leading the product and marketing teams, reducing marketing and subsidy expenses.
• Led the change to bring all advertising and media buying in-house saving ~ $3 million annually (25% of budget). With… Show more Hired to develop the turn-around product and marketing plan for a rural wireless carrier.
• Led the change to bring all advertising and media buying in-house saving ~ $3 million annually (25% of budget). With in-house agency launched a re-branding campaign developing award winning advertising that better.
• Developed and launched a successful media relations campaign effectively capitalizing on earned media to promote Viaero products and build community awareness. Early results of campaign have led to media coverage in.
• Led the development and launch of the e-commerce channel including the redesign of a non-functioning web site and purchase process. Developed a comprehensive digital marketing campaign integrating all advertising.
• Developed marketing and new products to grow the pre-paid business in 2014 and better capture under-served market segments. Early results include increasing sales more than 21% in the first quarter with growth in the.

Greater Denver Area

Director, LTE 2010 - 2012 Director Broadband, 2007 - 2009PRODUCT MANAGEMENTDirected the start-up and business management of both the 3G Broadband & 4G LTE product businesses. Developed the data product strategy and helped redefine overall business practices to better compete in a data driven environment. Defined the 3-year business and market.

Greater Denver Area

Led a team charged with identifying and prioritizing issues to improve the Cricket customer experience. CXCUSTOMER and BRAND EXPERIENCEMapped all customer touch points, evaluated execution and customer perception at each point, and ranked importance according to competitive positioning. Managed a team of 12 business analysts and customer experience.

Directed and implemented marketing for the west region (markets west of the Mississippi) for Cricket Communications, the nation's 7th largest wireless carrier. Developed and launched marketing campaigns support the companies tremendous growth as it launched new markets and doubled in size in less than 2 years. MARKETINGThis includes serving as the.

Acting Director, Marketing 9/2003 – 12/2004Marketing Communications Manager, 11/1998 - 9/2003Directed the marketing for the Colorado Lottery a $400 million a year consumer product organization. Managed all marketing resources including a budget of more than $8 million, a professional staff of seven employees, and advertising, public relations and lottery.

Greater Denver Area

Public Relations, Brand Management and Special EventsDeveloped of a comprehensive City Branding Campaign. Additionally managed media relations serving as city spokesperson; crisis communication; the design, development and marketing of specialty publications; the development, marketing and supervision of special events. Additional responsibilities included.

Managed the Media Relations, Public Affairs and Special Events for an International University with more than 40 campuses around the World. Significant media crisis management.

Mba, Business

Ba, Public Relations

Activities and Societies: Alph Chi Omega