Lisa Long Email & Phone Number

Collaborated with Creative Directors and Account Managers to define deliverables, set priorities, and ensure alignment with client objectives.Oversaw resource allocation and workflow management, ensuring deadlines were met while fostering opportunities for creative growth and refinement.Led the full lifecycle management of client and agency timelines, ensuring clear communication, smooth execution, and timely delivery.Facilitated daily stand-up meetings to review progress, adjust priorities, and resolve any emerging challenges, ensuring alignment across all active projects.Co-authored new Standard Operating Procedures (SOPs) to streamline workflow management, clarify roles, and optimize team efficiency.Co-developed a new approach to client Statements of Work (SOWs) and hours estimation, enhancing the profitability and financial oversight of agency accounts. Spearheaded the integration and training of a new project management system, improving operational efficiency and team adoption across the agency. Actively contributed to the agency’s Management Team, offering strategic insights to drive continuous improvement. Mentored colleagues, providing guidance and expertise in marketing, advertising, and project management to foster professional development.

Manages the agency’s operational workflow and process on medium to large scale projects ranging in complexity and volume, to maximize agency efficiencies, profitability, and quality while also ensuring integration across the agency. Executes the project life cycle activities to ensure on-time and on-budget delivery including, but not limited to, estimate development, scope of work development, project planning, reporting, meeting coordination, project status communication, risk identification, staying on-track, and keeping resources focused on priorities.Owns the project workflow from inception to completion, develops detailed project plans, creates and manages the project timeline, manages the resources for deliverables, manages a detailed history of each project, monitors progress including, but not limited to, workflow, goal setting, hours reports, and tracking, and provides end-to-end project management throughout the entire project life cycle, typically managing up to 15 projects per week in various stages of the project lifecycle utilizing Asana and Basecamp project management software.Interfaces as the primary point of contact between teams including Account Management, Creative, Vendors, Media, Marketing Intelligence, and PR/Social fostering team collaboration resulting in elevation of the work for clients. Monitors project budgets, and calls attention to scope creep, risk, and budget overages as well as supports the Finance team within agency financial software, providing job jackets, estimate input, purchase orders,project documentation, and monthly vendor and client billing consultation. Leads internal & external production for clients acting as Agency Producer on video productions, broadcast productions, audio recordings, editorial, and radio. Leads trafficking of production deliverables and management of talent, talent negotiation, and talent payments, while also providing expertise on legal contracts and talent usage and licensing.

Boston, Massachusetts, Us

• On annual basis, project managed and coordinated 50+ media deliverables (TV, digital, print, corporate communications) for national Health Care clients including industry leader and innovator, Penn Medicine. • Independently shifted firm’s financial performance by instituting in-house production services, a new and major profit center that was previously outsourced.• Led brainstorming and creative processes, tracked project milestones, implemented SOPs, and ensured high-quality deliverables.• Collaborated executions in-house digital professionals, clients, and subject matter experts (SME) in Strategy, AS, and Finance. • Communicated regularly and effectively with national clients throughout project phases.• Regularly leveraged analytics to identify opportunities for improvement and monitor financial performance. • Sourced, unified, and directed internal team members and external vendors. • Administered and controlled project budgets ranging from 5 to 7 figures.

Everything you need and nothing you don't. Soup to nuts production, and editorial. Agency Producing. Research. Talent. Legal Issues. Experienced and professional. Able to handle any size project. Well connected with other experienced professionals. "Nothing surprises me".

• Engaged and served as a key advisor for C-level clients including Checkers/Rally’s, Rite Aid, UPMC, True Value, PPG, Moen, PA Lottery, Flight 93 Memorial, United Way, Make A Wish, the Pittsburgh Zoo and the Pittsburgh Pirates.• Developed strategic roadmaps and managed the life cycle of complex projects (media campaigns) to deliver high-impact, valuable solutions which drove brand growth for clients.• Negotiated and renegotiated vendor contracts to maximize agency benefits.• Key player in industry-wide contract standardization which ensured transparency in bidding processes.• Established process improvements, unifying commercial production for one client with two distinct brands; saved client $500K+ annually and increased agency profitability by reducing non-billable hours by 80%

Certificate, Project Management

Communications