Lisa Lo Paro Email & Phone Number

Stamford, Ct, Us

Promoted to lead all marketing initiatives for a leading distributor of luxury wellness equipment, driving brand growth and market expansion. Responsible for managing an annual budget and creating marketing strategies across all verticals.Brand Strategy & Identity: Own and revitalized the brand identity and positioning of the rapidly growing start-up, elevating the brand among industry peers and ensuring a consistent and compelling narrative across all touchpoints.Integrated Marketing: Develop and orchestrate comprehensive 360° marketing strategies, including digital media, social, PR, and trade shows, achieving promotional coverage that reached a wide audience.Partnership Development: Established strategic partnerships within key industries, including hospitality, architecture, wellness, and design.Executive Stakeholder Presentations: Regularly presented strategy and recommendations to C-Suite management and executed strategy across channels.

Led the revitalization of the brand’s visual identity and content strategy, driving significant engagement and conversion growth. Designed, authored, and published all blog, social, email, and other content.Content Strategy: Revitalized visual identity and content strategy, resulting in increased engagement within a short timeframe.Campaign Management: Launched and optimized campaigns across Google, Meta, and LinkedIn, enhancing conversions.Team Leadership: Managed cross-functional teams, including developers, designers, and agencies, to execute brand initiatives effectively.

New York, New York

Orchestrated comprehensive advertising campaigns for the non-profit widely known for their “The Fabric of Our Lives” campaigns. Leveraged industry and competitor trends to drive strategy across various media channels, ensuring consistent brand messaging and increased consumer engagement.Digital Innovation: Implemented a robust custom content media plan during the pandemic, driving significant traffic to the brand’s website.Creative Execution: Launched a successful sponsored podcast and developed innovative Snapchat lenses that enhanced consumer interaction.Strategy Development: Led strategic initiatives that aligned media, website content, and analytics with brand goals.

New York City

Developed and executed content strategies that enhanced brand visibility and engagement across digital platforms.Content Strategy: Developed a content strategy that improved user engagement on the brand’s website.Social Media Management: Managed both organic and paid social media strategies, adapting to changing platforms.Event Marketing: Led live social coverage of events, increasing real-time consumer interaction.

Remote

At HelloGiggles, I pitch and write articles emphasizing personal experiences, pop culture and entertainment, and feminism.

Established the organic content strategy for an art e-commerce start-up, growing its social media presence and driving brand awareness from the ground up.Social Media Campaigning: Launched a social media campaign that significantly boosted the brand’s digital presence.Content Creation: Developed daily art-centered articles and maintained a comprehensive editorial calendar.Brand Awareness: Played a key role in establishing the brand’s voice and online presence.

Selected as a member of Freelance writer community to gain professional writing developmentReceive list of article topics from the editors and select my topics of interestConduct comprehensive research regarding the subject topicsPlan a cohesive article format and organize topic research to draft and edit the article until completedSubmit final articles to the editors within a timely deadline

Greater New York City Area

Contributed to daily blog with featured articles reviewing Quantum’s products and covering promotional eventsCollaborated with a team to write pages of informative content for new websiteWorked within SEO guidelines to provide content engineered for search-engine accessibilityInput data and specifications for new products on Magento

Edit stories for factual information and grammatical correctness from on-staff writersSign off on completed pages prior to going to print

Proofread and edited manuscripts for publicationRead and evaluated unsolicited manuscripts, offering my opinions to supervisorsWorked closely with the Art Department to finalize layout and artwork on works for publicationConducted market and competition research on manuscripts for acquisitionAttended weekly meetings with the Editorial team and participated in decision-making discussionsGained valuable knowledge of a book’s journey from submission to publication