Lisa Luu Email & Phone Number

Hanoi, Vn

Vietnam

Hanoi, Hanoi, Vietnam

Director of Marketing
+ Develop company marketing strategies as well as planning and managing all
activities related such as: promotions, PR, events, digital marketing.
+ Planning & monitoring Branding’s activities of the company
+ Enabling Sales team to meet financial objectives
-Developing new business platforms (apps/social medias) / exploring new
selling channels
-analyzing and forecasting market environment.
**** Strategic Marketing Consultant - Partner ( Jan 2018- Dec 2020)
- analyze business practices and goals and make suggestions for improvements
and company directions.
-Devising strategies to increase ROI and brand promotion.
- Consulting and assisting in ongoing marketing campaigns
- Monthly/ Quarterly / Yearly reviews business finance performance and
continuous making suggestions.
- New shareholders/ Business Partner seeking

Hanoi, Hanoi, Vietnam

+ Leading the Market researchs conducting and analyzing
+ Competitors analysis and business strategies establish
+ Planning and budgeting for launching/opening
+ Strategic digital marketing consulting
+ Develop and maintain relationship with media and customers
+ Finance Sponsors / Business Partner seeking.

Hanoi

*Report to General director (Owner) / has primary relationships with BOD; BOM; outside agencies, medias, celebrities and public influencers.
*Primary lead all Marketing activities (MarCom, digital marketing & direct/trade Marketing).
*Assist BOD on Business Development
*Manage media/social media presence and programs to improve the brand reputation and recognition. Act as the spoke person with the media.
•Working closely to enable Sales meet financial objectives via flash sales, promotions, sales events, partnership collaboration program.
•Develop the partnerships with other brands at strategic level
•Develop new product/service lines to continuously differentiation the brand
•Develop the E-commerce platforms with strategies, planning, implementing
•Take lead role in negotiating agreements with potential business partners
•Personnel Management: recruiting, training and performance appraisals

Thailand; Vietnam

•Be primarily responsible for ensuring a smooth operation in the Sales & Marketing Department in HCMC (from Jan to Jun 2013). Direct report to Director of Sale Asia.
•To assist the Director of Sales Asia in coping with both long and short term sales objectives as defined by the management
•Responsible for the overall marketing communication and execution plans for Epi[K]urean brand and properties under Epikurean management
•In charge to manage direct marketing, PR, on-line marketing, event marketing, company website, print communication, advertising etc..
•Media Management, develop and prepare key messaging and presentation material for top management.
•Development of Online Sales and Marketing Strategy and execution thereof
•Market analysis and customer evaluation for strategic plans, budgets and market evaluation/opportunities.

Vietnam, Laos, Cambodia

+Setting/Facilitating marketing budget and responsible to ensure the desired financial outcomes.
+Direct marketing team and sale team to meet business targets also maintain a high level of customer satisfaction.
+Product development
+Established and monitor Membership Program: Being in charge as the Lead of customer’s loyalty club; Planning and organizing club’s activities
+Develop and maintain relationship with VIP customers
+Facilitate Internal PR through company forum and internal events
+Monitoring marketing activities in Laos and Cambodia market

Mba, Business Administration

Certificate, Korean Languages

Ma, International Business And Marketing