Mostly Lisa is a personal lifestyle blog that encourages a creative outlet to share current trends, multi-media tips & tricks, and journalism skills. Provides daily content through social media and other networks using photography, technical skills, project management, SEO/SEM, advertising, and analytics.

Acted as the voice of Darling by providing knowledgeable and unique customer service to any customer or Ambassador/Affiliate that needed assistance in getting their monthly selects shipped out, returning an item, making a sale, or even hosting a Gathering for their community! While contributing to the growth and success of a new start-up – other responsibilities included: ● Onboarding new & existing Ambassador/Affiliates to the Darling Society via Typeform, HubSpot, and CreatorIQ● Educating the community about Darling’s policies & procedures while providing support through Zendesk, Shopify, Loop, and Outlook● Liaising with internal departments such as Warehouse & Finance to maintain high-quality order management and fulfillment

Delivered exceptional service and created a seamless experience for customers via various channels. Successfully communicated with new and potential customers, helping guide them through the Nuuly shopping experience. Supported the team in building a successful brand. Other responsibilities included:● Assisting Social & Marketing teams with customer service inquiries submitted through Instagram, Twitter or Facebook, via Sprout● Exercising decision-making skills via Lessonly to enhance each customer’s relationship with the brand● Collecting and sharing feedback with external teams via Slack and email to ensure the needs of the customers are being met● Utilizing knowledge of all URBN brands to create unique style pulls for various occasions that customers request via Nuuly.com

Conducted research studies on plus-size fashion influencers on Instagram and Pinterest. Tasked with finding out engagement statistics within niche marketing categories. Other responsibilities included:● Updating the meta-data on older WordPress blog posts● Scheduling Twitter and Instagram posts

Engaged in various social media and e-commerce strategies to help increase revenue through online booking, retail product sales, and promotions. Other responsibilities included:● Curating original content in store (photography, promotions, CTA’s for COVID lockdown protocols)● Managing content calendar in Hootsuite● Engaging with Instagram + Facebook followers/partners● Creating graphics for email newsletters using Canva● Assisting owners + stylists in coordinating and executing special events

Developed social and web strategies to drive revenue and achieve business growth goals by identifying needs and new opportunities while increasing brand awareness. Other responsibilities included:● Supporting all social platforms, such as Twitter, Facebook + Instagram, for Sigma and their sister brand, Practk● Seeking out new ecommerce strategies to encourage follower growth and revenue● Developing and implementing new ecommerce strategies to increase revenue + followers, while also targeting new customers with various strategic promotions● Generating daily, weekly, and monthly analytic reports in Excel for all utilized social media platforms● Engaging the community on Instagram, Facebook, and Twitter by responding daily to customer inquiries and feedback

Handled customer inquiries, while providing appropriate solutions and alternatives within the time limits; followed up to ensure resolutions are given. Other responsibilities included:● Proactively researched all multi-media outlets for Sigma Beauty content and feedback, including Bazaarvoice for ratings + reviews● Worked cohesively with other departments to address problems and created solutions

Assisted various teams including but not limited to the Community Relations + Event staff where I was able to plan and execute community events, and process/created various outgoing donations at the Mall. Other responsibilities included: ● Organizing community relations + event videos, photo archives, and event equipment and supplies● Researching potential event partners and sponsors for annual spectacular events● Assisting with planning and execution of Mall of America 20th Birthday initiatives ● Assisting in the organization of various swag items + the 2017 Mystery Gift Card promotion along with the Summer 2017 Summer Track campaign● Completing promotional recaps that include copies of all event advertising to send to clients

Monitored, responded, and engaged with guests on social media channels such as; Twitter, Instagram, Facebook, Pinterest, Snapchat, and the MOA text messaging platforms. Other responsibilities included:• Communicating with guests online and in person with the goal of solving problems and creating lasting memories of a positive interaction• Monitoring pop culture, competitors, influencers, industry, and media trends• Tracking customer engagement sentiment and reporting to Social Media Strategists • Creating content for the MOA blog, 55425, by utilising copywriting skills