Lisa Lytton Email & Phone Number

Washington Dc-Baltimore Area

The Storytellers Collective offers exclusive access to the narrative nonfiction expertise of National Geographic Storytelling Explorers. Designed to foster a new generation of storytellers who can spotlight overlooked but urgent challenges in a rapidly changing world, the Storytellers Collective will leverage an invaluable asset: the skill of NG Explorers—scientists, journalists, and conservationists who focus the power of story into positive action. Teaching the invaluable lessons of a century-plus of National Geographic’s narrative leadership, the Storytellers Collective will deploy in-person, Explorer-led, hands-on workshops to teach storytelling skills using participant-provided live content. Our target audiences— academia, non-profits, and affinity for-profits—know they need to tell better stories to advance their urgent missions. With valuable one-on-one feedback and guidance on creating story and engagement, the Storytellers Collective can deliver the unique NGS perspective on ethically and effectively creating stories with impact.

San Diego, California, United States

Publishing strategy and branding for start-up indie press publishing graphic novels andworks-in-translation. Managing editor for all publishing operations including contracts,distribution, design/production, and marketing.

San Diego, California, United States

Launched e-commerce wellness brand delivering curated CBD selections. Created socialmedia marketing, handled procurement and distribution, branding and packaging.

La Jolla

Ingage (formerly Scrollmotion) is a leader in interactive content creation through its unique combination of software and storytelling. Its software platform, Ingage, is used by businesses to quickly create and share highly engaging interactive content.-Helped create roadmap and product vision; direct report to CEO - Led the product design team in designing each product from concept to launch- Collaborated with product management and engineering leads to implement product roadmap for the Ingage.io iPhone, iPad, and desktop applications- Worked closely with marketing and sales - Created first user testing protocol at Ingage- Researched target markets, competition and presented growth challenges to execs- Tracked analytic trends for customer behavior, usage, and engagement

La Jolla, Ca

Washington D.C. Metro Area

I led an incredibly talented group of designers of all kinds--editorial, graphic, UX--to create the award-winning digital editions for National Geographic magazine.

Washington D.C. Metro Area

As director of digital storytelling, I guided the creative approach of NGM on digital devices, and digital storytelling on ng.com. I set strategies, researched business models, explored and directed effective editorial and creative approaches for electronic delivery of content. My teams launched the iPhone edition of NGM, as well as the interactive Kindle Fire editions, the digital custom store, and key redesigns of the flagship iPad app. I managed a team of digital designers, web producers, and developers working on a variety of initiatives across National Geographic. Our number one priority was the very highest form of visual storytelling.2014, 2013, 2012 ASME, Best Tablet award for NGM2014 POY, Best Tablet2014 SND, Best in Show Multiplatform Storytelling1 gold, 7 silvers, 19 awards of excellence2014 SPD, App of the Year, finalist3 golds, 3 silvers, 10 finalists, 4 merit awards2014 White House National Press Association, Best in Show Feature2014 Webbys, Honoree for Best App

Lightbox Press publishes great photojournalistic content as iPad apps. The Long Shadow of Chernobyl, by Gerd Ludwig, won 2012 First Place, Tablets, Best of Photojournalism, American Press Photographers Association. Other apps are Short Stories by Ivan Kashinsky and Karla Gachet, and Among Giants, the companion to the book, as well as producing commercial apps for clients.

Charlottesville, Virginia Area

Paraculture Books specializes in the packaging of photography books, while Lightbox Press produces photography-based apps. Packaged print titles include: One Cubic Foot, Surveys in Biodiversity, by David Liittschwager; Deceptive Beauties: The World of Wild Orchids, by Christian Ziegler; The Magic Web, for the Smithsonian; Among Giants: A Life with Whales, by Flip Nicklin; and Building Ideas for the President’s office at the University of Chicago.Awards: 2009 Prose Award, Great Plains by Michael Forsberg2007 Award of Excellence, Communication Arts, Postcards from Nowhere, by Joel Sartore2001 Certificate of Merit, The Art Directors Club of Metropolitan Washington,The Africa Diaries, by Derek and Beverly Joubert1999 Silver Award, The Art Directors Club of Metropolitan Washington, Warrior Artists

Senior Design Editor on NGM, then Senior Acquisition and Project Editor for NG BooksMagazine Awards:2008 POY, “Changing Climate,” special newstand edition, National Geographic2000 General Excellence Award, The Millennium issues, ASME, National Geographic1999 Silver Award, The Art Directors Club of Metropolitan Washington,“New York’s Chinatown,”Chien-Chi Chang1999 First Place, POY, Multi-page Feature, “The Rise and Fall of the Caspian Sea,”John Echave, Reza1999 Award of Excellence, POY, Multi-page Feature, “Traveling the Blues Highway,”John Echave, William Albert Allard1998 Award of Excellence, POY, Multi-page Feature, “Romancing the Road,” Elizabeth Krist, Vince Musi

Designed, image-edited, produced, and print-managed a variety of products such as full-color photography books,calendars, and illustrated children’s books. Managed domestic and foreign pre-press and printing from initial estimates to scheduling, on-press color corrections, and quality control. Worked with foreign publishers to produce co-editions. Researched, developed, and designed new projects for introduction at Frankfurt and Bologna international book fairs, and the American Booksellers Convention.

Honors

Education record