Lisa Mackin Email & Phone Number

Boston, Massachusetts, United States

Boston Baked Blossoms is the very first recipient of a residential kitchen license issued by the City of Boston. A South Boston based online bakery, Boston Baked Blossoms specializes in artisanal buttercream cupcake bouquets. Artist/designer Lisa Mackin skillfully wields a piping bag to sculpt edible flowers out of sugar and butter - happily catering to.

• Employing design thinking and traditional design methods to solve problems creatively, strategize for optimum solutions, and provide impeccable design services. Recent client list includes:
• Red Paint Hospitality - conceptualization and branding for three of the group's restaurants
• Nantasket Flatts - conceptualization, branding & website for the group’s second restaurant
• Cobham Advanced Electronic Services - providing marketing & digital design services
• Leybold - providing digital design services and production

Boston, MA

• Building team and defining process from ground floor
• Design, conduct and analyze usability studies
• Research user behaviors, expectations, and insights to inform design and strategy
• Deliver reports and presentations of results to stakeholders and make recommendations for feature improvements
• Collect and synthesize insights from customer service team
• Collaborate with data analytics team

Boston, Massachusetts

• Develop detailed navigation flows, wireframes, & site maps to effectively conceptualize and communicate interaction design.
• Contribute to both storefront on mobile web and desktop, as well as internal tools
• Create working prototypes in InVision.
• Collaborate daily with Product Managers, UI designers, developers & copywriters
• Make recommendations based on industry trends, consumer research, business needs

Boston, MA

• Primary UX contributor on Wayfair's Registry and luxury site, Perigold
• Conducted user interviews & usability testing, surveys, etc.
• Designed features starting at the whiteboard and wireframing in Sketch
• Created users flows and clickable prototypes in Invision
• Collaborated with PMs, engineers, analytics team, UI designers, copywriters
• Proficient in Sketch, Invision, Adobe Creative Suite

• Client facing - provided services in marketing communications, illustration, visual and UX design. Partial Client list includes:
• The Jetty - redesign of restaurant’s digital experience
• Boston College - print design of CASE award winning course catalog
• St. Elizabeth’s Medical Center - art direction, design & production
• South Shore Hospital - art direction, design & production
• Newport Creative Communications - agency work for multiple clients

Boston

• Developed and implemented strategies to promote 117 year old non-profit visual arts organization through digital and conventional marketing & design
• Provided all creative direction and services
• Created and managed website & digital media content
• Fostered and maintained relationships with media and fiscal sponsors
• Instrumental in the production CraftBoston - large biannual national craft show

• Provided all creative direction and services
• Teamed with executive director, managing boards & community to secure ongoing support
• Assisted with planning, organization and presentation of 8 gallery exhibits per year