Lisa Magnuson Email & Phone Number

Larkspur, CA, US

Mag5 Advisors provides fractional marketing leadership focused on brand positioning, integrated marketing and communications initiatives and stakeholder education and engagement for climate tech, energy and high-tech industries. Clients include Antora, Atlas Materials, ESS, Inc., and Technosylva.

San Jose, California, US

Modernized marketing campaigns to integrate digital, product, and communication efforts, increasing demand and visibility in competitive markets. Directed successful launch campaigns for hydrogen solutions, targeting enterprise and government markets. Reinvigorated brand positioning with the “What Powers You” campaign, driving awareness and adoption of.

San Jose, California, US

Designed and implemented ABM and thought leadership campaigns that elevated the company’s profile among enterprise B2B clients. Spearheaded product marketing initiatives to enhance pipeline influence and drive demand generation.

Helsinki, FI

Delivered post-acquisition brand integration and defined a differentiated market position for energy solutions. Launched new product lines and expanded stakeholder engagement through targeted campaigns and strategic messaging. Instrumental in developing the new energy vision and message.

Power Over Energy® is a digital energy literacy initiative focused on educating, empowering, and motivating consumers to make smart decisions about the way we use electricity. Since it launched in 2013, the social media campaign has reached over 100 million consumers and built and engaged a vibrant global community primarily at.

Oakland, California, US

Directed all internal and external communications related to the Customer Care business line including electric vehicles, smart meters, energy efficiency programs, customer welcome kit, rate education and bill impacts. Served as Public Information Officer supporting crisis communications and the Emergency Operations Center. Led first cross-functional.

San Jose, California, US

Established Silver Spring as the #1 global smart energy networking brand, which successfully went public on the NYSE (SSNI) in March 2013. Managed pre-IPO quiet period, IPO readiness programs (brand and communications), IPO day and internal and NYSE teams. Created the Silver Spring Networks Foundation which received pre-IPO equity. Created Silver Spring’s.

Co-founder of TMG which specialized in sales and marketing strategy, planning and program development, direct marketing, sales tool development, seminar strategy and execution, and special events for both enterprise-class companies and startups. Clients included Ascend/Lucent, Cisco, Netscape and Silver Spring Networks.

Interim director managing enterprise marketing programs.

Responsible for managing the sales communications group (9 people) whose mission was to deliver targeted, timely and relevant sales communications to the direct and indirect sales channels.

Responsible for defining and managing targeted marketing programs for the direct and indirect sales channels including the national seminar program, field education and communications, demand creation and content creation.

Cupertino, California, US

Managed key verticals within the customer success story program and developed sales enablement programs and tools.

Ba, Political Science

Education record