Lisa Maier Email & Phone Number

DirectiveGroup positions ourselves as a business growth strategy consulting firm that applies digital marketing tactics in programs designed to achieve your growth goals. Particularly as we inch toward 'recovery' from this pandemic, you have an unparalleled opportunity to position your company in a way that helps lead your target customers through these dark times within uncharted territory, whether it is in helping them by meeting new needs, or in providing moments of comfort and hope, or even showing solidarity and strength as we move toward a brighter tomorrow. All of this is within your purview, and we will help you plan, prepare your message and then move with purpose toward these objectives.Your prospective customers continually evolve methods they use to educate themselves, identify vendors and ultimately buy products and services. To grow, B2B & B2B2C businesses, including manufacturers, technology-based, SaaS and eCommerce companies, must develop integrated digital marketing programs to meet new demands made possible by new technologies and buying habits. To meet the changing demands of your customers, DirectiveGroup:• Applies deep strategy-development capabilities to develop effective global integrated digital marketing strategies to position you as a leader in your market segments, improve customer experience, deliver omni-channel sales, increase conversion rates, and that raise table stakes for competitors.• Implements targeted tactics for customer engagement, customer acquisition and customer value that improves customer retention and delivers new revenue from customers, and that attains your business objectives.• Develops brand identities, including specific brand strategies to uniquely position you in your target market segments’ minds.• Assists you in the identification, selection, implementation and optimization of AI-driven Analytics and Advertising Performance MarTech tools.• Delivers high ROI and ROAS through relentless focus on delivering performance against specific business objectives.Ms. Maier’s education includes dual undergraduate degrees in Economics and Sociology from Florida’s New College, and a dual Wharton MBA in Business Strategy and Information Strategies, Systems & Economics. Her business experience includes Management Consulting, 10+ years at a Fortune 25 information services company as a sales operations executive with responsibility for process, hiring, training, incentives, and supporting information systems for 1500 sales reps and managers, as well as stints in senior and field-level sales management.

Listed skills include Online Marketing, Digital Marketing, Email Marketing, Strategy, and 34 others.