Balfour & Co. is one of the largest commencement services companies leading the industry in digital product innovation. Operating under Balfour®, GradImages®, University Photo®, Gaspard®, ArtCarved®, KeepSake®, and Taylor Publishing Company®, the Company provides personalized products such as class jewelry and apparel, yearbooks, graduation cap and gowns, announcement products, and photography through digital marketing technology, personal in-school deliveries, and customized school assortments.

Responsible for management of field team & business development of $30M prestige cosmetics brand in all retail channels on the West Coast. Responsible for retail partnerships with key accounts (Ulta, Sephora, Macy's, Nordstrom, Bloomingdales, Dillards, spas) & new business development opportunities.

Responsible for developing $20M prestige skincare brand in all retail channels on the West Coast (California, Arizona, Nevada, Colorado, Seattle, Alaska, Hawaii).

$80M portfolio of makeup, cosmetics and fragrance brands recognized globally and based in Paris. Responsible for the retail and net performance of a sales team of 26 account executives and 3 Regional Sales directors. Managing Key Accounts with negotiations to develop business from a sales and marketing perspective in Canada. Distribution of PUIG, InterParfums, Burberry, NUXE brands.

Responsible for driving sales and developing business with key accounts for Canadian fragrance and cosmetics industry.

Responsible for driving sales of Quebec & Ottawa regions for Clarins Fragrance Group.-Nuxe prestige cosmetics -Pur Mineral color cosmetics-Burberry brands-Thierry Mugler fragrances & beauty-Azzaro Fragrances-Porsche Design-Van Clef & Arpels-Lanvin-David Yurman-Anna Sui-Jimmy Choo-Montblanc-Boucheron

• Providing business performance analysis and assessment in the following areas; Budgets, Forecasting, Inventory assortment, Promotional blitzes, new product launch performance, quantifying facts relevant to L'Oreal business performance, ROI, market share.• Responsible for providing data management support to the commercial division (President, National Account Managers, VP of luxury division, Sales Director and Account Management team. (i.e.: Identifying business development opportunities, establishing sales team targets, marketing program assessment and competitive analysis).• Analyzing and reporting monthly and quarterly reviews of market fluctuations, sales objectives, retail market share in conjunction with major Canadian retailers (Bay, Sears, Sephora, SDM, Jean Coutu) using data resources (POS and Nielsen/IRI data ,Ceroy, BW,SAP, Project, Excel)

• Ranked top sales account executive in region.• Develop market-based sales optimization strategies to increase profitability of brand, maximize brand positioning, market share and visibility (responsibility increased from $2M to $4M).• Establish and maintain excellent relationships with commercial partners to ensure effective mutual collaboration (The Bay, Sears, SDM, Jean Coutu Group)• Ensure sell-out & sell-through of inventory within respective retail outlets (SAP, BW, Excel software).• Analyze and review market-based sales objectives, budget allocation, track promotional launches, merchandising allocation, plan-o-grams, roll-outs at retail level• Recruit, oversee, train, coach, manage schedules/pay/budgets for over 30 employees

• Team leader for 8 brand ambassadors (negotiated space, managed schedules, budgets, expenses, ROI)• Increased Covergirl and Pantene sales by an average of 42%• Increased in-store Tide sales by 70%• Ranked fifth best representative in Canada• Responsible for data reporting, inventory management, meeting sales quotas, reporting, staff training & evaluation, budgetary negotiations.• Increased in-store sales by ensuring P-O-P display placement, designing product according to plan-o-grams, shelf allocation, inventory management, customer service.• ROI reporting to global big-box clients (ie: Wal-Mart) as well as P&G, Labatt, Coca-Cola.