Lisa Schipelliti-Marble Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Specializing in corporate marketing and creative communications strategy for a variety of companies. • Design management and content creation for website with CMS, maintenance and SEO issues, website analytics, and landing pages, project manage corporate videos. • Work cross-functionally to develop and execute global marketing programs as well as cross-reference analytics and report on demand lead generation.• Experience creating all communications, including, digital content, event graphics, collateral, website and print updates.• Plan, execute and support corporate events, including trade show marketing for web development, brochures, advertising, collateral, videos, trade show booth design, print and on-line magazines, social media outlets and digital.• Manage the creative and development of all media, including print, digital, social to build brand awareness for digital footprint of on-line/emails, sales/data sheets, product/press releases.

Gardner, Massachusetts, United States

Creative communication professional managing all marketing communication functions for Biosynth and formerly Vivitide from; event management to website updates, social media content, email management, design of tradeshow materials and booth design, tracking expenses and ROI.• Develop, test and implement marketing technology from CRM database, Google Analytics, updates to CMS and SEO for website content updates and all channels including third party promotions for scientific community.• Event Management of all US/Asia trade shows from tracking ROI and booking/negotiation, to hands on design of booths and materials. Coordinate with large global sales team for logistics and travel.• Execute digital strategies to support - social media management, update to LinkedIn, Facebook, Twitter for scientific posts and tradeshow events. design and manage email monthly peptide division newsletters for customers and employee internal newsletters.• Corporate collateral redesign, new rebranding brochures and overall look for vivitide and Biosynth new company name change. Help with corporate rebranding of 6 new companies under corporate umbrella of branding.• Digital and Print advertising, design, place and track Banner ads, Google ads, LinkedIn ads, Event advertisements.Key Accomplishmentso For Vivitide designed 12 brochures in a new branded look, ensuring a cohesive visual identity. Following the company's acquisition to a new name of Biosynth I redesigned 14 brochures and digital assets to seamlessly integrate six newly acquired companies into the Biosynth brand identity.o Consistently designed and coordinated content for 4 email blasts going out monthly.o Set up social media calendar for Vivitide.o Event managed 18+ tradeshows in US/Asia for 25+ sales staff globally.

Gardner, Massachusetts

• Manage all marketing for non-credit community education courses including, updates to ecommerce site, create and design eblasts for monthly newsletters, program catalogs and Social Media- Facebook posts, events, advertising.• Program manage all non-credit classes for community education courses. Help build colleges brand across all ages of students for Lifelong Learning Division. Track budget, track social media and newsletter statistics.• Hire and evaluate instructors for Lifelong Learning Division. Create course curriculum and class ideas with instructors for new courses semester over semester.Key Accomplishmentso Manage 100+ courses as well as 32 faculty for Lifelong Learning division.o Update operations systems to digital technology including payroll, and evaluations.o Manage staff of 2 to coordinate logistics of all courses.

Littleton, Ma

• Managed all digital marketing from website management to marketing communication functions.• Program management from setting up webinar trainings, tracking attendees, certifying for different training levels, mailing certificates, updating database information, helping with assistant to trainer work.• Setting up marketing email designs for newsletters, press releases, eblasts on weekly basis to various target audiences. Create social media content and manage all social media channels.• Updated, designed and maintained three websites through CMS - Squarespace, Wordpress, Django work with web developers on back-end process and database components.• Create marketing materials for financial training companies’ global presence. Database update and coordination with website modules.• Technical go to contact in office for computer support and webinar series, help with program management around all levels of online training courses.Key Accomplishmentso Set up 5 webinar courses for global audience to access thought leader content throughout the year.o Webmaster for content updates to 3 separate websites for 3 divisions of company.o First response technical contact for computer support and webinar series.

Handle all graphics for corporate communications in marketing and advertising function.

Manage all Marketing and Advertising for firm including name change, logo design, website re-design, direct mail, advertising, marketing collateral etc.

Designed marketing communication materials as well as corporate communication materials to enhance the brand in support of firms goals; in addition project managed marketing communication projects on an ongoing basis.

Masters Of Art, Global Marketing Communications And Advertising

Bachelor'S Degree, Communications

Associates, Graphic Design