Lisa Marie Smith Email & Phone Number

Bay Shore, Ny, Us

New York, Ny, Us

* Identify and take ownership of tasks to improve developer/engineer efficiency to maximize developer hands on keyboards and minimize unnecessary meetings and communications.* Conceptualized, and rolled out operational strategies, tools, and processes for new and existing teams.* Familiarity with Atlassian tools, on an intermediate to advance level.* Familiarity with additional industry project management tools such as Smartsheet, Trello, and Monday.* Advanced experience with Agile development methodologies (e.g. Scrum, Kanban etc.)* Track areas of concern, escalate risks, and identify blockers with accountability for ensuring resolutions are reached.* Track projects against the committed dates and release schedule* Lead large-scale, complex, multi-disciplinary engineering projects and initiatives that drive customer value and impact for our users.* Remained flexible and creative to adapt to changing requirements and objectives.

New York, Ny, Us

* Implement, and maintain program initiatives that adhere to organizational and Product Owner objectives and strategy* Organizing and monitoring interconnected projects utilizing Atlassian and web-based project management tools* Developed project plans and managed scope using agile methodologies to guide projects from conceptualization to implementation and maintenance* Analyze squad sprint data to generate quarterly evaluations of the team’s overall performance, and other information related to project(s) or program(s).* Improved our team's total product requirements and impact analysis SLA from four to six weeks down to one to one and a half weeks* Spearheaded the onboarding initiative to Monday.com for our department* Leading a direct report to deliver technical programs successfully.

New York, Ny, Us

* Developed project plans, while managing scope using agile methodologies to guide projects from conceptualization to implementation and maintenance* Communicated project plans, progress, and risks to key stakeholders and project contributors* Partnered with project team members to identify and quickly address problems* Supported and executed delivery of various e-commerce and mobile projects

New York, Ny, Us

* Collaborated with the A2IM Marketing Manager on the social media strategy and engagement, utilizing Sprout Social* Oversaw the social media command center, and its 4 to 6 team members (varied based on year) during Indie Music Conference week* Produced Instagram Stories to capture Red Carpet moments at the Libera Awards (e.g., Photos, Boomerangs, Live Videos)* Made use of the social media platform Periscope to capture the live performances of the attendees and winners throughout the night

New York, Ny, Us

* Lead a scrum team constructed of back & front end developers, quality assurance, and UX. Our development code was based in WordPress, Drupal and Magento.* Following agile scrum framework we conducted two week sprints, daily scrum, refinements, retrospectives, and sprint review * To manage our intake and development process, we utilized Atlassian Tool JIRA with our external clientsKey AccomplishmentsOversaw the major launch of the website redesign for the non-profit JED Foundation, which had WordPress and Salesforce integrations.

New York, Ny, Us

* Defined and maintained the brand's social media presence using Spreadfast and applying appropriate best social media practices* Analyzed the data extracted from Spredfast Intelligence in order to create Google deck's to show a campaign's success or failure as well as overall weekly and monthly reporting* Produced Facebook and Instagram Live feeds (including live tweeting, and Instagram Stories) for TIDALX1015 Black Carpet and other live events. Key Accomplishments:With heavy promotion and strategic planning in October 2016, the twitter hashtag #TIDALX1015 was trending in the overall US as well as the UK. This hashtag was trending in the following local regions as well - New York, Nashville and LA.Developing and implementing new and improved short term social media strategies lead to the brand seeing an increase in follower growth over a 4 month period: 8.16% growth on Instagram, 13.36% growth on Facebook and a 2.75% growth on Twitter.

Us

* Managed and delivered multiple simultaneous revenue and customer experience projects within our B2B and B2C portfolios (i.e.,TIDAL, Google Music, Smule, Songfile, HFA Solicitation Portal). * Led our company’s initiative to redesign the website, coordinating and collaborating with stakeholders, development team members,, on requirements and company wide testing efforts. Key Accomplishments:Took on the challenging project of leading a team of developers through think tank sessions, to build a royalty system that could process royalties from previous quarters/years, where audio tracks were not once known in our system but then became known. In completing this project, we are able to offer labels/companies a new feature and increase the amount of money a music publisher would see in their payments. This won the internal team, Project of the Year Award.

Us

* Analyze the sales of digital downloads, ringtones and compact discs sent into us by Major and Indie record labels to check for discrepancies between records/tracks sold or streamed and royalties paid* Process royalty payments utilizing our AS400 computer system* Review publisher’s royalty checks for accuracy and attach any necessary backup documentation at the end of each pay monthKey Accomplishments Led the Royalty Department initiative to implement a new software, OCR (Optical Character Recognition), that would reduce the overhead cost of printing backup documentation and employees spending extra time on the review of publisher royalty checks. Trained the Royalty Department staff (9 coworkers, 1 manager & Sr. Director) how to successfully capture data from paper documents and export the extracted data through the program into an excel data file for processing. Worked closely with IT during this implementation to help with troubleshooting the program when needed as well as expanded my knowledge of programming.

New York, Ny, Us

Defined and maintained the brand's social media presence, using appropriate best practices and developing new strategic plans, after analyzing the analytics to determine what campaigns worked or did not work.Established and led the social media command center, overseeing 5 to 9 team members during the brand's yearly 3 day event held in June. Collaborated with sponsors during this time to conduct promotional giveaways via social media, during the brand's New Music Nights being held across venues on the Lower East Side of New York City. Key Accomplishments:With heavy promotion and strategic planning in June 2012, the Twitter hashtag #NMS2012 was listed on the NY trending list, for the first time in NMS history. Working with key teams and fresh ideas we were able to have this occur in 2014 and 2015 as well.Developing and implementing new social media strategies each year lead the brand to experience a 36.96% 6 year growth on Twitter, a 42.31% 6 year growth on Facebook and a 422.44% 4 year growth on Instagram.

* Created blog posts to document our tour experiences and interactions with the different Northeastern Camps and Artists* Utilized iMovie to create short videos to upload onto our YouTube channel at the end of each day*Artist liaison to Misha Williams, ensuring she made it to the meet and greets, sound check and performance on time*Interacted and taught Camp Attendees (young kids and teenagers) about a new online video game from Cartoon Network called FusionFall.

* Utilizing direct mail, email and social media I was able to create and market his new book, The Billboard Guide To Writing and Producing Songs That Sell. * Contacted online magazines and local radio stations to setup opportunities for Eric Beall to be interviewed about his book release* Established and maintained social media channels for ScriveKey Accomplishments:Given the opportunity to conduct the final proofread for his new book, The Billboard Guide To Writing and Producing Songs That Sell.

Melville, Ny, Us

* Collaborated with co-workers to develop Email, Direct Mail (DM), and Print Ad campaigns* Analyzed, and looked to make improvements on our Email delivery, open, click and contacts lost rate* Utilized beginner HTML code to update the Vitamin World website with product pictures, prices, and descriptionsKey Accomplishments: Coordinated and executed the creation of the Vitamin World Membership Loyalty Card program for existing customers and new customers.

New York, Ny, Us

* Screened incoming demos to present to the A&R Director for listening consideration* Attended live shows in the NYC area for up and coming prospects* Administrative duties included answering the phone, booking travel, and submitting expenses

New York, Ny, Us

* Utilizing music sharing sites (e.g., PureVolume, MySpace) I searched for musical artists to present to the A&R Director for listening consideration* Attended live shows in the NYC area for up and coming prospects

Masters, Commuications Art - Interactive Media

Bachelor Of Professional Studies, Music Business, Marketing

Associate In Applied Science, Video/Film, Business Management

Video