Lisa-Marie Arnone Barker Email and Phone Number
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"Be the change you wish to see in the world." - Mahatma GandhiAccomplished, well-rounded marketer with strong history of success, superb communication skills and unwavering professional presence. Solid record of success in marketing strategy, building brand, penetrating new markets, driving revenue growth, and strengthening competitive market position. Innovative, team building, and solutions-focused collaborator with demonstrated ability to manage and implement through change. Expert at spearheading global, omnichannel marketing programs that leverage in-depth, data-driven segmentation and targeting techniques in fast-paced, high-growth, complex environments. Versatile, innovative thinker with a focus on creating programs that deliver positive ROI and a passion for harnessing digital channels, brand positioning, and customer experience to advance business goals. Purposeful, high-energy leader with strong organizational management and a keen ability to empower and mentor top-performing teams to excel in producing measurable results in large and small companies.KEY SKILLSStrategic Planning • Brand and Storytelling • Digital Marketing • Integrated Marketing • Advertising & PR Customer Acquisition • Lead/Demand Generation • Consumer Engagement & Customer Experience • Provider & Member Engagement • Market Research & Analytics • Strategic Partnerships • Agency Management • Change Management and Team Development in Start-ups, Medium and Large OrganizationsB2C and B2B for Payer Markets in Medicaid, Medicare, Duals & Commercial in Medical and DentalHIGHLIGHTED RESULTS• Launched robust, multi-channel digital/radio advertising campaign focused on Medicaid member capture that exceeded targets and industry KPIs with more than 800,000 clicks, 123M+ impressions, and delivered results of 150%.•Increased consumer engagement & online channel adoption for B2B and consumers by driving opt-in up 250% and open rate to 30%, unsubscribe rates down 0.02%, and registration up by 67% with 120% increase in reach.•Expanded lead generation programs resulting in 61% sales increase in 3 years.•Led multiple corporate brand identity transitions in start-up, pre-IPO and public markets. •Established regional presence which led to 40% sales increase in Asia.•Led direct marketing programs with 4% response; exceeded sales targets by 17%; increased inquiry to sales conversion ratio by 38%.
Imagine Pediatrics
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Senior Vice President, Marketing And EngagementImagine Pediatrics Jan 2023 - PresentAt Imagine Pediatrics, we provide 24/7 virtual pediatric care customized for children with medical complexity and empower their families to help get kids the care they deserve. Our nurses, doctors, therapists, and other specialists work with families and their current care team to give them all the extra support they need — exactly when they need it. We help families clear barriers to the health care they deserve, through virtual check-ins, care coordination, and unlimited access to care.
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Vice President Of Strategic Business MarketingDentaquest Dec 2018 - Sep 2022Wellesley Hills, Massachusetts, Us• Created strategic marketing function aligned with business objectives, led go-to-market teams, and differentiated strategies for $2.5B dental benefits provider with 33M members in Medicaid, CHIP, Medicare Advantage, and Commercial. • Drove growth and achieved goals through targeted demand generation and communications to clients, employers, members, consumers, providers, brokers, and industry groups.• Built repeatable process for detailed analysis of new and existing markets for member acquisition/retention to maximize value of contracts by identifying opportunities (target personas and regions), financial conditions (Lifetime Value and ROI); successfully presented business case for $3M annual investment. • Established repeatable, analytics-based approach to identify markets and deliver integrated engagement campaign in key Medicaid markets resulting in 2x higher awareness and choice, 161% higher conversion YoY, $13M penalty avoidance, and a 23% membership increase.• Drove brand promotion, provider and member engagement initiatives resulting in significant increases in brand awareness of up to 35%, improvement in key brand perception measures of 69% YoY, 32% member email open rate, and 35% provider email open rate.• Collaborated to drive provider engagement strategies that increased brand recognition, addressed gaps, and supported market expansion by delivering initiatives that helped build credibility with clients and providers and resulted in higher bidding activity and network growth.• Translated brand story into actionable, customized messaging strategies for B2B/B2C audiences and directed creation of brand story packs for sales resulting in increased win rate and higher retention.• Led initiative to provide brand and influencing training to executives for more effective storytelling in external presentations resulting in 97% satisfaction and positive client feedback “DentaQuest stood out from competitors in terms of story you told and how you told it." -
Digital Solutions Senior Director, Pharmacy, Consumer Engagement And Health & WellnessAnthem, Inc. Aug 2015 - Dec 2018Indianapolis, Indiana, Us• Created best-in-class web and mobile experiences with focused product management, cohesive pharmacy, health & wellness, and member engagement strategies for Anthem, a Fortune 50 national provider of healthcare insurance and healthcare solutions.• Led internal/external health & wellness teams in the delivery of best-in-class digital solutions that exceeded engagement and adoption goals for targeted Commercial and Medicaid populations. • Articulated robust digital transformation strategies and packaged consumer solutions to support efforts to drive growth and engagement across Commercial, Medicare, and Medicaid businesses.• Leveraged expertise in market trends, competition, and customer needs to evolve strategies, plans, tactics, and messaging to maintain competitive differentiation.• Consulted senior-level partners to drive new customer-facing capabilities engaging target populations and addressing market demands, competitive intelligence, and emerging trends.• Identified business needs and partnered with the market research team to execute primary research and inform solutions, positioning, marketing opportunities, and creative execution.• Partnered cross-functionally to inform improved strategic planning process, align priorities, and deliver a superior consumer brand experience resulting in increased engagement of B2C and B2B audiences and measurably better customer experience.• Drove highly visible, strategic initiative to develop of enterprise-wide, mobile-first, digital pharmacy experience designed to maximize member satisfaction and consumer engagement. • Collaborated to deliver holistic, consumer-facing digital solutions and roadmaps resulting in increased engaged in target populations and better adherence and quality scores. -
Senior Director Of Interactive Marketing And Digital StrategyBlue Cross Blue Shield Of Massachusetts Jun 2006 - Nov 2014Boston, Ma, Us• Achieved 120% expanded consumer reach YoY through targeted brand marketing for $12B market-leading healthcare insurance plan provider.• Exceeded KPIs: email opt-in up 250%, conversions up 39%, and registration up by 67% YoY by defining a channel adoption strategy with clear targets for consumer portal and email.• Drove digital adoption well above 30% industry average open rate by leveraging email and secure online communications for B2C and B2B audiences.• Reduced annual cost by $500,000 and amplified engagement and brand connection to health leveraging partnerships with select wellness vendors for mobile and content strategy.• Directed UX/content teams in building 120+ websites, 3 portals, and 250+ annual email marketing campaigns for B2C and B2B audiences including members, providers, brokers, and employers.• Established Digital Marketing as a core competency by defining team structure and creating capabilities in new media channels, targeted segments, and constituent-based strategies. • Led internal agency team on user experience, channel solutions strategy, web operations, social/mobile marketing, voice of customer, adoption, & analytics.• Devised and executed digital consumer wellness strategy and maximized use of channels to increase engagement and affect positive behavior change in members.• Developed enterprise-wide social media and mobile strategy and capabilities resulting in increased adoption and usage across B2C and B2B audiences. • Redesigned analytics infrastructure to identify clear KPIs, enable cross-channel metrics analysis, enhance visitor engagement, drive cost reduction, and measure ROI.• Initiated influencer mapping, segmented consumer-based acquisition strategies, and defined a governance model to drive strategic advancement of all digital initiatives.• Instituted user experience discipline and integrated usability/accessibility into iterative design resulting in increased channel adoption and improved consumer experience. -
Director Of Communications-At-Large, Alumni Board Of DirectorsWheaton College (Ma) Jun 2011 - Jun 2012Norton, Ma, UsHelped to define role of social media in communicating to and engaging with globally-based alumni. -
Director, Corporate Marketing And CommunicationsAmerican Superconductor Mar 2004 - Jun 2006Ayer, Massachusetts, UsReporting to CEO, oversaw all brand, public relations and investor relations efforts to support growing public company. Responsible for expanding function into integrated marketing, communications and sales support team focused on digital marketing, industry and event marketing, investor and public relations, CRM and brand management. -Managed nationally-based industry marketing and divisional sales resources in identifying target markets and creating lead generation programs that resulted in sales growth and increased awareness. -Led the PR planning process, determining key messaging strategies for critical constituent groups including customers, business media, technology media, government across a print and online media. -Developed and delivered on integrated communication strategies based on the company’s positioning, defined business objectives, competitive marketplace, and a deep understanding of key constituent needs and expectations, across solutions, channels and vehicles to drive customer acquisition, market products, and revenue. -Established comprehensive communications strategy and led and managed the company’s content development efforts to create innovative ways to position the company through thought leadership channels including website, partner resource center, and intranet which resulted in establishing company as a clear leader in the space. -
Director, Marketing Communications, WorldwideAxeda Jan 2000 - Jun 2003Director of Marketing Communications, Worldwide Responsible for strategic planning and delivery of communications efforts that achieved objectives for exposure and growth. Led global team of internal/external resources focused on digital planning and development, brand, direct marketing, lead generation, CRM, print and online advertising, events, and public, analyst and investor relations. Improved worldwide marketing communications capability and managed external/internal web teams in development and implementation of online promotions and communications programs that extended reach and engagement of targeted customer interactions and resulted in 61% sales growth in 3 years. Defined channel penetration goals, strategies and tactical plans for new market entrance and managed multi-million dollar communications budget to meet company objectives with expanded CRM capabilities. Created global digital strategy for key products and target audiences including web seminars, personalized HTML and customized online experiences to raise visibility for all audiences. Managed and maintained high performing, international agency relationships to ensure optimal engagement and measurable results which were aligned with core strategy in each geographic region. Guided organization through two successful brand identity transitions, in pre-IPO and public markets.
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International Marketing ManagerGte Internetworking Jan 1998 - Dec 1999UsInternational Marketing ManagerResponsible for leading internal and global agency teams in delivery of strategic planning, market analysis, web development, communications, advertising, public relations, lead generation, and translations in global markets. -Optimized online presence to ensure business objectives were met by leading innovative and integrated digital marketing efforts including expansion of corporate website, partner resource center, and intranet.-Grew indirect channel presence in international markets by 300% in six months through the development of an integrated sales kit and on-line Global Services presence.-Accelerated market entry and augmented international product sales for the full line of Internet-based products in EU, Asia, and Latin America.-Collaborated with international sales leaders to develop and deploy strategic messaging, thought leadership and lead generation efforts at key industry trade shows and conferences in priority global markets. -
Director, Marketing & Business DevelopmentIntertek Testing Services Jan 1997 - Nov 1997London, GbIncreasing levels of responsibility for leading innovative, integrated programs to motivate sales staff, accelerate revenue growth, and attract customers through direct and online marketing, sales lead generation, advertising, sales promotion, events, public relations and market research activities globally. -Created regional marketing and communications function which led to 40% sales increase in Asia region. -Managed international PR, brand an advertising agency in the delivery of geographically-focused strategies and tactical plans. Led development of competitive research and analytics to inform key strategic decision making.-Developed strategic and tactical marketing plans to support company’s business development agenda in Asia. Plans were designed to drive the company’s most critical measures of performance and success: new customer acquisition, existing customer retention and satisfaction, and cross-selling/up-selling to existing customers. -Working closely with management team, developed a performance dashboard for marketing and business development efforts in Asia which enabled leaders to monitor brand performance, sales and profitability, customer satisfaction, and other critical measures. -
Director, Interactive And Strategic MarketingIntertek Testing Services Dec 1994 - Jan 1997London, GbSpearheaded development and execution of strategic plans for global alignment programs including competitive intelligence and analysis, interactive marketing, public relations, and corporate identity. Led all aspects of digital marketing efforts, designed to build brand awareness, generate leads, and drive customer acquisition. Mix included display, retargeting, email, and SEO/SEM. Established world-class brand presence through strategic development of award-winning websites. Effectively developed and implemented a global strategy for corporate brand, name change and key messaging. Articulated and launched global strategy for corporate identity change in Europe, Asia, and the US. Developed competitive intelligence function that increased sales wins in all regions in the first year.
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Direct Marketing Programs ManagerIntertek Testing Services Jan 1994 - Dec 1995London, GbSuccessfully led corporate-wide integrated direct marketing programs incorporating direct mail, public relations, trade shows and print advertising with telemarketing, sales lead generation, fulfillment and sales software training. -Developed integrated direct mail programs that achieved 4% response rate and increased sales by 17%.-Led internal sales lead management team to increase inquiry to sales conversion ratio by 38%.-Piloted regional marketing communications function resulting in 40% sales improvement in Asia region.
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Manager, Sales And Marketing OperationsAxon Networks 1993 - 1994Responsible for working directly with Europe-based CEO and newly hired US-based sales and marketing leadership team to effectively establish new US headquarters location and sales and marketing capability. Worked in a sales support role to help seed the market, using a holistic marketing and communications effort, across all possible sources including sales training, conference/event marketing, advertising, thought leadership and digital, website, media outreach which resulted in expanding pipeline of qualified, high potential leads that effectively supported the growth agenda for the company. Worked directly with field sales management to compile and create process for managing monthly sales forecasts. Developed policies and systems to support revenue and ensure high quality and cost-effective operations.
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Marketing AssistantLee Hecht Harrison 1991 - 1993Jacksonville, Florida, UsResponsible for providing client support services through the delivery of executive outplacement programs for as many as 30 senior level executives in transition at a time. Worked directly with executives through day-to-day interactions and led research efforts to support their efforts. Identified need, then created and delivered innovative and engaging technology training programs to support need for increased practical knowledge of technology tools to advance clients’ career goals. Oversaw opening and directed operations of start-up office. Played pivotal role in successful marketing and sales of new programs with proven results in project management, direct mail and sales support.
Lisa-Marie Arnone Barker Skills
Lisa-Marie Arnone Barker Education Details
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Suffolk University - Sawyer Business SchoolAnd Related Support Services -
Smithsonian AssociatesWorld Art History Certificate
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Wheaton College MassachusettsInternational Relations
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Our Lady Of Nazareth AcademyCollege/University Preparatory And Advanced High School/Secondary Diploma Program
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Babson CollegeSenior Leadership Curriculum
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Northeastern UniversityHigh School/Secondary Diplomas And Certificates
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Suffolk UniversityGeneral
Frequently Asked Questions about Lisa-Marie Arnone Barker
What company does Lisa-Marie Arnone Barker work for?
Lisa-Marie Arnone Barker works for Imagine Pediatrics
What is Lisa-Marie Arnone Barker's role at the current company?
Lisa-Marie Arnone Barker's current role is Dynamic, purpose-driven healthcare marketing and engagement leader / proud mother / outdoor enthusiast committed to people, community and family.
What is Lisa-Marie Arnone Barker's email address?
Lisa-Marie Arnone Barker's email address is li****@****est.com
What is Lisa-Marie Arnone Barker's direct phone number?
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What schools did Lisa-Marie Arnone Barker attend?
Lisa-Marie Arnone Barker attended Suffolk University - Sawyer Business School, Smithsonian Associates, Wheaton College Massachusetts, Our Lady Of Nazareth Academy, Babson College, Northeastern University, Suffolk University.
What are some of Lisa-Marie Arnone Barker's interests?
Lisa-Marie Arnone Barker has interest in Children, Environment, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.
What skills is Lisa-Marie Arnone Barker known for?
Lisa-Marie Arnone Barker has skills like Email Marketing, Strategy, Direct Marketing, Marketing Communications, Lead Generation, Marketing, Management, Leadership, Digital Marketing, Marketing Strategy, Start Ups, Seo.
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