Executive Partner | Chief Marketing Officer | Advisory
CurrentAdvise Fortune 500 Chief Marketing Officers and executives in the analysis, strategy, and execution of critical business priorities for individual and organizational success.
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@mizunousa.com
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3 phones found area 212 and 770
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Lisa Mark is listed as CMO | Chief Brand Strategist | Consumer | Sports | Entertainment | Disney | Mizuno | Fox Sports | McKinsey | Wharton | Kellogg at Gartner, based in Atlanta Metropolitan Area, United States. AeroLeads shows a work email signal at mizunousa.com, phone signal with area code 212, 770, and a matched LinkedIn profile for Lisa Mark.
Lisa Mark previously worked as Executive Partner | Chief Marketing Officer | Advisory at Gartner and Chief Marketing Officer | Groupe PSA North America | Peugeot & Alfa Romeo at Stellantis. Lisa Mark holds Mba, Marketing, Finance from Northwestern University - Kellogg School Of Management.
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GLOBAL STRATEGIC MARKETERHigh-impact, dynamic brand marketer with experience spanning consumer products, sporting goods, entertainment, & strategic management consulting. Proven track record of delivering exceptional results, across start-up, growth, & mature brands. Demonstrated success in large-scale, mid-sized, & entrepreneurial firms. Experienced in traditional, social, and emerging media marketing.Specialties: * Global Brand Strategy* High Impact Implementation* Strategic Marketing* Creative Services* Consumer Insights * Experiential Marketing* Brand Activation* Digital/Social Media/Emerging Media* Integrated Marketing/Communications* Channel Strategy/Merchandising* Grassroots Marketing* New Product Launches* Lead Generation/Funnel Optimization Developed award-winning, profit-driving, breakthrough marketing strategies for global brands, including: Mickey Mouse, Winnie the Pooh, Mizuno, Fox Sports, Ben & Jerry's, Taco Bell, Pizza Hut, KFC, Gatorade, VISA, Etonic, Stainmaster, Alfa Romeo, and ING/Voya Financial. Passionate brand builder energized by bringing brands to life in exciting, fresh, and relevant ways for long-term profitability.
Listed skills include Marketing Strategy, Brand Management, Digital Marketing, Marketing, and 22 others.
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A career timeline built from the work history available for this profile.
Stamford, Ct, Us
Advise Fortune 500 Chief Marketing Officers and executives in the analysis, strategy, and execution of critical business priorities for individual and organizational success.
Amsterdam, Nl
Spearheaded transformative marketing for Peugeot and Alfa Romeo. Positioned brands for sustained profitability.Innovated a disruptive, consumer-centric marketing and experiential strategy for the global Stellantis brand portfolio.
New York, Ny, Us
Rebranded ING US to Voya Financial. Spearheaded the Brand Strategy, Brand Development, Brand Activation, and Creative Services functions within corporate brand marketing. Launched and seeded the Voya brand in the marketplace, inclusive of establishing, communicating, and cultivating the strategic positioning and identity of the Voya brand. Created breakthrough initiatives driving brand awareness, brand associations, consumer engagement, and purchase consideration to exceptional heights.
Igniting and fueling brands to exponential heights, Brand Ignitors Worldwide™ specializes in creating and executing penetrating, compelling, and profit-generating brand strategies for consumer products, sports, and entertainment brands. From iconic brands to start-ups, clients include Etonic Worldwide, New Balance Golf Footwear/Klone, Step Fitness, Force Field Technologies, The Game of Golf Institute, Mossa, Wild Pepper, and Sheex.
Led all on-air and off-channel marketing for several of FOX Sports' largest networks, including Fox Sports South, Fox Sports Carolinas, Fox Sports Tennessee, and SportSouth. Created integrated marketing strategies and fan engagement platforms for branded networks, teams (ie, Braves, Hawks, Bobcats, Grizzlies, Hurricanes, Predators), conferences (ie, ACC, SEC, Big 12, PAC 12, Conf USA), leagues (MLB, NBA, NHL), sponsors, and brand partners (ie, Delta, Lexus, O'Charley's, Coors, Zaxby's, etc). Oversaw Brand Strategy, On-Air Presentation, Off-Channel Marketing, Creative Services, Digital/Social Media, PR/Communications functions, inclusive of brand positioning, consumer insights, team relations, advertising, promotions, brand activations, fan ambassador programs, media relations, experiential marketing, social media, digital marketing and content integration, etc.
Wichita, Kansas, Us
Led retail marketing strategies & tactics for STAINMASTER, including brand strategy, positioning, brand architecture, brand extensions, advertising, promotions, activation strategies, new product launches, in-store merchandising, digital/social media, market research, experiential marketing, sales tools, tradeshows/events, and public relations.
Capelle Aan Den Ijssel, Zuid-Holland, Nl
Chief brand marketer for US operations of $1.6 billion global sporting goods firm. Led the Brand Marketing and Creative Services functions, spearheading brand strategy, brand positioning, advertising, promotions, experiential marketing, packaging, retail distribution strategy, in-store merchandising, grassroots marketing, sponsorships, market research, consumer insights, shopper marketing, public relations, & digital/web/e-commerce/social media marketing. Repositioned brand and fueled growth to achieve #1 core category market shares in both baseball & volleyball businesses, while tripling market shares in both golf & running.
Burbank, Ca, Us
Created marketing strategies and tactics for Disney's branded, licensed characters, including brand management, channel strategy, packaging, advertising, promotions, merchandising, market research, retailer relations, and public relations.Launched two brand extensions under the Pooh franchise to penetrate new distribution channels and higher profitibality consumer segments; developed 5-year strategic marketing plans for branded business, targeting annual growth of 20%.
Us
Created strategic marketing & branding strategies and initiatives for Fortune 500 clients and brands, including Gatorade, VISA, Pepsi Restaurants International (Pizza Hut, KFC, Taco Bell), and Ben & Jerry’s. Assignments included brand strategy, positioning, distribution strategies, new product entries, organizational structure, etc.
Directed all domestic & international marketing functions for start-up sporting goods manufacturer, including brand strategy, positioning, product development, channel strategy, pricing, packaging, advertising, promotions, merchandising, and public relations. Successfully launched new sporting goods category. Captured and sustained overwhelmingly dominant market share position thwarting efforts of well funded, industry giants.
Us
Conducted fact-based analyses & managed client teams to develop long-term strategies for Fortune 500 companies.
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Lisa Mark works for Gartner.
Lisa Mark is listed as CMO | Chief Brand Strategist | Consumer | Sports | Entertainment | Disney | Mizuno | Fox Sports | McKinsey | Wharton | Kellogg at Gartner.
AeroLeads has found 2 work email signals at @mizunousa.com for Lisa Mark at Gartner.
AeroLeads has found 3 phone signal(s) with area code 212, 770 for Lisa Mark at Gartner.
Lisa Mark is based in Atlanta Metropolitan Area, United States while working with Gartner.
Lisa Mark has worked for Gartner, Stellantis, Voya Financial, Brand Ignitors Worldwide, and Fox Sports.
You can use AeroLeads to view verified contact signals for Lisa Mark at Gartner, including work email, phone, and LinkedIn data when available.
Lisa Mark holds Mba, Marketing, Finance from Northwestern University - Kellogg School Of Management.
Lisa Mark is listed with skills including Marketing Strategy, Brand Management, Digital Marketing, Marketing, Social Media Marketing, Customer Insight, Product Development, and Strategic Planning.
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