Aligned with the global recruitment marketing strategy, to develop and implement the APME brand, digital and communications/channels initiatives for Students/Graduates, Interns, Experienced Hires and employees (internal communications programmes) as an integral part of a truly global enterprise wide recruitment organisation. To lead the planning and implementation of the integrated regional marketing brand, communication, digital (including external and internal websites) and channels activities for Shell Recruitment in Asia Pacific and the Middle East to support business growth in order to meet hiring targets and brand positioning objectives. Working with a team of marketing advisors across key markets to build, manage and drive a productive and efficient channel matrix to meet the employer brand building and talent attraction objectives. Work involved collaboration with global Brand & Communications, Innovation and Channels teams. Track effectiveness of activities and introduce corrective actions to achieve the right effect and ROI

Recruitment Marketing Advisor - AustraliaThe role entails researching and monitoring the market/audiences to identify competitor’s activities, marketing opportunities and candidate needs and insights. And, through segmentation and gap analysis, develop, design and implement marketing (brand, communications, digital, channels) activities to ensure sustainable competitive advantage and growth. Brand and Communications Reposition Shell’s employer brand in Asia Pacific and the Middle East in order to attract the right quality candidates whilst maintaining the overall attraction and improving Shell’s Ideal employer rankings. This is a critical role to sustain the attractiveness of Shell employer branding in both established and growth market such as tight Australian labour markets, emerging markets like China, Middle East and India as well as against National Champions. Key responsibilities include driving and managing complex brand and communication adaptations to ensure local relevancy, while maintaining global brand essence. Due to the complexity and diversity of the region it requires highly customised strategies to ensure we appeal to local target markets and ensure we are differentiated from the competition to win the war for talent.

As the senior brand manager for Bankwest, responsibilities include, creating and delivering communication and marketing strategies that achieve brand growth targets through the use of appropriate creative ideas, messaging and channel selection. Two words: Happy Banking

At Goodman, one of the biggest property groups globally, I was employed as Property Marketing Manager for Northern Europe, Benelux and Central Eastern Europe. The role was a wonderful cultural experience. The role involved developing and implementing marketing programmes for a portfolio of high profile industrial property and business space in Northern Europe, Central Eastern Europe and Benelux to drive occupancy specific to vacant properties and land developments.

My role at Lavan Legal, Perth’s largest independently owned law firm, was as Marketing and Business Development Co-ordinator for both the business services and commercial litigation section of the firm. The role involved great variety including firm wide corporate sponsorship (WA Opera, Rottnest Channel Swim, and Western Force), through to community based projects (Cerebral Palsy, Surf Life Saving WA and Starlight Children’s Foundation); to tenders, event management, internal and external communications, corporate entertainment, advertising and promotion.

Stakeholder Relations Officer for the Environmental and Land Management (ELMs) division of Western Power. This primarily communication based role involves implementing new community consultation process for new and existing projects within the ELMs division. From preparing Ministerial briefings and reports, to developing and implementing communication and stakeholder consultation plans, and preparing critical and contentious issues updates to ensure issue management.

Management and development of high profile fundraising events, the role involved developing and maintaining relationships with sponsors, co-ordination and management of staff and volunteers. Researching and introducing new events and fundraising initiatives, integrated marketing communications, marketing activation, through to campaign management, event development, and sponsorship.- Veuve Clicquot Bear by Night Ball - recognised as one of the ‘Top Ten Events of 2003 and 2004’ by The West Australian.- Allendale Abseil – winning the 2004 Fundraising Institute of Australia - National Fundraising Award, 2004 Fundraising Institute of Australia State Fundraising Award.