Lisa Nash Email and Phone Number
Senior marketing leader with extensive experience across the full Marketing mix, having worked on some of the world's biggest and most loved brands:• Classic FMCG marketing experience, training and progression in blue chip FTSE 100 businesses including LEGO, Coty, PepsiCo and Reckitt, with a marcomms background from one of the UK's leading media agencies• Breadth of experience across brand strategy, innovation strategy, translating market insight to action, executing best in class 360 communication activations both copy/content creation and omnichannel planning (SEO, PPC, PR, influencer marketing, paid & earnt digital, and all ATL media channels), in-store and shopper marketing, GTM strategy and full P&L management• Proven track record in delivering brand growth and value (across RSV/share, financials and equity measures)• Demonstrated ability in team leadership and development, cross-functional working (in organisations with global/local/regional and matrixed dynamics) and significant stakeholder management• Known as an ambitious, self-motivated and energetic leader with a passion for making a difference.
Channel 4
View- Website:
- channel4.com
- Employees:
- 2676
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Director Of Brand And Content MarketingChannel 4London, England, Gb -
Global Brand DirectorDeliverooLondon, England, Gb -
Marketing Director - Marketing TransformationBritvic Plc 2024 - PresentHemel Hempstead, Hertfordshire, GbLeading a team of 20, reporting directly into the CMO, driving transformation across media, digital and capability across Britvic globally. -
Senior Global Brand DirectorThe Lego Group 2021 - 2023Billund, DkLeading global initiatives and equity campaigns from the LEGO masterbrand including the recent 'Play Is Your Superpower' campaign, World Play Day and the annual seasonal campaign from the brand. Part of the Global Brand leadership team, working closely with Our LEGO Agency, 360 channel and agency teams and regional & market partners to bring campaign work to life to hit brand equity and financial targets. -
Head Of Integrated Media & CommunicationsCoty Mar 2019 - Dec 2021Amsterdam, North Holland, NlSet up the Integrated Media & Communications team for Consumer Beauty, combining Media, Digital & PR/influencer marketing, with a team of 12, alongside agency partners and internal stakeholders. Working across the full portfolio of brands to lead and deliver the communications strategy & execution, across all communications touchpoints (TV, outdoor, print, digital (website, social, SEO, PPC, paid media partnerships, performance media, ratings & reviews and ecommerce) and PR/influencer marketing -
Head Of Marketing - CosmeticsCoty Sep 2018 - Feb 2019Amsterdam, North Holland, NlLed the Cosmetics portfolio (Rimmel, Max Factor, Bourjois & Sally Hansen), with a team of 22 and a total RSV of £330m, covering innovation launch activation and future portfolio/brand strategy -
Acting Marketing Director - Consumer BeautyCoty Apr 2018 - Sep 2018Amsterdam, North Holland, NlSix month secondment leading Marketing function for Consumer Beauty, leading a team of 35 across all brands (including Rimmel, Max Factor & Clairol), with a total RSV of £480m, working across longer-term strategic initiatives alongside in-year execution -
Head Of Marketing - Retail Hair, Mass Fragrances & BodycareCoty Dec 2017 - Apr 2018Amsterdam, North Holland, NlManaged the full portfolio including Clairol, Wella, Adidas & Beckham fragrances, with a total RSV of £150m & a team of 10. Led the relaunch of the Clairol Nice ‘n’ Easy brand, across the full 360 mix from TV, TTL to in-store, and developed future strategy including innovation working closely with Global & Local teams -
Senior Marketing Manager - WalkersPepsico Dec 2015 - Dec 2017Purchase, New York, UsResponsibility of the largest brand within the PepsiCo portfolio, worth £470m RSV, delivering annual brand planning as well as in-year calendar activations across innovation (launching Walkers Max Strong, Tear ‘n’ Share, Big Bag) and promotional activations (e.g. Barmy for a Sarny, Spell&Go holiday give-away programme, Leicester City activation & UCL football sponsorship), owning full 360 media execution (TV, print, outdoor, PR, digital, social. in-store/commercial execution (including multiple retailer sell-ins) -
Marketing Manager - Premium Sharing (Walkers Sensations & Market Deli)Pepsico Jul 2014 - Nov 2015Purchase, New York, UsResponsibility of portfolio with total RSV of over £110m, managing a team of two Brand Managers, leading annual planning (including portfolio strategy & investment choices) through to in-market execution (e.g. launching Market Deli as a new brand to the Sharing market with a full 360 campaign) and performance management with commercial teams -
Senior Brand Manager - DurexReckitt Oct 2013 - Jul 2014Slough, Berkshire, GbSole responsibility of one of RB’s leading Powerbrands, worth £50m, managing a team of three. Led brand strategy (delivering brand strategy to turn around brand performance in both condom and lube markets) to in-market with execution across the full 360 (TV, digital, medical marketing and in-store), including developing TV copy used in both the UK and across Europe & North America markets -
Senior Brand Manager - SchollReckitt Sep 2012 - Sep 2013Slough, Berkshire, GbLed both in-market executions including significant innovation launches (launching Scholl Express Pedi which was RB’s no.1 NPD launch for 2013) with 360 activation (across TV, press, digital, PR, medical marketing & in-store), as well as defining the future brand strategy to enable 100% brand growth -
Brand Manager - Nurofen For Children & BonjelaReckitt Oct 2011 - Sep 2012Slough, Berkshire, GbSole responsibility of the portfolio, including Nurofen for Children & Bonjela, delivering brand planning and strategy (including innovation strategy delivering +15% growth), and execution of in-year initiatives (across innovation, ATL & BTL including copy development) and P&L management -
Brand Manager - Clover & Utterly ButterlyDairy Crest Nov 2010 - Oct 2011Weybridge, England, GbFull mix ownership, including involvement in Clover relaunch (creative development, media plan and BTL activity including digital, PR & on-pack activity) and heavy BTL & pricing/promotional strategy on UB. Generated NPD strategy and innovation pipeline for Clover from ideation to validation, delivering +30% forecasted growth. -
Assistant Brand Manager - Cathedral City & Country LifeDairy Crest Nov 2008 - Oct 2010Weybridge, England, GbWorked across Cathedral City (Nov 2008 - October 2009) and Country Life (November 2009 - October 2010) across the full Marketing mix including annual planning, ATL & BTL activation and NPD, with P&L responsibility for the Cathedral City snacking range -
Assistant Brand Manager - Celebrity & Lifestyle Fragrances (Including Joop!, Davidoff, Jlo & Sjp)Coty Nov 2007 - Nov 2008Amsterdam, North Holland, NlSupported across the portfolio on key marketing initiatives, with sole responsibility for impactful POS, local copy (print, radio, OOH, website and digital creative) and Gift With Purchase promotions -
Media PlannerOmd Uk Aug 2005 - Oct 2007London, London, GbJoined on the Graduate scheme with a full induction across the total media mix, from planning/strategy to execution across the full suite of media touchpoints (TV, outdoor, print (display and partnerships), radio, digital and mobile)
Lisa Nash Education Details
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Cim | The Chartered Institute Of MarketingProfessional Diploma In Marketing -
Digital Marketing InstituteDigital Marketing -
Digital Marketing InstituteProfessional Diploma In Digital Strategy & Planning -
The Institute Of Practitioners In Advertising (Ipa)Advanced Certificate -
The Institute Of Practitioners In Advertising (Ipa)Foundation Certificate -
Cardiff University / Prifysgol CaerdyddBusiness Adminstration Bsc (Hons)
Frequently Asked Questions about Lisa Nash
What company does Lisa Nash work for?
Lisa Nash works for Channel 4
What is Lisa Nash's role at the current company?
Lisa Nash's current role is Director of Brand and Content Marketing.
What schools did Lisa Nash attend?
Lisa Nash attended Cim | The Chartered Institute Of Marketing, Digital Marketing Institute, Digital Marketing Institute, The Institute Of Practitioners In Advertising (Ipa), The Institute Of Practitioners In Advertising (Ipa), Cardiff University / Prifysgol Caerdydd.
Who are Lisa Nash's colleagues?
Lisa Nash's colleagues are Photon Notohp, Jack Fuller, Paul Cashmore, Amelia Warner, Mollie Foskett, Charlotte Lassman, Tabitha Marquez.
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