Lisa Marie Bast Email & Phone Number

United States

Creator of the WoofPack dog walking accessory bag which features an inner antimicrobial lined compartment to store bagged doggy waste without odor plus separate pockets for personal items & dog treats. Lightweight, durable and water-resistant, the Pack comes in five attractive color combinations and is the "go-to" carryall for dog lovers everywhere.

North Canton, Ohio

LMB Communications; North Canton, OH: A public relations service for small to mid-size companiesCommunications Consultant (present) • Develop communication initiatives and manage social media activities for non-profit and small business clients W.W. Grainger; Santa Ana, CA: a national hardware distributor West Coast Market Communications Consultant• Produced communications materials to maximize public relations opportunities• Composed articles for six monthly employee newsletters for regional field employees enabling increased sharing of best practicesScott Public Relations; Canoga Park, CA: a boutique healthcare public relations firmPR Consultant• Managed public/media relations activities for several healthcare and technology clients, increasing earned media by 25 percentJazz Semiconductor; Newport Beach, CA: a global manufacturing company Corporate Communications Consultant• Spearheaded industry analyst relations resulting in higher recognition of company in B2B sectors• Developed and launched global public relations activities resulting in 30 percent increased earned media in local/ international media and top-tier trade publications• Established comprehensive messaging for executive team and company spokespeople, facilitating better communications to employees and media

North Canton, Ohio

Content specialist consultant with The Karcher Group for the StarkHelpCentral project. StarkHelpCentral was created to be a comprehensive online resource tool that provides vital information to Stark County residents on topics such as education, treatment and recovery services.

North Canton, Ohio

In-store event marketing for an array of consumer packaged goods (CPG) at Giant EagleDetermine and gauge consumer buying behaviorCreate eye-catching displays to attract consumersDevise key selling points to targeted consumer during promotionsWork with store personnel to identify sales trends

North Canton

Formulate and implement creative communications initiatives and branding for community relations activities including Timken Global Scholarship and employee matching gift programs. Devised and help implement a new scholarship announcement initiative that brought together both the local and global winners in one international ceremony from Timken World Headquarters increasing employee engagement and overall general satisfaction with the scholarship program.Manage Timken Global Scholars Facebook Group Collaborated with marcom agency to create Timken Global Scholars logo that exemplifies the global aspect of the programSpearheaded initiative to re-design Communications intranet site and streamline basic communications requests to improve efficiency

• Gained national attention by developing and implementing first Heart Gallery event, raising a significant amount of money for organization• Received front-page press coverage from key influencers, such as the Canton Repository, by initiating an engaging public relations campaign – not easy on a tight budget• Increased inquiries about adoption by 10 percent in a short period of time with high-touch marketing efforts• Co-managed social media activities on Twitter and Facebook, creating a stronger digital presence with engaging posts• Secured series of four weekly articles in the Canton Repository, top community influencer, about adoption process• Devised public service announcement production competition among three area high school videography programs to create community awareness about child abuse • Contributing writer for community e-newsletter Stark Realities, thereby increasing press coverage for organization

• Secured earned media placements in local, regional and national print and broadcast media outlets with more than a million viewers and subscribers • Managed strategic public and media relations activities for four clinical product lines resulting in increased number of articles in print and consumer media outlets• Established relationships with marketing counterparts to maximize key media/marketing opportunities

• Produced articles for the monthly Orange Peal, key influencer publication • Developed and implemented media relations strategies for Orange County Service Area, securing several articles in local newspaper with circulation of 75,000• Raised awareness 20 percent of five new employee programs and initiatives yearly through implementation of creative internal communication campaigns• Increased Kaiser Permanente media exposure by 15 percent in a short period of time through development of an “expert speakers bureau” • Raised employee response rate on the effectiveness of newsletter communication by 40 percent in a short period of time through implementation of online surveys • Created strategic internal communication campaigns that resulted in a 42 percent increase awareness of company programs and a 37 percent overall boost employee participation in cost-saving programs

B.A., Communications

Bachelor'S Degree, Public Relations/Image Management

Activities and Societies: PRSSA