Lisa Cool Email & Phone Number

Arlington, Virginia, Us

In this role, the CMO leads the global marketing function for the company and is responsible for creating and executing the company’s marketing strategy, evolving the brand, establishing GTT as a differentiated leader within our target markets, and enabling the go-to-market efforts of our global sales organization. Specifically leading the marketing functions including corporate, product and field marketing, as well as demand generation. As chief of staff, responsibilities include managing the CEO agenda, facilitating communications, ensuring cross-functional alignment of key initiatives, creating transparency around corporate priorities, and ensuring a consistent flow of communication to the organization related to progress in achieving strategic company goals and objectives.

Arlington, Virginia, Us

GTT's chief of staff is responsible for the successful execution of the CEO's transformation agenda and leads the marketing, sales enablement, sales operations and client experience functions of the business. Originally recruited to build the Sales Operations function for the company which included building and leading the following key support functions - sales administration (segmentation, data integrity, client management, global sales quotas, sales compensation) events (industry, leadership, reward and sales events including President's Club, tradeshows, conferences, Global Sales Kickoff planning and execution), global account management function (recruit, deploy, manage customer success team and programs to ensure retention and growth), inside sales (hired and led first inside sales team to care for and retain smaller business accounts), quote desk (developed system, process and teams to manage quoting requests from sales, ensure competitiveness, create automation and efficiency) complex bid group (rfp response team, rfp tools and database, executive engagement, financial analysis and deal approval), sales-marketing process intersect (ensuring efficient process for prospecting, lead management, campaign execution, upsell, retention programs).

Newtown Square, Pennsylvania, Us

AWS Premier Managed Services Partner with proprietary management platform enabling business to compose, consume, manage, gain insights, and evolve their public cloud services. Led the marketing, inside sales and sales operations functions for this early-stage firm in public cloud space, Rebranded the firm, developed messaging and value proposition. Created the messaging delivery vehicles from content, to website, to webinars and marketing campaigns.Nurtured partnership with AWS by establishing relationships with key executives, launching joint marketing and sales programs, participated at AWS events, and presented at AWS SKO event. Established public relations and industry analyst program garnering significant coverage for the firm by developing relationships with key analysts and laying the groundwork for Gartner Cool Vendor recognition.Developed go to market strategy, built the inside sales team; developed sales support infrastructurelaunching salesforce.com and built online demand generation engine utilizing various digital marketing techniques to target mid-market prospects, gain interest, secure meetings and develop opportunities.Developed and executed AWS Partner Events strategy and plan, including branding, event presence, theme, integrated campaigns, promotional plan, partnership strategy, social programs to create awareness and garner interest in company services from both the partner ecosystem, AWS audiences and potential customers in the WWPS and Mid-Market space.

Austin, Texas, Us

Publicly traded company with $75M+ annual revenue, specializing in design and delivery of alternative energy based critical infrastructure solutions for data center, managed service providers and other mission critical operations worldwide. Evolved go to market strategy and position from unique technology solution for industrial applications to economically green solution for the dominant market consumer of these products, data center infrastructure. Positioned the product for success based on performance metrics and differentiation from traditional technology, while reducing need for space, energy consumption and carbon footprint of the operator; with improved reliability delivered inherently by the product's patented design. Developed marketing and support strategies to support product growth and success of OEM partner Caterpillar as well as direct to market and the strategic partner channels. Key member of the executive management team and contributor in defining and implementing commercialization strategy that led to company growth over 7 year period from $18M to $76M in annual revenue with negative to 32% gross profit margin, achieving several profitability milestones and positioning company for annual profitability.Highlights & Accomplishments: :Led rebranding of corporation and executed communications strategy to establish company as key provider in the critical infrastructure space, winning 15+ industry awards while growing editorial coverage 10x over 6 years.Grew direct and multi-channel business in 13 global markets; including strategic partner development. Launched and maintained new, bold, and competitive Active Power “story” and value proposition, supported localization efforts delivering critical materials in 7 languages. Created double digit gross margin improvement in 6 months by championing cross functional team efforts to restructure account terms and service delivery for key partner.

Us

Telecommunications firm (acquired by Level Three Communications in 2006) evolved from start-up to $1B public company involving 5 mergers and acquisitions (including Eastern Telecom, Network Long Distance, IXC Communications, Cincinnati Bell, and Corvis Corporation) over a 14 year period. Held executive leadership positions throughout company history; including General Manager, VP Marketing, VP Sales Operations, and VP Customer Operations.VP Marketing: Drove rebranding and marketplace messaging initiative; including development and introduction of Strategic Intent, unique market positioning, value proposition and articulation, product line positioning and marketing communications vehicles. Led Public Relations (PR) and Industry Analyst initiatives as well as internal communications.VP Sales Operations: Led central support in the areas of Business Process, Sales Systems, and Technical Sales Support. Provided 2nd Level Technical Sales Engineering, Complex bid / RFP support, and technical call center “Help Sell”. Re-engineered, documented, and automated sales process from prospecting through order processing.General Manager General Business Markets: Led $168M business unit with direct P&L management of 150K accounts with spending under $10K per month. Directed the marketing, sales, finance, inside sales and customer support functions including 50 seat care center and 35 centralized sales and account management.VP Customer Operations: Led central support teams (Provisioning, Billing and Customer Care) serving 5 Business Units. Including management of 120 person service delivery team, 130 customer care seats in 3 call centers, and 55 person staff in billing operations. Led creation of 80 seat technical call center providing central support for high value enterprise clients, cut MTTR and MTTC in half in first 45 days by merging traditional NOC and care center.

Bachelor Of Science (B.S.), Finance, General

Driving Corporate Performance And Growth