Lisa Calderone-Perrelli Email & Phone Number

Guilford, Ct, Us

Bridgeport, Ct

Acting as site Publisher, responsible for leading the content management and brand guidelines of bridgeport.edu, providing content strategy for all departments university-wide, and offering multimedia support (text, videos, photos, and more) to help the UB community tell their story online. Editorial functions include writing original content, editing and proofreading department content, developing style guides, and creating content standards and policies. Work closely with key University stakeholders in crafting innovative and effective marketing and outreach campaigns. Manage the CMS and the user experience throughout the site.

Bridgeport, Ct

Canvas-certified online instructor teaching "Persuasive Communications" and "Business and Professional Communications" to adult learners in the IDEAL program at UB. Designed course curriculum and structure; deliver weekly lesson plans, give and grade weekly assignments, and lead engaging online class discussions; monitor student progress and provide assistance in comprehension of course material.

Guilford, Ct

Copywriting, editing, web development, information management and more, servicing non-profits, small businesses, higher ed/education, and the arts. Work fluently in the digital space with an eye toward community engagement, fundraising, conversion, and/or strategic messaging. Recent/current projects include: * Development writing (annual fund, major gift proposals) for The New School and The New School for Social Research* Design and content development of the Town of Guilford's 375th Anniversary website (GuilfordCT375.org), including fundraising, an e-commerce component, and community-based interactivity and storytelling* Technical editing for Middlesex Community Hospital seeking MAGNET credentialing* Writing/editing white paper presenting the results of a research study on undocumented students in higher education conducted by scholars from 6 Jesuit universities* Website redesign and content editing/management for a local real estate firm* Research and copywriting of a development brochure to raise $25 million for Quinnipiac University's Frank H. Netter School of Medicine, as well as the admissions Viewbook to recruit students* Proposal to raise endowment for numerous professorships at NYU School of Law* Redesigns of several small business websites (real estate, landscaping, vocal coaching & more)* Alumni magazine editing* Arts center website redesign and membership recruitment

Founding Editor of the multi-genre online literary journal of Fairfield University's MFA in Creative Writing program. Researched, proposed, designed, and launched with just a $1,000 budget. Editor-in-Chief of the first 2 issues featuring original work & interview of 2 Pulitzer Prize-winning authors. Established initial submission, selection, editorial, production, and marketing processes for rotating editorial teams of graduate students who gain hands-on editing and publishing experience while expanding their literary network beyond Fairfield's MFA Program.

Lead web writer/editor for a 2,000+ page website. Web project manager in the Marketing/Communications Division, developing key sites supporting the University's enrollment priorities and strategic vision. Founding and managing editor of The Stag Spotlight, the University's digital news and features journal that replaced the print-based campus newspaper. Academic web liaison and web editorial consultant across all departments and divisions.

Prepared and oversaw the production of marketing and communications for the Office of Development (15-member team) designed to advance the University's fundraising priorities; supported the Annual Fund, Major Gifts, Planned Giving, Foundation/Corporate Relations, endowment and restricted giving, and a $125 million capital campaign. Developed communications plans and assessment tools, and a variety of material, including: appeal letters, stewardship reports, newsletters, grants, articles, ads, collateral material, donor profiles, fact sheets, and web communications.

Generated news, columns, and feature story ideas. Served as blogger / e-columnist for ka-ching.com (Oxygen Media property) and AOL.

Provided community and career resources for parents who work at home. See http://enparent.com for a summary.

Editorial, pr, and marketing consultant to small businesses and non-profit organizations.

Membership Marketing

Mfa, Creative Non-Fiction

Activities and Societies: Founding Editor of Mason's Road, an online literary journal run by the graduate students of Fairfield.

Certificate, Professional Writing

B.A., English