Lisa Mcclain Email & Phone Number

California, United States

San Francisco Bay Area

San Francisco Bay Area

Responsible for acquiring, developing, and publishing multi-modal training content across many subject areas, including all Oracle technologies and IT certifications such as AWS, CompTIA, cybersecurity, Google Cloud.

San Francisco

Managed all aspects of portfolios for Apple, Inc. Publishing Alliance for professional and education channels and a textbook program covering computer-aided design for the education channel. Worked with Associate Publisher to set strategic direction and goals for programs. Operate as project manager and contributor on product teams from inception through go-to-market and ongoing support of products.

Identified, signed, and managed through publication market-leading content on multiple complex technologies to meet or exceed revenue and profitability goals for department. Managed and grew existing corporate alliance relationship, Oracle Press, and uncovered new corporate and content opportunities including expansion of digital offerings.

Identified specific technology sector market needs, acquired, and project managed—from concept through release—15 titles per year while serving as the primary contact for authors, production, creative services, marketing, and sales throughout the publishing process. Responsible for the management of new and existing publications to maximize performance across all channels.

San Francisco Bay Area

While supporting senior Acquisitions Editor in all facets of overall product development for Oracle Press imprint, signed and managed a minimum of 12 titles annually ensuring each title met or exceeded gross margin expectations and was delivered to market on time. Ensured the overall editorial excellence of content of the books.

San Francisco Bay Area

Responsible for planning and executing the marketing and promotional activities for specified technology product lines within the Osborne/Computing publishing unit, including advertising, publicity, retail promotions, direct marketing, trade shows, online marketing, and co-marketing programs.

San Francisco Bay Area

Managed all product information pertaining to Osborne's titles including the creation and maintenance of sales material for new titles and product copy used by the sales and marketing departments. Analyzed new trends and technologies in periodic white papers and acted as the product information liaison between acquisitions, marketing, and sales departments. Presented all computing titles at monthly National Accounts and regional sales conferences.