Lisa Mcelwain ◡̈ Email & Phone Number

Washington, Dc, Us

Herndon, Virginia, Us

Boston, Massachusetts, Us

Refine Labs is a demand accelerator for B2B SaaS companies. We help companies increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition costs. Through our Demand Acceleration Framework, we build a system to capture existing market demand in intent channels and create new demand in awareness channels. We test, iterate, and push boundaries to continually bring new strategies into your marketing mix - giving you the edge over competitors.As a Performance Marketing Manager, I am responsible for the research, campaign build-out, analysis and optimization of client paid media campaigns. - Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand- Perform audience research to develop new campaign ideas for paid search and paid social- Manage day-to-day performance across several media channels including Facebook, LinkedIn, Google Ads paid search- Day-to-day optimization and monitoring of assigned accounts, with a specialized focus on direct response and performance- Analyze performance data and report on results, including campaign results, data stories and spend recommendations. Rapidly iterate on strategy based on findings

Contract with small businesses, as well as national companies, to implement various digital marketing strategies including paid search marketing, SEO, website usability improvements, landing page optimization, local business listings, social media page management, paid social advertising, brand management, online reputation management and analytics/reporting.

Los Angeles, California, Us

Responsible for the overall strategy and efficient day-to-day management of 10 client accounts, acting as main point of contact for clients- Manage campaign setup and ongoing optimization, landing page creation/implementation, analytics & GTM setup, goal tracking and monthly reporting- Fully understand client business objective; translate this into paid media strategy- Maintain/allocate monthly spends to ensure campaigns meet desired performance metrics- Optimize PPC campaigns on Google/Bing, and paid social campaigns on Facebook/LinkedIn- Report on key performance indicators and present results to clients/senior management

Frederick, Md, Us

Led an exceptional team of digital media strategists. Together, we built and optimized top-notch paid search/PPC, paid social, display, remarketing, YouTube and localized programmatic campaigns for a variety of clients, targeting the mature markets and their adult children. - Oversaw combined annual media spends in excess of $1.8M across channels - Collaborated with content and development teams to advise on SEO best practices - Managed and developed direct report team members - Responsible for ongoing product development and enhancement of services offered - Contributed to new business development efforts - Represented the company as a SME, presenting at industry conferences

Kansas City, Missouri, Us

Oversee the cross-channel strategy, purchasing, and optimization of both online and offline paid media for a group of clients.Focus primarily on:- Paid social (Facebook) + page management/strategy- Paid search marketing (Google AdWords + Bing/Yahoo)- Digital display + remarketing- Landing page creation- Conversion rate optimization

Kansas City, Missouri, Us

Led team of search marketing managers, overseeing: • strategy, execution and performance of all client search engine marketing (SEO/paid search) campaigns • planning and implementation of digital marketing strategies • website and landing page performance/optimization • local business listing management • online reputation management (ORM) and review monitoring • analytics configuration and goal trackingDirected all selling/onboarding for GlynnDevins’ online reputation management product

Kansas City, Missouri, Us

Point person responsible for the optimization and performance of client websites, landing pages, and search engine marketing (SEO and paid search) campaigns.- Assist in development of digital marketing strategies- Manage implementation of digital marketing plans - Review website usability and architecture; make recommendations- Direct on-page and off-page search engine optimization- Set up, manage and optimize paid search campaigns- Coordinate website analytics configuration and goal tracking

Kansas City, Missouri, Us

- Manage and optimize all client paid search campaigns on Google AdWords, Yahoo/Bing- On-site SEO/keyword optimization for client websites- Claim, optimize and ensure accuracy/consistency of local business listings on Google, Bing, Yahoo, main data providers, other smaller directories

Atlanta, Ga, Us

- Created, maintained, and optimized PPC campaigns for a variety of clients.- Developed, tested and analyzed keywords, ad copy, bidding strategies and landing pages to achieve optimal client ROI.- Managed client relationships and expectations regarding account strategy and performance.- Conducted website marketing reviews for new business, citing potential areas of improvement in overall website design, usability, conversion elements, on-site and off-site SEO factors, social media integration; compiled proposals to demonstrate the possibilities and benefits of PPC/SEO.

Kansas City, Missouri, Us

Managed a variety of PPC ad campaigns on major and 2nd-tier search engines, for hundreds of advertisers across many verticals- Responsible for all creative elements involved with the Search product - Developed, matured and maintained the Content Network productKey responsibilities:- Campaign creation/structure- PPC ad copywriting - Keyword research- Competitive analysis- A/B & Multivariate testing- Ongoing optimization- Reporting analysis- Daypart/Geo-targeting- Display ad creation- Managed a team of editors

B.A. In Journalism And Mass Communication, Advertising, Sociology

Education record

Education record