Lisa Mcgrath Email & Phone Number

Arlington, Va, Us

Manage tech stack for events team based on strategic goals and team event objectives Evaluate, manage, and on board all event technology vendorsEnsure tracking and metrics are in place and functioning correctly for accurate results reportingCollaborate with legal and info sec teams to mitigate cybersecurity and data management risks, and secure compliance with international data privacy regulations for all event registration pages and related appsProduce virtual and hybrid events including executive Town Hall meetings, sales kick off events, and brand relaunchesOversee all corporate webinar programs that generated $1.5 M in sales opportunities last yearEstablish vendor APIs to guarantee data accuracy at lead capture working with cross functional team to reduce manual post-event reporting by 100%Focus on the client experience for all activations and event touch points to boost how each of them can positively impact the event’s results and ROICreate documentation and train all marketing staff on standards, best practices, and policies for our event platforms

Managed promotional campaigns and communications for tax research platformOversaw strategy and execution for all campaigns, messaging, and offers for marketing landing pages, email campaigns, social media, and product showcasesIncreased non-trial leads by 15%Executed a successful rapid response Tax Reform webinar seriesDelivered 1K+ MQL leads ahead of goals

Arlington, Virginia, Us

Managed and maintained content management system (CMS) for organizational web sites and managed SEOAssured marketing integration points into other third party business tools (e.g., SalesForce.com, WebEx) functioned properly and accuratelyManaged strategy and execution for all social media campaignsCreated HTML templates for marketing landing pages and email campaignsadministrator for our marketing automation system and salesforce.comManaged responsive rebranding and redesign of website bnasoftware.com

Columbia, Md, Us

Directed and led all marketing and promotional efforts including, social media, online presence, direct mail, email and event presence as well as all client communications initiatives. Set up and managed Eloqua (marketing automation) email campaigns.

St Paul, Mn, Us

Managed and coordinated marketing communications campaigns and promotional activities, providing branding, and lead generation to reach revenue goals. Managed budget, annual planning, agency projects, collateral development, advertising (placement and message), direct and digital programs, web conferences and key word lists, sponsorships, trade shows and other events. Monitored eNewsletters, blogs and Twitter to stay current on competition and market. Led and managed 3M presence at HIMSS.

St Paul, Mn, Us

Managed and coordinated marketing communications campaigns and promotional activities, providing branding, and lead generation to reach revenue goals. Managed budget, annual planning, agency projects, collateral development, advertising (placement and message), direct and digital programs, web conferences and key word lists, sponsorships, trade shows and other events. Monitored eNewsletters, blogs and Twitter to stay current on competition and market. Led and managed 3M presence at HIMSS.

- Established brand identity and set standards for branding consistency. - Redesigned company website. Increased web site repeat visitors 15% in 6 months and time on site 45%. - Launched trade show sponsorship programs, building market visibility. - Managed SalesForce.com roll out.

Shelton, Ct, Us

- Built tradeshow leads 50% year over year with micro sites. - Led team gathering metrics and reporting progress on customer satisfaction for key strategic customers. - Set messaging and tradeshow strategies for 4 distinct markets across 5 global manufacturing sites and 4 product lines. - Managed advertising agency relationship.- Wrote trade releases as needed and followed up with key trade publications. - Wrote and edited divisional annual report content. - Managed the compilation and organization of all due diligence materials when division was put under strategic review.

Oversaw and managed all Corporate direct response initiatives in regards to lead generation, branding, vertical market penetration and tradeshows. - Increased revenue 15% in Knowledge Management domain. - Increased revenue 12% in Supply Chain Management domain - Built number of annual leads 17%.

Responsible for creation, maintenance and measurement of the direct marketing plan, including conventional direct mail, advertising, and online initiatives. - Successfully communicated and managed new corporate and brand identity to outside marketing partners for site redesign and advertising development.

- Advanced Internet presence through development and management of relationships with other ZD companies- Identified & pursued internal editorial co-branding and cross-promotional opportunities.

Us

- Managed a group of business-to-business newsletters, providing operational and strategic guidance with complete bottom line responsibility. - Copy-writing for direct mail, trial and renewal efforts, brochures and advertisements.

- Managed a group of business-to-business newsletters, providing operational and strategic guidance with complete bottom line responsibility. - Copy-writing for direct mail, trial and renewal efforts, brochures and advertisements.

- Managed a group of business-to-business newsletters, providing operational and strategic guidance with complete bottom line responsibility. - Copy-writing for direct mail, trial and renewal efforts, brochures and advertisements.

B.S. B. Ad., Business/Marketing

Education record