Lisa Mc Sherry Email & Phone Number

Ireland

Helping Irish SME's shine online. Build & maintain Shopify websites, intergrating UX optimisations with strategic app implementations, tracking, and merchandising. Eg. of success: online sales rose by 400% within the first four months of launching the new website.• Run Google Ad campaigns. Eg. of success: Performance Max Campaign, Conv. rate 6%, 390% ROAS. Shopping Ad, Conv. rate 14%, 166% ROAS.• Run Meta Ad campaigns, targeting the top, mid, and lower (dynamic ads) sales funnel. Eg of success: brand awareness Instagram campaign, increased following by 33% within 1 week.• Boost SEO through blogging, image, copy, title, and link optimisation, utilising Google Business, UX improvements, analysis, and data-driven adjustments gleaned from Google Analytics. Eg of success: Achieved organic ascent from page 3 to page 1 on Google within 3 months.• Utilise dormant databases, creating educational, informative, fun, and compelling email marketing content to drive conversation rates. Eg. of success: “Gift a memory for life” campaign harnessed a 5% click-through rate and 47% open rate.• Expand into new marketplaces such as Etsy, Amazon Business, VRBO, Air BnB, and Booking.com. Eg. of success: Etsy store has generated an extra 8% in online sales.• Manage social media accounts on Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube, and WhatsApp.

Ireland & Belgium

Eco off grid cabins for short-term stays • Created and optimised paid advertising campaigns across Meta and Google platforms to enhance brand awareness and drive targeted traffic. Targeted four audiences; Ireland, Belgium English, Belgium French, and Belgium Dutch.• Implemented website maintenance tasks and SEO strategies using WordPress, to improve search engine results and user experiences.• Managed and created engaging content for multi-platform social media accounts including Instagram (70K), Facebook (11.6K), LinkedIn (1.3K), and TikTok, engaging audiences and fostering brand loyalty.• Leveraged user-generated content and influencer stays managing competitions, brand ambassadors and discount codes to amplify brand reach and authenticity.• Executed strategic email marketing campaigns through MailChimp, resulting in increased website traffic, subscriber engagement, and conversion rates.• Developed and implemented affiliate marketing programs to expand brand partnerships and drive revenue growth and generate content.• Coordinated PR efforts to cultivate a positive brand image and secure media coverage, effectively enhancing brand reputation and visibility to new audiences.

Wicklow, Ireland

Ladies Clothing and Apparel• Developed online marketing strategies and campaigns, growing brand awareness and sales.• Managed the website (Shopify), merchandised products, installed and customised apps, created content, monitored and improved SEO (Google Analytics) improving overall UX.• Created, managed and scheduled content for Facebook (32k) and Instagram (8.6K).• Wrote and designed content for blogs and email marketing (8K subscribers) on Klaviyo. Result: Av. open rate 53% and CTR 10% . More than 3 times higher than the industry average. • Launched the business onto Facebook catalog shopping, using the Facebook pixel to create user specific dynamic adverts (DPA). Created adverts hitting each level of the sales funnel. • Assisted with the rebranding and migration from Squarespace to Shopify.

Morocco

• Redesigned WordPress website• Created content and managed social media channels• Developed new sales packages to target new markets

Vancouver, Canada Area

• Assisted with the decor, lights, flowers, silent auction and registration for the charity fundraiser, Zajac Nights with 450 attendees at Terminal City Club, weddings across Vancouver and summer scenes at YVR airport.

Vancouver, Canada Area

• Sourced 15 sponsors to provide food, beverages, activities and prizes. Collected payments and managed design for print material.• Organised products and branding for the gift bags.• Managed registration for 350 golfers, sponsors and dinner guests using Cvent. • Purchased 10 prizes (worth $5,000) and sourced 20 silent auction items, sold using Square. • Coordinated logistics for logger sports activities on holes on two courses, live wood carving and evening entertainment. • Lead contact with Crown Isle Resort catering staff, ensuring food and beverage service was efficient, replenished and with an exceptional level of service.

Vancouver, Canada Area

VivaZen (Food & Bev) and Evolve Biologix (HealthTech)• Worked directly with the CEO in a supporting role. Planning and managing all administrative and operational activities.• Hosted Evolve Biologix promotional events for networking and staff.• Organised keynote speeches and podcasts. Drafted presentation slides and key talking points.• Managed CEO's asset upkeep.

Malawi

Empowering the local community to combat plastic pollution & promote sustainable tourism.• Created, managed and scheduled content for Facebook and Instagram.• Rebuilt the website (GoDaddy) to boost SEO, UX and TOS.• Established education initiative, targeting students in capital for awareness drive. • Held an up-cycling workshop for new product introduction with key on-the-ground stakeholders.

Banff, Alberta, Canada

Conference for startups, entrepreneurs, investors & global thought leaders.• Managed full-channel media plans for Facebook, LinkedIn and Instagram.• Attracted 1000 attendees in the events first year.

Alberta, Canada

Hayman Island

• First and last point of contact to all guests entering and disembarking from the private island via boat. Served complimentary beverages and canapés.• Assisted with room service, amenities, picnic preparation, cocktail receptions, weddings and various private dining experiences.

Western Australia, Australia

• A hands-on role that required strong communication skills to ensure an effective and efficient work environment.• Using self-initiative to achieve revenue and sales targets through accommodation and tour bookings.

Rathnew, Co. Wicklow

• Revived a dormant database of 1,500 customers and attracted new business using telesales and door to door sales.• Attracted and retained 50+ new clients by being consistent, approachable and using smart and targeted sales strategies.• Created content for the website and improved the navigation and SEO through HTML code which put LetsPrint.ie on page 1 of Google for “print in Wicklow”, attracted global attention and initiated quotes via the contact form.• Created Facebook and LinkedIn accounts to showcase the staff, products, promotions and competitions.• Managed the rebranding of Conway Media to LetsPrint.ie through print, signage, online and email.

Dublin, Ireland

Ba Marketing, Marketing, 2.1

Teaching English As A Foreign Language, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Bachelor'S Degree, Marketing

International Study for 1 semester

Leaving Certificate

Inbound Certified