Strategic Marketing & Branding Consultant with over 30 years of advertising, marketing, and media experience. I've had the privilege to work with some of the most iconic brands in America — Publix Super Markets, Outback Steakhouse, Buffalo Wild Wings, Baskin-Robbins, Southeast Toyota Distributors, and Orlando Tourism to name a few. I've also worked with some of the mightiest small businesses! This big brand strategic thinking, mixed with the scrappy, entrepreneurial, survival instincts of the small business atmosphere translates into significant advantages for agencies and clients of all sizes.FLAXEN - Flagstaff, AZ (Full-time, Remote Position) - October 2012 - October 2022Created successful advertising and marketing solutions for best-in-class medical and legal businesses. Managed all aspects of assigned client business - creative briefs, campaign development, project management, print production, media planning & buying, website development, analytics, SEO, copywriting, and more. Key Clients: Village Dental, Lake Eye Associates, Florida Musculoskeletal Institute, Radiology Associates of Ocala, McLin BurnsedPI-SQUARED PIZZA - Developed overall brand concept, brand story, and PR launch materials. Suggested interior design elements and brand execution via pizza names, t-shirts, wall art, menu, and more. Currently in franchise mode.KELLER WILLIAMS - Website development liaison, created all content for the website to include company story, bios, property descriptions, area information, etc.McCONNELL GROUP - Tourism Development Authority (TDA) media and marketing plan consultation.

Good Days Media is a video production and brand consultancy company located in Lake Lure, NC. We can help you discover and share your good stories and elevate your brand in unique, personal, and engaging ways.We are brand storytellers at heart. But more than that we have a history of success. We have over three decades of experience working on some of the most iconic brands in America. We’ve built successful companies and sold companies. We’ve surpassed sales goals, elevated brands, and delivered best-in-class service. We’d like to do the same for you.

Around Lake Lure is an independent, locally-owned 'Insider's Guide' to Lake Lure, North Carolina, and the neighboring mountain towns around our scenic shoreline. - First comprehensive lifestyle website and travel guide for Lake Lure and the nearby towns- Develop sought-after hiking trail reviews with hundreds of original photographs- Created 'Crazy Good Place' apparel and fun stickers- Large social following- Delivers against the desirable 18-54 segment- Annual Website Visits: 45,000 - 124,000- Annual Page Views: 142,000 - 220,000- Design customized campaigns and promotions that drive success:Ingles Market - increased awareness with native advertising (ads & videos) tied to the website Tryon International Equestrian Center (TIEC) - broadened awareness and drove year-round usage of amenitiesThe Esmeralda Inn - supported 125th-anniversary announcement and eventRumbling Bald Resort Spa & Salon - helped build spa and salon services during the off-season Others: Chimney Rock Management, Boulderline Adventures, Cielo, Fibber McGees, Isothermal Community College, Lake Lure Chiropractic, Lake Lure Golf, Lake Lure Flowering Bridge, Sell My Timeshares Now, and Larkins on the Lake.

Dog Gone Real shares natural ways to improve your dog’s health, vitality and lifespan with raw feeding.We've helped educate over 29,000 people to date about raw feedingNumbers: 35,000 website visits, and 46,000 page views

- Key Clients: Publix Super Markets, Orlando Convention and Visitor’s Bureau, Costa Rica Tourism, Buffalo Wild Wings, Baskin Robbins, Jackson Hewitt, Hanes Brands and Southeast Toyota - Had the privilege of leading cross-office media operations in Tampa and Atlanta and inspiring a team of 45+ media professionals. - With media viewed as the greatest creative space, contributed to development of award-winning work on a collection of industries from travel, auto, grocery and financial services, to professional sports, ice cream and restaurants. - Helped turn ideas into results with the planning, negotiation and placement of hundreds of millions of dollars in media each year.- At the frontline of new business development, instituted training initiatives and was an integral team member in the development of proprietary planning tools and best practices.

- Created advertising and marketing solutions for small- to mid-sized businesses – from traditional to digital media.- Developed website experience paths, sitemaps and analyzed sites for search performance and organic SEO efforts.- Developed client blogs and websites in WordPress platform, advised on blogging, social media initiatives, developed customer loyalty programs, events and more.- Expanded service offering and put operational excellence in place that resulted in the development of effective, award-winning work, improved profitability by minimizing losses, improved operational efficiencies and expanded new business growth.Key Client Industries: Healthcare - Dental, Orthopaedic, Eye Care, Medical Imaging/Radiology, Community Banking, Construction and Manufacturing

Key Clients:Publix Super Markets, Buffalo Wild Wings, Outback Steakhouse, Denny’s, Marriott International, Royal Caribbean Cruises, Orlando/Orange County Convention and Visitor’s Bureau, Crown and Commodore Cruise Lines, Celebrity Cruises, Boca Raton Resorts, Ramses, Sheik, Avanti Condoms, Romeo y Julieta, VegaFina Cigars, First Alabama Bank and SunTrust BanksKey Accomplishments:- Fast-tracked to Executive Media Director, overseeing all media operations across offices and a team of 45+.- Rebuilt media department, reduced turnover by 85%, achieved top scores on client report cards.- Conducted search for national alliance partner, expanded resources, reduced commission by 2%.- Developed media buying group into formidable force earning top scores from 3rd party auditor - In partnership with Brand Planning, developed a consumer-centric planning philosophy.- Proven new business development track record aiding in agency account wins of $200 million+.- Developed a creative idea generation process and media optimization model.

Media Planning and Buying for all clients

Media planning and buying for assigned accounts