I am a marketing consultant who generates value for clients where branding and content strategy come together to drive reputation, revenue, and relationships. I work with marketing agencies, consulting firms, Fortune 500 companies, and private equity-backed entrepreneurs to create brands, build awareness and thought leadership, and to increase market share, sales volume and profit margin.I serve on the Board of Directors for the New York American Marketing Association and chairs the communications committee, driving the content strategy and search engine optimization to increase member engagement and retention, while building the organization's reputation as a hub of marketing expertise. I am the creator, producer, and host of the AMA Brilliance in Marketing video series. http://www.amanewyork.org/resources/brilliance-in-marketing/brand-trust/I am a guest lecturer for the Columbia University School of Business Executive MBA program on social media and branding mergers and acquisitions. I have also taught naming at the Microsoft Tech Center New York and branding at Tsinghua University in Beijing and the Kotler Marketing Forum.My book Merriam's Guide to Naming is in its second edition, available at major booksellers and www.merriamassociates.com. I write for Forbes, American Bank Marketing, Apparel Magazine, China Business News, Sporting Goods Business and others. I am a student of disruption and insurgency, seeing change as a gateway to opportunity. I particularly enjoy working on entrepreneurial projects for multinational corporations, for fast-growth start-ups, and in promising turn-around situations.