Lisa Gener Email & Phone Number

Austin, Tx, Us

Lone Tree, Colorado, Us

Miamisburg, Ohio, Us

Dallas, Texas, Us

Houston, Tx, Us

Responsible for all aspects of creative direction, design and marketing communications for this non-profit organization. Implementing detailed marketing initiatives to increase brand awareness which includes a complete reconstruction of brand packaging, social media representation, and membership media-kits. Maintaining and planning scheduled events as a resource to gain profit, database expansion and new memberships as well as provide an educational platform for businesses. Strategic planning and internal marketing for a variety of industries and new businesses.

Top-producing account executive for automotive advertising firm, exceeded goals in all performance areas: sales ranking, territory growth, new accounts opened (100+). Successfully converted key clients from primary competitor, capturing new nationwide sales. Sourced, secured and maintained sales relationships with broad customer base. Aggregated large auto groups as Hitman’s first major accounts (Daimler Chrysler, Group 1,Van Tuyl, Lithia) increasing sales volume 225%. Conceptualized new product lines and researched primary marketing areas targeting specific individuals for advertising campaigns. Developed marketing materials, sales presentations and internal sales tools. - Produced 100% of quota in just eight months of first year (finished year at 146%) - Doubled individual sales volume in second year, an unprecedented increase in company history - Produced record breaking quarters earning Top Gun award by more than doubling quarterly quota - Achieved an average of 142% of quota year-to-date

Responsible for the creative product and development of financial institutions, property management corporations, manufacturing companies, entertainment firms and young professional social organizations. Specific responsibilities include client account management, cost estimates and budgeting. Minus Mona Media successfully completed contracts with the following companies: Coastal Banc Inc. - Area financial institution: directed the public broadcasting 2003 campaign, responsible for acquiring outside talent, studio production, technical scripting and budgeting. Hull Doors of San Antonio Inc. - Multi-million dollar manufacturing company: created and executed entire brand development, implemented promotion of corporate identity package. RM Ramsey Group - Full service design and printing agency: creative direction, branding/positioning for a variety of marketing, corporate and design companies. End Marketing - Oil field services marketing: conceptual, strategic planning, positioning, creative development, layout, photo/graphic art direction and coordination of annual reports and marketing communications. Xpressive Design - Artistic interior design group: designed direct mail pieces, created art-opening advertisements for local artists. Ames Photography Studio – Atlanta based photography studio: creative art direction and conceptual set design.

Responsible for redirection of brand development and consistency in all sales collateral and advertisements for this high end real estate company and their RELO (relocation) affiliate. Redesigned the PROPERTIES magazine that had a circulation of over 40,000 in the state of Texas. Lead a successful advertising campaign for Villa Arabesque which was a 29 million dollar listing previously owned by the late Baron Ricky di Portanova. Entered RELO into a nation wide contest displaying all sales collateral and designed relocation advertisements - Martha Turner Properties was awarded first place among 800 competitors.

Responsible for creative planning, development and execution of trade show graphics, annual reports, sales collateral, presentations and advertising. Supervision of all copywriting, traditional and digital representation, archiving, pre-press, design pre-flight and production of large format digital graphics. Provided branding, design and marketing communications to worldwide locations. Active member of MARCOMM (marketing & communications) committee and market repositioning team. Development of a “virtual company” (for a possible merge) that created a new branding philosophy along with new visual identity and corporate advertising. Assisted in development and maintenance of CRM (Customer Relationship Management) System for direct mail/email marketing. Managed vendor selection and delegation of assignments to interns. Selected as the primary graphic consultant for multiple internal divisions. Worked extended hours to meet critical deadlines and was promoted within first year along with a 10% salary increase.

Graphic Design

A.S., Applied Science In Graphic Design