Franchise operations for holding company expanded beyond Massage Envy to also include the opening and management of Snip Its hair salons and most recently, Pet Evolution. Lead the development, build, strategic planning, sales and marketing strategy, and staff training and development for the holding company’s opening of Pet Evolution. Direct oversight and management for 1 store manager and 6 groomers.Continued high-level operations direction for diverse franchise operations including; direct oversight for 9 clinic managers, 2 district managers, 1 spa director, and 2 directors of massage therapy. HR management for all 350 employees under the wider franchise operations purview.

Promoted and trained 2 new District Managers, 1 Spa Director, and a new Director of Massage Therapy. Brought in and advanced skincare services and introduced 3 high-end skincare lines including PCA skin and Jan Marini. Grew our skincare to #1 in the region and #4 in the country consistently for 4 years. Responsible for year over year growth ending 2017, 2018 and 2019 in the top quartile of the corporate network.

Acquired and turned around 5 underperforming clinics, managing then 6 clinics total under franchise owner. Introduced growing skincare services rollout to all clinics. Won 4 company wide awards for multi-unit Franchisee of the Year and KPI highest performing clinics in skincare. Successfully navigated all clinics in the district through shifts in processes, technology, and company culture as Massage Envy switched from paper to digital intake format. Ensured adherence to HIPPA and regulatory standards, mitigating risk and fostering a culture of compliance within each business unit.

Assisted in the design, build, strategic planning, and business development of Massage Envy Spa franchise location in Eden Prairie, Minnesota—the first franchise location for this holding company. Became the internal 'expert' on all things Massage Envy—including details about the wellness services, regulatory standards and HIPPA compliance for the business, and the ins and outs of the Massage Envy brand training. Hired, trained, and managed human resources for a new team in the wellness and hospitality industry. Rolled out skincare / esthetician services for the clinic. Clinic became the number one clinic in the region in 2009, 2010, and 2011 and has continued to grow and thrive since.

Opened and oversaw the sales and operations of 13 Burlington Coat Factory Locations spanning Wisconsin, Iowa, and Minnesota. Hired onboarded, trained, and developed 13 store managers. Developed people strategy for store based on Burlington Coat Factory people and culture goals. Worked with store and regional team to execute all parts of the strategy including hiring, hew hire orientation, training, and performance management.