Visionary CEO with over 15+ years of leadership in the spa and wellness industry. Founder of Live Love Spa and creator of National Wellness Month, with a proven ability to scale businesses, drive revenue growth, and foster strategic partnerships. Adept at leading cross-functional teams, conceptualizing industry-leading events, and building brand loyalty. Core Competencies:* Business Strategy & Development* Operational Leadership* Revenue Growth & Profitability* Brand Building & Positioning* Strategic Partnerships & Alliances* Event Design & Execution* Team Leadership & Development* Wellness Industry InnovationExperience includes:* Founded Live Love Spa, a premier experiential spa and wellness network connecting professionals with top wellness brands through nationwide immersive events.* Spearheaded the creation of National Wellness Month, a month-long initiative promoting self-care, healthy habits, and wellness education, significantly increasing customer engagement and national visibility for the spa & wellness industry.* Scaled the company’s operations from a single event to a national footprint, hosting thousands of wellness professionals annually across major markets.* Launched and developed a flourishing digital membership platform offering year-round business connections, exclusive offers, and early access to product launches.* Built strategic partnerships garnered with Marriott, Hilton, Four Seasons, AAG and Spafinder* Negotiated high-value partnerships with global wellness brands like COOLA, Hydrafacial, Moroccanoil, Eminence, and hundreds more, driving brand recognition and profitability through innovative sponsorship models.*During Covid - we launched 22+ virtual event series and wellness box delivery programs. We built up to 3 day summits with main stage, breakouts and more... * Launched the only e-commerce site dedicated to discovering 200+ spa & wellness brands and 3,400+ skus. Fully operational warehouse in Tustin, CA.

During the month of August, take the pledge to put your self-care first, create healthy routines and manage stress. Follow along with our 31-day challenge for fun ways to incorporate wellness into your life and share how you take care of yourself. The Wellness Month celebration was created by Live Love Spa to foster community, connection, and commerce in the Wellness industry. #nationalwellnessmonth #wellnessmonth

Principal of Apparel and Gift Line for Gift/Resort/Spa industry.Responsible for: - Creative Director-New Business Development and Marketing-Design, Product development, Manufacturing-Negotiating contracts, forging partnerships and managing key accounts including Nordstrom, Dillards, MGM and Wynn Resorts.-Marketing, web development, market trend analysis, retail store management, daily operations, financials-Consulting for business development, brand development, marketing and sales for several companies including: ZENsei, LSpace, Sanuk, Cynthia H Designs, City Lights, Ziba, Athletica.

Universal Companies is your One Source Solution for your Spa and the largest spa distribution company in the US. I developed relationships within Resort/Hotel, Destination Spas and Multi-Location Day Spas in the Western U.S. Key contributions include:-Increasing sales by 23.5% previous last year. 7.5% over plan.-Fostering personal industry contacts and utilizing a thorough understanding of the Spa/Resort industry to uncover new opportunities, develop new client relationships, and expand market share.-New Business Development, hunting, developing, and closing business in unchartered territories.-Utilizing a highly consultative approach to analyzing business processes to identify client needs, uncover opportunities, create solutions and deliver value propositions.-Taking ownership of all aspects of the business. -Leading the opportunity identification process, sales development through implementation.-Preparing and conducting meetings to inform clients of corporate initiatives, promotions, and activities utilizing excellent presentation skills while traveling to the client or at tradeshows including iSPA, Spatec, SpaExec, IECSC, Spa Buzz-Managing all account and client details, including compiling and reporting on performance metrics.-Creating monthly email marketing campaigns and Facebook promotions.-Creating, planning and executing successful launch events for new brand partners.

-#1 sales ranking in 1996 for national company with 100+ locations.-#2 sales ranking in 1997 with over 1 million dollars in revenue.-Expanded sales to include large corporate and government contracts including Boeing and Xerox.-Demonstrated ability to negotiate contracts, close deals and generate revenue.-Built a strong inside and outside sales team by leveraging motivational leadership strengths.-Identify and champion creative means to capitalize on opportunities by cross promoting within the retail store.-Trained six Training Center Managers and Account Executives by providing direction in attaining revenue goals and profit objectives.-Implemented and facilitated company wide training program on customer service skills-Responsible for daily operations, budgets and P&L