- Continuously evolve the Marketing & BD function. Adjust targets/objectives in line with output of periodic planning.- Advise the firm of the macro issues, trends in professional services and in IP affecting our business and clients. Observe and report on competitor activities.- Represent the Marketing and BD function at management and leadership meetings.- Produce an annual Marketing and BD plan and budget that supports the firm’s growth ambitions. Drive discussion and ratification of the plan among leadership groups.- Build and maintain relationships and visibility with stakeholders including leaders, partners, managers, technical and non-technical staff.- Lead and inspire the Marketing and BD team; manage roles including Snr. Marketing Exec, Designer/Web Developer, Snr. Comms Exec, Events Specialist & Marketing Admin. Manage day-to-day and task according to firm growth objectives. Monitor utilisation. - Foster a collaborative team culture. Set stretch objectives that evolve their skillset and reflect their ambitions. Support team with regular development check-ins. Develop through exposure, education or experience. Recruit as necessary.- Ensure day-to-day, business-as-usual Marketing and BD activities are efficiently executed. Identify opportunities and tools to refine and improve processes. Ensure continuous improvement.- Educate the firm on Marketing and BD best practices.- Oversee: marketing campaigns, event programme development and events coordination, internal communications, visual identity development, digital marketing/social media, advertising, CRM management, content design/development, pitches/tenders, submissions to legal directories/industry analysts, Marketing/BD infrastructure development.- Develop and oversee domestic and international prospecting activities. - Act as relationship manager for external agencies: digital, PR, web.- Develop, continuously improve and oversee lead nurture efforts.

Strategic design and implementation of business development and marketing activity- Supervision of a team of Marketing/BD/Communications professionals- Manage the systems, processes and information that form the basis of our client relationship management, marketing and business development activities- Generate and deliver on a marketing business plan for both domestic and international markets- External communications campaigns development & management- Creative content development & content marketing plan design & implementation- Brand development - strategy, visuals, content and user experience- Digital marketing - website, social media, content and outreach- Responsible for on-going web development including reviewing and updating content- Manage external design and digital agency; briefing in work, budgetary control and project timeframes- Mangement reporting- Competitor, best practice and opportunity monitoring, researching key competitors (communications/actions etc.)- Pitching/tender submissions- Oversee legal directory entries process (Legal 500, Chambers UK and Managing IP) - Identification of overseas markets, targets & prospects- Operational marketing support to the business

- Define and execute the overall Marketing strategy for Novagraaf in-line with corporate goals- Align marketing to support the transformation of Novagraaf as they position themselves for growth and increasing market share in the coming years- Audit the existing marketing function; reimagine, build and execute the vision for marketing- Define the new group marketing strategy and global marketing plan; systemize process for annual recurrence; identify budget needs & mange budget- Align resources and execute programs to support Novagraaf’s growth acceleration plan- Ensure essential functions are utilized & managed to maximize ROI- Develop programmatic marketing approach to incorporate essential aspects of the marketing mix including:o Marketing communications, campaigns & programso Sales support with a focus on supporting inbound sales team, lead generation & pipeline accelerationo Competitor & market research & analysiso Tooling, including digitalo Events

- Develop go-to-market strategies to align with overall organisational strategy & objectives- Design and execute integrated marketing campaigns across borders for the Deloitte Tax network (150+ countries) and Deloitte Legal network (70+ countries)- Strategize and identify tactics to amplify marketing messages across global channels – website, social media, etc.- Marketing ROI, analytics reporting & analysis (website, app, media)- Internal communications to align our practice to our story and inspire action- Manage & develop junior team members- Manage complex global projects- Manage senior stakeholders (global business leaders)

- Execute global integrated marketing campaigns across borders for the Deloitte network (150+ countries)- Amplify marketing messages across global channels- Web analytics reporting & analysis; execute internal messaging plans- Day-to-day management of global Tax eminence programs

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