Manage the overall marketing strategy and execution for strategic suppliers: AWS, GCP, IBM, Microsoft. Ensure alignment of all marketing activities to overall business plans and sales objectives, including those executed by other corporate marketing functions and business units. Work with sales in the development and implementation of marketing plans specific to their suppliers that increases sales of the supplier’s products and solutions. Create multi-touch and effective multi-channel journey-based engagement for end-users and partner recruit and enablement programs. Increase Arrow’s market share and visibility through execution of outcome-based marketing strategies with goals, ROI and metrics.

Develop, manage, and create the relationship between Arrow and suppliers, vendors, partners and customers to buy and sell through the ArrowSphere web portal. Implement business development initiatives with IBM in core areas of IBM Cloud Computing, IBM Watson, IoT, Storage and Security. Manage strategic demand creation and sales strategies to generate revenue.

Develop and execute strategic and tactical global marketing plans for startup companies, leveraging my global expertise from software, database, storage and consumer product companies. With my proven track record in successful inbound and outbound marketing planning and B2B and B2C sales distribution, I enable startups to identify their market, enter the market quickly and establish their brand to meet revenue goals. Member of executive management, board member and assist with funding activities.• Conduct research for product positioning, pricing, placement and promotion.• Develop and implement customer personas, inbound/outbound marketing, go-to-market and launch.• Create messaging, value-proposition, business value and product rollout for B2B and B2C.• Manage inbound/outbound demand generation and reporting metrics. • Develop content for web, social and digital campaigns.• Provide expertise in Affiliate Marketing, Email Marketing, SEO, SEM and Keyword strategies.• Manage events, seminars, collateral development, and budgets. • Handle public relations efforts.• Engage outside vendors and in-house resources to assist in product launch.• Prepare the company for growth, assisting with funding activities

Managed marketing, sales, business development, B2C and B2B channel, brand, customer personas, demand generation, e-commerce, events, Amazon, TV shopping, public relations and social media.• Successfully launched new digital imaging product for a bootstrapped startup business, formed in January 2010, from ground to $6.5M revenue within 4 years.• Second person hired by Founder/CEO.• Created the channel by designing an Affiliate Program that grew to over 350 affiliates and building the B2B channel with online marketplaces and online/offline global partners, value-added resellers and dealers.• Developed Internet Marketing Plan with Web2.0 technologies; designed and evolved Digital and Organic marketing strategies to optimize the website design, e-commerce, viral marketing and social media/lead generation; wrote blogs, online ads, AdWords, emails/retargeting emails, newsletters, A/B tests, SEO, SEM, PPC, press, videos, social, web content; and reported metrics/buyer data.• Hired and managed virtual cross-functional teams; employees, consultants, thought leaders, and third party agencies in marketing, sales channel, SaaS marketing automation software, SEO/SEM, advertising, press, art design, social media and web development. • Product evangelist that researched, developed, executed and analyzed revenue-generation plans creating brand strategies with tangible value for consumers and business benefits for partners to drive higher sales and increase profits.• Forecasted multi-channel sales, allocated inventory, managed budget and worked closely with the supply chain.• Developed social media strategy increasing social presence on Facebook, LinkedIn, Pinterest, Twitter, YouTube. • Improved conversion by 100%, increased website visits by 70%, reduced costs by 10%, increased gross revenue by 15%, and expanded social media presence with nearly 10,000 Facebook followers.• Winner of four innovation awards! Top Holiday Seller Award on Amazon 2012. www.flip-pal.com

Created executive, channel and external messaging, customer value propositions and business benefits, customer, sales and technical presentations, collateral, sales and technical tools, ROI and TCO models, podcasts, press releases and managed events to promote QLogic products through the Sun/Oracle distribution channel. Developed trade-up/win-back program to promote new network technology. Managed the product content transition from Sun web to Oracle web after Oracle acquired Sun.

• Developed product marketing plans and budgets for tape, disk, server and software data storage portfolio. Areas of expertise: Data Deduplication, Data Protection, Data Warehouse & Business Intelligence, Disaster Recovery, Open Storage, Remote Access, Tape Automation, Video Surveillance, and Virtualization.• Brought to market the Virtual Tape Library product portfolio with the Product Virtualization team that created a $50 million annual run rate in three years. • Defined new product strategies, developed brand, pricing, SWOT Analysis and managed product plans through the product lifecycle. • Researched market opportunities and competition to create competitive product and services positioning. • Drove global cross-functional teams to launch products and services into existing and new vertical markets.• Owned executive, channel and external messaging, value and business propositions, multi-media presentations, events, collateral, sales and technical tools, vertical ROI and TCO models, podcasts, newsletters, press releases, videos and web content. • Executed custom, global product marketing, lead generation and training programs through the channel.• Alliance to corporate integrated marketing, worldwide field marketing, AR/PR and corporate launch teams to integrate products and go-to-market programs into corporate initiatives and campaigns. • Managed the storage products’ worldwide sales and technical social communities, intranet, wiki site and web aliases. • Initiated customer references and participated in customer interviews for successful case studies. • Product evangelist to customers, field sales channel, media, press and analysts, contributed to briefings and directed event activities. • Produced content for computer based training and instructor-led product training and organized field workshops to bridge the gap from classroom training to field best practices training.

Defined strategy and implemented product launches for multiple enterprise disk, tape, server and software products.• Led technology partners (HP, IBM, EMC/legato, Quantum, Fuji), managed MDF, developed global co-marketing plans, lead generation programs and events that expanded Sun's vertical markets, increased storage volumes and revenue.• Developed quarterly marketing programs with global sales and channel teams to replace HP-Compaq equipment with StorageTek solutions.Created competitive positioning, SWOT Analysis, account profiling, lead generation, advertising, spiffs, trade-up incentives and managed RFQs, channel forecast. Field strategies, advertising and online marketing drove $57 million revenue for a 15-month program.• Created launch programs with value propositions, messaging, roll out timelines, communications, partner and channel engagement, training, events and service plans that were viewed as world class and became the standard for other launches that followed. • Managed Large Tape Users Group to reduce customer issues and refine new products.• Analyzed film storage requirements and engaged the CTO of Weta D to purchase large tape libraries and drives for the New Zealand data center to store thousands of hours of digital film and final production scenes for the Lord of the Rings trilogy films.• Created joint marketing and promotional programs for partners that delivered integrated data storage solutions and drove joint success. Software/ISVs: CA, HP, IBM, Legato, Symantec, Veritas. Hardware: Brocade, Cisco, Crossroads, Emulex, JNI, QLogic. OEMs: Hitachi, IBM, LSI, Sun. Distributors: Arrow, Avnet, CDW, GE Access. • Led SUN Alliance Tiger Team to promote Sun partnership, created community web site and technical and sales tools to increase disk sales. • Managed corporate consolidation team, and recommended enterprise-wide SAN content management technologies to standardize product web pages look, feel and experience.

Analyzed and managed customer conversion strategies from CADIS technology to new Aspect CSM e-product suite. Managed multiple projects for major OEM/Partners for Internet Technology/E-Commerce Group. Directed marketing, software, services, content and data programs from pre-sales through deployment. Developed training and marketing strategies, e-links and advertising campaigns to promote partners.Aspect Development, Inc., was the leading worldwide provider of component and supplier management (CSM) solutions, who develops, markets and supports enterprise client/server software and reference data products that enable manufacturers to improve product development and business processes through CSM. Two years following the acquisition of CADIS, Inc. in 1997, Aspect stock doubled. After 3 years, Aspect Development, Inc. was acquired by i2, a competing maker of B2B software for $9.3 billion in what was at the time the largest merger ever in the software industry.

Researched competitive/complementary Internet products for pricing, branding and positioning for new start-up. Developed strategic business relationships with major OEM/Partners (GE, Netscape, Hitachi, Philips, Siemens). Conducted internal training and marketing for partners’ user group meetings and internet conferences. Interfaced with web development, product marketing and engineering on projects and new features/functions.Sales Consulting ManagerResearched market and provided analysis for marketing, branding, positioning for client-server product. Set up more than 100 net new presentations in year one, providing analysis and modeling. Built executive-level management (CEO, CFO, CTO, CIO) relationships with 90/100 select Fortune 500 companies. Managed inside sales consultant employees/department using traditional and online business practices.Sales Operations ManagerAnalyzed weekly sales forecast, sales activity and productivity by region and industry/vertical market. Developed electronic quotation, proposals and sales order process - reviewed profitability of custom proposals. Designed formal training program and regular follow-up tools for sales management and support.Founded in 1991, CADIS was a leader in commodity and supplier management (CSM) solutions, with tremendous success among Fortune 500 discrete manufacturers. In 1994, CADIS-PMX, Parts Management eXpert, was introduced to solve the parts management problem; designed using the latest in object-oriented architecture, cognitive science and artificial intelligence programming. Sales grew to over $10 million annually in less than three years. By late 1995, a second market for the technology evolved-web catalog publishing. Krakatoa, the first Java-based software was introduced and sold nearly $1 million in its first year. CADIS was acquired by Aspect Development, Inc. December 1, 1997 for 1.5 million shares of Aspect common stock for all the outstanding shares in CADIS for a total value of $73m.

Defined the service marketing strategies, created contracts and developed the messaging, collateral and training. Managed the service revenue/renewal plan and consistently exceeded plan by 15-25% quarter over quarter. Negotiated multi-year and multi-million dollar government and university contracts. Built analyst relationships and participated in surveys. IDC ranked Solbourne's customer service above Sun Microsystems' in 1990 &1991.