Lisa Milner Email & Phone Number

Denver, CO, US

Centennial, CO, US

Manage the overall marketing strategy and execution for strategic suppliers: AWS, GCP, IBM, Microsoft. Ensure alignment of all marketing activities to overall business plans and sales objectives, including those executed by other corporate marketing functions and business units. Work with sales in the development and implementation of marketing plans.

Centennial, Colorado, US

Develop, manage, and create the relationship between Arrow and suppliers, vendors, partners and customers to buy and sell through the ArrowSphere web portal. Implement business development initiatives with IBM in core areas of IBM Cloud Computing, IBM Watson, IoT, Storage and Security. Manage strategic demand creation and sales strategies to generate.

• Develop and execute strategic and tactical global marketing plans for startup companies, leveraging my global expertise from software, database, storage and consumer product companies. With my proven track record in.
• Conduct research for product positioning, pricing, placement and promotion.
• Develop and implement customer personas, inbound/outbound marketing, go-to-market and launch.
• Create messaging, value-proposition, business value and product rollout for B2B and B2C.
• Manage inbound/outbound demand generation and reporting metrics.
• Develop content for web, social and digital campaigns.

Fort Collins, CO, US

• Managed marketing, sales, business development, B2C and B2B channel, brand, customer personas, demand generation, e-commerce, events, Amazon, TV shopping, public relations and social media.
• Successfully launched new digital imaging product for a bootstrapped startup business, formed in January 2010, from ground to $6.5M revenue within 4 years.
• Second person hired by Founder/CEO.
• Created the channel by designing an Affiliate Program that grew to over 350 affiliates and building the B2B channel with online marketplaces and online/offline global partners, value-added resellers and dealers.
• Developed Internet Marketing Plan with Web2.0 technologies; designed and evolved Digital and Organic marketing strategies to optimize the website design, e-commerce, viral marketing and social media/lead generation.
• Hired and managed virtual cross-functional teams; employees, consultants, thought leaders, and third party agencies in marketing, sales channel, SaaS marketing automation software, SEO/SEM, advertising, press, art.

Aliso Viejo, CA, US

Created executive, channel and external messaging, customer value propositions and business benefits, customer, sales and technical presentations, collateral, sales and technical tools, ROI and TCO models, podcasts, press releases and managed events to promote QLogic products through the Sun/Oracle distribution channel. Developed trade-up/win-back program.

Palo Alto, CA, US

• Developed product marketing plans and budgets for tape, disk, server and software data storage portfolio. Areas of expertise: Data Deduplication, Data Protection, Data Warehouse & Business Intelligence, Disaster.
• Brought to market the Virtual Tape Library product portfolio with the Product Virtualization team that created a $50 million annual run rate in three years.
• Defined new product strategies, developed brand, pricing, SWOT Analysis and managed product plans through the product lifecycle.
• Researched market opportunities and competition to create competitive product and services positioning.
• Drove global cross-functional teams to launch products and services into existing and new vertical markets.
• Owned executive, channel and external messaging, value and business propositions, multi-media presentations, events, collateral, sales and technical tools, vertical ROI and TCO models, podcasts, newsletters, press.

• Defined strategy and implemented product launches for multiple enterprise disk, tape, server and software products.
• Led technology partners (HP, IBM, EMC/legato, Quantum, Fuji), managed MDF, developed global co-marketing plans, lead generation programs and events that expanded Sun's vertical markets, increased storage volumes and.
• Developed quarterly marketing programs with global sales and channel teams to replace HP-Compaq equipment with StorageTek solutions.Created competitive positioning, SWOT Analysis, account profiling, lead generation.
• Created launch programs with value propositions, messaging, roll out timelines, communications, partner and channel engagement, training, events and service plans that were viewed as world class and became the standard.
• Managed Large Tape Users Group to reduce customer issues and refine new products.
• Analyzed film storage requirements and engaged the CTO of Weta D to purchase large tape libraries and drives for the New Zealand data center to store thousands of hours of digital film and final production scenes for.

Analyzed and managed customer conversion strategies from CADIS technology to new Aspect CSM e-product suite. Managed multiple projects for major OEM/Partners for Internet Technology/E-Commerce Group. Directed marketing, software, services, content and data programs from pre-sales through deployment. Developed training and marketing strategies, e-links and.

Researched competitive/complementary Internet products for pricing, branding and positioning for new start-up. Developed strategic business relationships with major OEM/Partners (GE, Netscape, Hitachi, Philips, Siemens). Conducted internal training and marketing for partners’ user group meetings and internet conferences. Interfaced with web development.

Defined the service marketing strategies, created contracts and developed the messaging, collateral and training. Managed the service revenue/renewal plan and consistently exceeded plan by 15-25% quarter over quarter. Negotiated multi-year and multi-million dollar government and university contracts. Built analyst relationships and participated in surveys..

Business, Marketing, Psychology

Diploma

Transferred