Lisa Jaycox Email & Phone Number

New York, Ny, Us

With 15+ years of experience in communications, marketing, and social media, I apply relevant, proven, and creative digital strategies for nonprofit, media, tech, and education brands, large and small. An avid reader, lifelong learner, and passionate speaker, I enjoy helping others plan effective marketing and communication efforts, using tools and channels to streamline efficiencies and increase impact.

New York, Ny, Us

I returned to NYU to teach a social media course to Masters in Communication students, including wide-ranging, analytical, and timely coursework and real-world final projects. I also serve as an advisor for students' capstone thesis papers on experiential marketing and social media topics.

New York, New York, Us

I managed marketing, media relations, social media team, product launches, SEO, and growth strategy for a start-up focused on the $2T experiential industry as a consultant, engaging audiences at events like SXSW and C2MTL and through franchises like the XLIST and XP Fronts. During my time there, we grew our database by 44%, website views by 2X and social reach by 5X, with 8M impressions in a five-month period.

New York, Ny, Us

I led the Engagement & Technology team to manage marketing, PR and platform strategy and execution for Trinity Church Wall Street's programs. Through the application of new platforms and analytics strategies, we exceeded expectations for attendance at dozens of music concerts, retreats, high-level speakers, and worship services. Media coverage included major pick-up in The New York Times, AP, Reuters, Albany Times-Union, Commercial Observer, Episcopal News Service, and more. Analytics reports helped support increased investment in the Communications & Marketing department with new budgets and hires.

New York, Ny, Us

I led the 10-person content and marketing team and managed content and channel strategies through data-driven metrics, streamlined processes, and a focus on increased audience engagement. Under my leadership, the team deepened their areas of expertise and had increased access to resources including new digital tools and budgets. Together we redesigned the website, increasing ease of use, visits, and video views, and embarked on a strategic content redesign across web, social, email, and advertising that increased total video views at Trinity by 250% and drove double-digit channel gains. From 2022-2023, I also served as co-leader of the 45-person Communications & Marketing team during a year-long search for a new Chief Communications Officer.

New York, Ny, Us

I led Fast Company's 7-person digital and social media team to increase reach, revenue, and referrals. I focused the team on sharing stories, trending topics, and contributing to editorials and company newsletters, realizing significant gains. I also collaborated with changemakers to expand the magazine's print and online subscribers, followers, and event attendees. My data-driven approach resulted in double-digit growth, including 1 million new followers (+20%) and new partnerships across the media and social media sectors.

Bronx, New York, Us

I led WCS's social media strategy and drove advocacy campaigns to promote critical issues, build brand awareness, and garner support for wildlife field offices and zoos. I expanded community online, leveraged analytics for reputation management and decision-making, and created content on Facebook, Twitter, YouTube, LinkedIn, Google+, and Instagram, including live coverage at events and fundraisers. As a result, I tripled followers from 700K to 2.1 million.

New York, Ny, Us

I taught Social Media for PR to Masters students, and also advised students on their Capstone thesis papers.

I steered team of 3 for UK-based B2B company, establishing US presence in preparation for a sale. I pioneered US marketing plan and all marketing and sales materials, and established US website and a Twitter, LinkedIn, and YouTube-based social strategy. Followers increased by 72%. In support of sales goals, I also hosted and sponsored numerous events to gain US customers, redesigned newsletters, and leveraged SEO to increase inbound leads by 325%.

New York, Ny, Us

I managed strategic global communications for two McGraw-Hill businesses: Aviation Week and McGraw-Hill Construction, working with senior executives on press releases, interviews, and speeches. I enhanced reputation through media coverage, social media, and events. I co-founded the Social Media Council, speaking publicly on best practices; and served on the Diversity & Inclusion Council, establishing a new training series.

New York, Ny, Us

I managed strategic global communications for two McGraw-Hill businesses: Aviation Week and McGraw-Hill Construction and was promoted to Manager of External Communications for my exemplary communications work and social media innovation.

New York, Ny, Us

I created and executed marketing plans for business and technical books, and led media buying for marketing department, pioneering its first online ad buys. I helped develop and launch new e-commerce website and CMS as marketing lead, and I streamlined planning and materials for sales conferences and industry events.

M.S., Communication

B.A., Communication