Lisa Mixon Kennedy Email & Phone Number

Nashville, Tennessee, United States

• Drives revenue generation and new business through the development and creation of customized, persuasive proposals and RFP responses. Essential part of QuaverEd's RFP team that generated $2.4 Million in recurring ACV in one year time frame. • Researches, creates and maintains detailed competitor analysis of digital curriculum providers with recommendations for product improvement. Analyzes current RFP documents and upcoming bids within to identify current market trends and differentiation strategies. • Developed and customized Bookshelf proposals with a win-ratio of over 70% of district-level proposals submitted. • Improved the management and organization of RFP content through the creation of a nearly 400-page Answer Bank for product information, staff biographies, and other vital RFP content needs.• Contributes to the strategic roadmap for product and communication needs of QuaverEd curriculum through the development of tailored marketing collateral and messaging for email, the website, brochures, and one-sheets.• Compiles and distributes weekly internal newsletter of education industry information and resources for company to remain updated on key trends at state, local, and national levels. • Maintains cadence with software and content development teams to remain up to date with product changes and interface with teams regarding upcoming updates and features.

Nashville, Tennessee, United States

Managed the Communications team, which included the Social Media Manager and Public Relations Manager - Presentations positions and consultants. Responsible for sponsorship fulfillment within the Communications department. Increased public awareness, understanding, and positive perception of TPAC and its mission through a combination of internal channels, earned media opportunities, brand journalism, and other multimedia content about TPAC’s cultural programming and community impact. Supported the cohesive communication of TPAC’s brand, voice, and values across TPAC.org, social media, publications, and institutional messaging. • Responsible for all institutional earned media for the organization, including TPAC’s five education and community engagement programs. Outreach efforts resulted in 20% increase in high-profile placements including feature and CEO profiles.• Delivered audience engagement and brand awareness through the development of 15 Playbills for Broadway and other presentations. Served as editor and project manager, collaborating with freelance graphic designers, show representatives, and various departments on content with tight printer deadlines.• Responsible for managing freelance stations relations consultant and press for thenationwide PBS distribution of TPAC-produced performance film, “Walk TogetherChildren – The 150th Anniversary of the Fisk Jubilee Singers,” resulting in airdates inover 20 states and 32 markets.

Nashville, Tennessee

Supported TPAC programming and achieved institutional goals by developing additional written, social, and video content distributed via TPAC websites, social media platforms, and on campusdigital platforms. Developed relevant and engaging partnerships with influencers, Nashville-area businesses and tourism organizations. Contributed to TPAC's community outreach efforts.• Placed major front-page story in The Tennessean and high traffic coverage in otherpublications for TPAC’s sold-out Nashville debut of Broadway blockbusters Hamilton and Dear Evan Hansen.• Increased TPAC’s national earned media presence through high value national placements including national coverage that resulted in an additional $150,000 in earned media value.• Nominated as a member of The Broadway League’s Spring Road Marketing Committee and presented at the annual Spring Road Conference in New York City on influencermarketing.

Greater Nashville Area, Tn

Increased public awareness and positive perception of the Tennessee Performing Arts Center’s programming. Supported ticket sales through strategic media relations, publicity, and community engagement.• Coordinated with national tour representatives and producers of TPAC programming tobuild and implement press/outreach strategy in the Nashville market. Responsible for 40-plus productions per year, including regional and world premieres of new work.• Responsible for all press and media outreach activities to support TPAC’s BroadwaySeries. This included appropriate coordination with TPAC departments and scheduling of in-town press with cast, VIP appearances and workshops, advance press, and media night management and coordination. Other duties included facilitating playbill show content and approvals and facilitating ADA requests. • Increased TPAC’s earned media presence by more than 40% for television and storiesplaced locally and regionally through strategic media outreach and partnerships.

Greater Nashville Area, Tn

Responsible for the creation and distribution of employee-facing communications in the human resources department for corporate and retail employees throughout all divisions of the company. Worked with corporate relations and retail operations to distribute important information about benefits, HRIS updates, payroll and policy changes.

Greater Philadelphia Area

Promoted from Media Relations Manager. Additionally responsible for serving as college liaison with local community groups, providing them with appropriate information impacting relations, while identifying and developing relationships with new community agencies and groups. Successfully identified new ways to partner with the community, resulting in new internships, volunteer, and service-learning opportunities for Chestnut Hill students. Nominated to serve on the board of the Chestnut Hill Business Association.

Greater Philadelphia Area

Responsible for creation of news content for press releases, media alerts and the website. Identified and pitched story ideas to local, regional, and national reporters, successfully placing stories in the Philadelphia Business Journal, Philadelphia Inquirer, Inside Higher Education, and other national and regional news media. Created the college’s Twitter feed and co-managed social media presence (Twitter, LinkedIn, and Facebook). In two years, content and campaigns created for Facebook doubled the number of fans from 1,841 to over 4,213 users. Additional responsibilities included photography, planning press events, content for electronic newsletters, and contributing stories to Chestnut Hill Magazine.

Bryn Mawr, Pa

Promoted from Marketing Coordinator. Additionally responsible for maintaining content on the college website, and created Harcum’s initial social media presence, resulting in more communication between students and staff. Note: Harcum was one of the first institutions of higher education to utilize social media for maintaining contact with students. Other duties included marketing and public relations efforts for six academic programs, and placed stories about Harcum in local and national media.

Bryn Mawr, Pa

Planned, coordinated, and executed campus events with various departments and secured media coverage. Created all press material on college events. Coordinated the writing and production of marketing collateral used in college communications (program newsletters, post cards, program sheets, student profiles, news stories). Assisted market research efforts for various admissions publications.

B.S., Corporate Communications And Marketing Management

Activities and Societies: Phi Mu Fraternity

M.S., Human Services

Graduated with 4.0 G.P.A.