Led the company’s agile and digital transformation by establishing and developing agile digital product owner competencies and processes within global delivery. Worked closely with business, user experience, and engineering teams to develop self-service digital capabilities supporting product registration and claims management for both domestic and international clients.★ Devised a robust product strategy and product governance structure.★ Established and led a highly skilled digital ownership team from initiation to enhance the company’s product transformation.★ Introduced agile product best practices with a focus on optimizing processes and delivering seamless digital experiences.★ Contributed to the design of an enterprise-wide digital technology framework facilitating self-service capabilities supporting six different product lines across 17+ countries.★ Interacted directly with clients to define product requirements and technology needs to achieve successful implementations across diverse industries. Key clients included: Apple, Amazon, Google, T-Mobile, Samsung, and American Express.★ Steered digital strategy and planning activities with senior executives to establish goals, budgets, and resource needs.

Spearheaded a large-scale product owner team accountable for delivering an effortless omnichannel experience by developing technology solutions enabling improved purchasing capabilities, direct fulfillment processing and reverse logistics.★ Devised all business requirements based on data insights while collaborating with design and usability teams on front-end user experience and interactions.★ Led flawless deployments by actively participating in stakeholder testing, monitoring post-launch key performance indicators to identify lifts in customer satisfaction and operational cost savings.★ Attained $50M investment to create an omnichannel common ordering repository in support of new revenue recognition standards and improved customer order management experience.★ Delivered $13M investment within four months in support of iPhone 6 launch, resulting in 95% decrease in credit card settlement declines, 50% decrease in call volumes, and 25% reduction in order cancellations.★ Administered $10M in investment to develop a centralized payment repository across all AT&T channels in support of direct fulfillment orders, including delivery of online functionality to allow customers to create, save and use a stored payment profile during checkout.★ Worked together on the development and implementation of AT&T’s online billing experience redesign, resulting in increased Customer Satisfaction (+6%) and Net Promoter Score (+10).

Oversaw an account management team responsible for providing technology and digital marketing support to 5,000+ private-label websites with $200M+ in annual revenue.★ Consulted with affiliate partners to ensure proper implementation of core booking engines, providing marketing strategies designed to capitalize on the uniqueness of each site’s target audience.★ Advised of proper search optimization tactics to increase site traffic and conversions, and partnered with both design and development teams to strengthen product placement within the travel vertical.★ Worked with the design, functionality, and development of new user interface for core hotel booking engine, resulting in a 16% conversion increase.★ Established detailed marketing requirements for merchandising enhancements aimed at increasing conversion, including scalable promotional pages, in-path messaging, product cross-sells and deal feeds.★ Prioritized large-scale marketing projects and monitored bug fixes while communicating partner expectations to internal development teams.★ As a result of increased product and marketing presence, grew affiliate program by 65%.