Lisa Knoll Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Responsible for the overall marketing strategy and positioning of Moody's brand, solutions, and insights across customer segments to drive revenue growth.• Drove change in GTM strategy by leveraging data to make informed decisions that better aligned marketing with revenue goals, target customer segments, and firm growth opportunities.• Strengthened brand positioning and messaging to elevate Moody’s Analytics within the MCO brand, increasing awareness of thought leadership and solutions more holistically in the market. • Collaborated with global sales and operating units to develop and implement marketing strategies, increasing market share in key segments. Focused on positioning solutions, technology, data, and expertise to deliver customer value, drive product launches, enhance lead generation, and client retention.• Increased outreach and content engagement through targeted digital content marketing, speaking opportunities, and thought leadership placement to boost inbound queries and website traffic.• Designed and implemented new operating model across marketing ensuring operational effectiveness and consistency in GTM initiatives while measuring the impact of marketing on top and bottom-line company goals. • Spearheaded the diversification of marketing activities by leveraging additional PR, SEO, social media, and advertising tactics to deliver omni-channel campaigns while overhauling web presence in support of a cohesive buyer journey. • Managed a multimillion-dollar marketing budget, prioritizing investments to drive top and bottom-line growth, allocating resources to focus on priorities, while implementing best practices across demand generation, digital marketing, and content creation for new business and cross-sell opportunities.• Promoted innovation to modernize marketing through more digital marketing activities and the implementation of Generative AI capabilities to improve speed to market.

Norwalk, Connecticut, Us

Responsible for the global strategic planning, development, implementation, and execution of marketing activities focused on driving awareness and demand for FactSet solutions with new and existing clients.

Norwalk, Connecticut, Us

Enable and support the Global Sales organization to grow revenue in new and existing business; acting as a strategic partner and liaison to Product Strategy, Global Marketing, and Product Development. Responsibilities include:* Develop, deploy, and maintain methodologies, tools, and campaigns that enable the Sales team(s) to sell solutions across the front, middle, and back offices of our target client base.* Create messaging and facilitate knowledge sharing among the Sales organization through weekly newsletters, podcasts, and videos to foster an environment of leaders teaching leaders and to extract best practices.* Oversee content creation and collate subject matter expertise to develop case studies, competitive analysis, elevator pitches, and talking points to arm the Sales team with information.* Establish, define, and deliver learning opportunities to the Global Sales organization that develops product, competitor, and industry knowledge to cross-sell and up-sell FactSet’s solutions.* Oversee the onboarding and continuing education of the FactSet Sales person and Sales manager to ensure their job skills and behavior skills are constantly being developed.

Norwalk, Connecticut, Us

High-level responsibilities within FactSet's Learning and Development organization include:* Manage effort to create all learning opportunities and knowledge resources for the FactSet Community that result in increased productivity and system usage by clients and employees* Lead the development effort of FactSet's learning technology that leverages a traditional LMS, innovative web design, and social reach to manage all employee and client development opportunities* Drive the development of internal and client product communication and help tools to connect the FactSet Community and deliver information* Develop standards, processes, and best practices for creating, managing, testing, and supporting all learning activities delivered to the FactSet Community* Recruit, hire, manage, and develop a team of business analysts, engineers, project managers, administrators, eLearning specialists and knowledge specialists

Norwalk, Connecticut, Us

Formalized FactSet's knowledge management initiatives to efficiently share and capture proprietary product and corporate knowledge. The goals of this position included:* Driving the development of a proprietary content management system* Implementing a document management system and driving user adoption* Implementing a learning management system and formalizing an online learning strategy* Managing the efforts to capture, create, and disseminate content for all of FactSet’s products and databases for internal and client consumption

Norwalk, Connecticut, Us

Responsibilities included writing specification documents and overseeing development efforts for a proprietary content management system; writing, editing, and maintaining online technical documentation for FactSet's investment banking applications; working with product developers to determine online documentation strategies; creating HTML based content in CMS.

Norwalk, Connecticut, Us

Responsibilities included providing worldwide client support through the helpdesk for all FactSet applications; providing continued hands on support to Midwest investment banking firms and large New York remote firms; gaining a firm understanding of the financial industry. Responsibilities also included analyzing client needs and creating custom FactSet models to be used in their day-to-day processes; creating and automating procedures used within investment banks based on specific user requirements; developing sales and presentation skills by running software and product trials and prospecting for new business opportunities; working closely with senior institutional salespeople.

Zurich, Ch

Responsibilities included maintaining relationships with FX brokerages globally; working with FX brokerages globally for report generation, reconciliation, payments, MIS reporting, and resolving exceptional issues with brokerages. Responsibilities also included budget variance reporting using SAP as well as the recommendation, design, and implementation of process improvements to enhance overall brokerage procedures, including system upgrades.

Masters Of Science, Management Of Technology

Bachelor'S Of Science, Finance