In this role Lisa is responsible for leading the Portfolio Marketing team in bringing the Rockwell connected portfolio of offerings to market (Intelligent Devices, Software & Control, and Lifecycle Services) with strategies and programs that build strong and sustainable competitive advantage, achieve target revenue results, and deliver impactful value to customers. Includes Commercial Marketing, Product Marketing, Partner & Channel Marketing, and Analyst Relations.

Within the Rockwell Automation SaaS Marketing Team, Lisa leads Fiix Marketing including Demand Generation, Customer Marketing, Product Marketing, Content, Brand & Comms, and Regional Marketing.

At Fiix by Rockwell Automation, Lisa leads the Product Marketing team on the journey to drive sustainability with better maintenance while delivering real value and impactful experiences to customers and the market. The team's focus is on Commercialization, Market Insights & Strategy, Product Launch Realization & Operations, and Organizational Enablement.Fiix is on a mission to build better maintenance teams by connecting customers to the tools, resources, and technology they need to join the future of maintenance. We help our customers drive better business outcomes with easy-to-use, AI-driven maintenance software, an open ecosystem, pre-built integrations and the industry expertise they need for maintenance success. There are over 3000 maintenance teams in 90+ countries using Fiix to improve efficiency, productivity, and asset health.

Leadership of Seequent's global marketing teams including Demand Generation, Customer Marketing, Product Marketing, Brand & Design, and Corporate Marketing. Seequent brings together industry-leading earth modelling, geo-data management, and team collaboration software for customers in over 100 countries across mining, energy, civil infrastructure, and environmental organizations. These organizations are working to develop vital mineral resources more sustainably, design and build better infrastructure, protect the environment, source renewable energy, and help resolve historical challenges such as groundwater contamination and ageing infrastructure. Seequent is constantly evolving to support this work, at the forefront of technology and geoscience – from Cloud accessibility, to 3D modelling, to digital collaboration.

Leadership of the CCO team providing coverage for a parental leave (Brand & Design, Content Marketing, Product Marketing, User Experience, Technical Marketing).Seequent brings together industry-leading earth modelling, geo-data management, and team collaboration software for customers in over 100 countries across mining, energy, civil infrastructure, and environmental organizations. These organizations are working to develop vital mineral resources more sustainably, design and build better infrastructure, protect the environment, source renewable energy, and help resolve historical challenges such as groundwater contamination and ageing infrastructure. Seequent is constantly evolving to support this work, at the forefront of technology and geoscience – from Cloud accessibility, to 3D modelling, to digital collaboration.

*Acquired by Seequent in 2018 - Post acquisition led the Geosoft marketing organization including a build-out of the core functional roles needed to support and scale integration into the Seequent business. Geosoft enables customers to make better decisions about earth, environment, and energy challenges with software solutions that advance exploration of the Earth's subsurface. In 1982, Canadian earth scientists Colin Reeves and Ian MacLeod saw the potential for personal computers to transform the work of geophysics and exploration. From this early vision Geosoft Inc. was established in 1986. Today the company remains focused on exploration and the earth sciences - delivering services and technology solutions, across desktop, server and Internet platforms. Geosoft software is used by thousands of organisations, including international government geological surveys and agencies; educational institutions teaching the earth sciences; and the most successful oil and mineral explorers in the world.

Angoss is a global leader in delivering powerful predictive analytics that help businesses discover valuable insights and intelligence in their data, while providing clear and detailed recommendations to improve risk, marketing and sales performance.• Defined the go-to-market strategy for advanced analytics software products and solutions across marketing, risk, and sales applications, while leading the product marketing team and facilitating release planning.• Creation of relevant, compelling content plans and deliverables to support marketing campaigns and advance the company’s thought leadership, brand awareness and purchase consideration.• Development of corporate software product marketing plan, driving creation and publication of content including key messaging, competitive positioning: collateral, emails blasts, white papers, videos, case studies, webinars, event support, and web content.• Crafted online and event campaign strategy, content, and tracking to support demand generation. • Responsible for communications across product, solution, application, and industry including: messaging, positioning, competitive analysis, analyst briefings, press releases, sales collateral.• Developed strong cross functional relationships working closely with R&D, Product Management, Sales, and Senior Management to translate technical capabilities into benefits, business solutions and compelling content, as well as product naming, pricing, and product marketing requirements.• Supported sales enablement via the communication of value proposition to the sales team and creation of sales tools.• Management of analyst relations via briefings, demonstrations and communication with key industry analysts. Worked with industry analysts on reports positioning Angoss as a Double Victor in the Hurwitz Victory Index, Challenger in the Gartner Magic Quadrant, and Contender in the Forrester Wave.

Head of Marketing for a leading e-commerce solution provider working with world class brands including Brookstone, FTD.com, American Express, and Lucasfilm. Led a cross-functional team responsible for developing and executing all marketing and inside sales activities as well as defining the Virtual Retailer product vision and market strategy.• Led all corporate, online and product marketing activities including go-to-market strategy and tactics, online campaigns, email programs, lead generation, inside sales, lead nurturing, partner co-marketing, CRM database strategy, channel relationships, website, press, events, and marketing collateral.• Led the marketing and inside sales teams through inbound and outbound marketing and demand generation campaigns generating qualified leads that drove revenue.• Responsible for developing database marketing strategies to leverage customer/prospect data (Salesforce CRM ) while tactically executing against a corporate content and communications calendar.• Maximized ROI for all marketing campaigns by implementing processes to track and assess, measure against objectives, and provide recommendations.• Developed content for product literature, press releases, web site (full redesign), case studies, webinars, newsletters, white papers, co-marketing materials and collateral.• Owned market strategy, product vision, and roadmap for the Virtual Retailer™ e-commerce platform.• As the product owner, responsible for developing clear and effective market strategy balancing core competencies, competitive pressures and market opportunities.• Managed all third party channel relationships & partner co-marketing, including negotiation of corporate level contracts and pricing, (Adobe, Omniture, PayPal, etc.) as well as assessing potential new partners. • Became a key contributor to the sales and RFP response process through an understanding of e-commerce business requirements and articulation of Virtual Retailer™.

Geosoft is a world leader in software and solutions for earth exploration, providing access to data and a powerful set of mapping and analysis tools. •Management of all enterprise software solution marketing, including the development of strategy, objectives and tactics that align with the overall product road map and vision•Responsible for leading the creation of the enterprise Go-to-market program for the Geosoft Global Solutions Group •Implementation and execution of product communications, release notes, trade shows, advertising, partner co-marketing, collateral, sales tools, whitepapers, thought leadership content, online content, demand-generation campaigns•Coordination of speaking opportunities and industry participation via thought leadership presentations, prospect demonstrations, webinars, and content for client meetings

Truition is a leading provider of eCommerce solutions for online retailers such as Sirius Satellite Radio, Major League Baseball, the NBA and ShopNBC.•Responsibility for marketing plan and budget, including strategy, tactics, execution and measurement•Online marketing tactics - email and website development, online advertising, production of webcasts, social marketing and Web 2.0 projects (corporate blogs and forums) and SEO/SEM techniques•Email marketing programs to support the nurturing, acquisition, retention and upsell of customers and leads•Creative and copy development, managing multiple vendors to develop email, website, collateral, trade show and client communication •Public relations including press/media lists , press releases, articles, client newsletters and case studies•Partner marketing - strategic co-marketing campaigns with affiliates and OEM partners•Brand management of world class clients via PR, co-marketing communications and industry events

MicroAnalytics publishes and markets quality logistics software systems that are designed to reduce transportation costs through route optimization and also by analyzing and managing distribution resources more effectively. •Planning and coordination of marketing program including direct mail/email, trade show preparation, attendance and lead generation, print ads, email marketing, press releases and direct marketing campaigns for all products•Extensive Marketing Communications experience - press releases, content and creative for product marketing materials, e-newsletters, press contacts, monthly partner updates, support documentation, website content•Client Management - including client training, online meetings, product support, service calls, demonstrations, regular updates and newsletters •Worked with Sales to integrate marketing strategies and meet monthly revenue targets and sales goals•Management of press lists, press contacts and media kits

Truition is a leading provider of eCommerce solutions for online retailers such as Sirius Satellite Radio, Major League Baseball, the NBA and ShopNBC.•Development and execution of multiple marketing campaigns and deliverables from conception to completion•Use of communications tools, including: website copy, press releases, case studies and e-newsletters•Budget responsibilities, accountability in tracking marketing expenditures•ROI document compiled for analysis and recommendations on implemented marketing plans•Developed strong understanding of marketing as a strategic arm for brand development

•Assist clients with execution of Qualitative Research, preparing and facilitating focus groups and interviews•Working knowledge of the marketing industry used to assist various clients to achieve their research goals