Lisa Mcgregor-Tarle Email & Phone Number

Milwaukee, WI, US

In this role Lisa is responsible for leading the Portfolio Marketing team in bringing the Rockwell connected portfolio of offerings to market (Intelligent Devices, Software & Control, and Lifecycle Services) with strategies and programs that build strong and sustainable competitive advantage, achieve target revenue results, and deliver impactful value to.

Toronto, Ontario, CA

Within the Rockwell Automation SaaS Marketing Team, Lisa leads Fiix Marketing including Demand Generation, Customer Marketing, Product Marketing, Content, Brand & Comms, and Regional Marketing.

Toronto, Ontario, CA

At Fiix by Rockwell Automation, Lisa leads the Product Marketing team on the journey to drive sustainability with better maintenance while delivering real value and impactful experiences to customers and the market. The team's focus is on Commercialization, Market Insights & Strategy, Product Launch Realization & Operations, and Organizational.

Christchurch, Canterbury, NZ

Leadership of Seequent's global marketing teams including Demand Generation, Customer Marketing, Product Marketing, Brand & Design, and Corporate Marketing. Seequent brings together industry-leading earth modelling, geo-data management, and team collaboration software for customers in over 100 countries across mining, energy, civil infrastructure, and.

Christchurch, Canterbury, NZ

Leadership of the CCO team providing coverage for a parental leave (Brand & Design, Content Marketing, Product Marketing, User Experience, Technical Marketing).Seequent brings together industry-leading earth modelling, geo-data management, and team collaboration software for customers in over 100 countries across mining, energy, civil infrastructure, and.

Toronto, ON, CA

*Acquired by Seequent in 2018 - Post acquisition led the Geosoft marketing organization including a build-out of the core functional roles needed to support and scale integration into the Seequent business. Geosoft enables customers to make better decisions about earth, environment, and energy challenges with software solutions that advance exploration of.

Troy, Michigan, US

• Angoss is a global leader in delivering powerful predictive analytics that help businesses discover valuable insights and intelligence in their data, while providing clear and detailed recommendations to improve risk.
• Defined the go-to-market strategy for advanced analytics software products and solutions across marketing, risk, and sales applications, while leading the product marketing team and facilitating release planning.
• Creation of relevant, compelling content plans and deliverables to support marketing campaigns and advance the company’s thought leadership, brand awareness and purchase consideration.
• Development of corporate software product marketing plan, driving creation and publication of content including key messaging, competitive positioning: collateral, emails blasts, white papers, videos, case studies.
• Crafted online and event campaign strategy, content, and tracking to support demand generation.
• Responsible for communications across product, solution, application, and industry including: messaging, positioning, competitive analysis, analyst briefings, press releases, sales collateral.

Toronto, Ontario, CA

• Head of Marketing for a leading e-commerce solution provider working with world class brands including Brookstone, FTD.com, American Express, and Lucasfilm. Led a cross-functional team responsible for developing and.
• Led all corporate, online and product marketing activities including go-to-market strategy and tactics, online campaigns, email programs, lead generation, inside sales, lead nurturing, partner co-marketing, CRM.
• Led the marketing and inside sales teams through inbound and outbound marketing and demand generation campaigns generating qualified leads that drove revenue.
• Responsible for developing database marketing strategies to leverage customer/prospect data (Salesforce CRM ) while tactically executing against a corporate content and communications calendar.
• Maximized ROI for all marketing campaigns by implementing processes to track and assess, measure against objectives, and provide recommendations.
• Developed content for product literature, press releases, web site (full redesign), case studies, webinars, newsletters, white papers, co-marketing materials and collateral.

Toronto, ON, CA

• Geosoft is a world leader in software and solutions for earth exploration, providing access to data and a powerful set of mapping and analysis tools.
• Management of all enterprise software solution marketing, including the development of strategy, objectives and tactics that align with the overall product road map and vision
• Responsible for leading the creation of the enterprise Go-to-market program for the Geosoft Global Solutions Group
• Implementation and execution of product communications, release notes, trade shows, advertising, partner co-marketing, collateral, sales tools, whitepapers, thought leadership content, online content, demand-generation.
• Coordination of speaking opportunities and industry participation via thought leadership presentations, prospect demonstrations, webinars, and content for client meetings

• Truition is a leading provider of eCommerce solutions for online retailers such as Sirius Satellite Radio, Major League Baseball, the NBA and ShopNBC.
• Responsibility for marketing plan and budget, including strategy, tactics, execution and measurement
• Online marketing tactics - email and website development, online advertising, production of webcasts, social marketing and Web 2.0 projects (corporate blogs and forums) and SEO/SEM techniques
• Email marketing programs to support the nurturing, acquisition, retention and upsell of customers and leads
• Creative and copy development, managing multiple vendors to develop email, website, collateral, trade show and client communication
• Public relations including press/media lists, press releases, articles, client newsletters and case studies

US

• MicroAnalytics publishes and markets quality logistics software systems that are designed to reduce transportation costs through route optimization and also by analyzing and managing distribution resources more.
• Planning and coordination of marketing program including direct mail/email, trade show preparation, attendance and lead generation, print ads, email marketing, press releases and direct marketing campaigns for all.
• Extensive Marketing Communications experience - press releases, content and creative for product marketing materials, e-newsletters, press contacts, monthly partner updates, support documentation, website content
• Client Management - including client training, online meetings, product support, service calls, demonstrations, regular updates and newsletters
• Worked with Sales to integrate marketing strategies and meet monthly revenue targets and sales goals
• Management of press lists, press contacts and media kits

• Truition is a leading provider of eCommerce solutions for online retailers such as Sirius Satellite Radio, Major League Baseball, the NBA and ShopNBC.
• Development and execution of multiple marketing campaigns and deliverables from conception to completion
• Use of communications tools, including: website copy, press releases, case studies and e-newsletters
• Budget responsibilities, accountability in tracking marketing expenditures
• ROI document compiled for analysis and recommendations on implemented marketing plans
• Developed strong understanding of marketing as a strategic arm for brand development

• Assist clients with execution of Qualitative Research, preparing and facilitating focus groups and interviews
• Working knowledge of the marketing industry used to assist various clients to achieve their research goals

Honours Bachelor Of Arts, Sociology

Post Graduate, Business Marketing Analysis (Strategic Relationship Marketing)