Lisa Noakes Email & Phone Number

Jacksonville, Fl, Us

- Oversee 15-person marcom department for B2B $1.3B ancillary healthcare services industry leader- Responsible for annual marcom department goals/strategies- Oversee annual marketing budget and all agency partners- Responsible for creating the company’s first-ever brand strategy- Oversee all strategic communications plans and messaging for corporate, crisis, and confidential initiatives- Created first-ever annual report, hailed as a true testament to One Call’s leadership in the marketplace- Oversee all thought leadership efforts, writing on behalf of CEO and senior executives to establish a leadership position on industry topics- Responsible for all communications throughout the pandemic: successfully transitioned workforce to a remote environment and positioned One Call as resilient and adaptive with clients and industry leaders- Created Injured to Empowered campaign to humanize the One Call brand through compelling injured worker success stories- Responsible for public relations (50% increase of media hits since 2017); garner consistent media coverage, including Good Morning America, used by sales team as client growth and retention tools- Partner with sales leaders to develop multimillion dollar persuasive new business proposals- Created Know Your Why. Live Your Why., One Call’s first-ever marketing initiative that highlights the company’s purpose-driven business approach- Responsible for product marketing; includes positioning of new offerings and development of sales materials- Created cause-marketing program, Kids’ Chance of Florida One Call Scholarship, an employee-funded scholarship for children of injured workers, to further differentiate One Call in the industry- Oversee all elements – from sponsorships and booth branding to communications and lead generation – for industry conferences- Transformed One Call University – continuing educational platform – into a marketing channel, generating hundreds of leads annually (80% YOY increase)

Charlotte, Nc, Us

- Managed marketing team responsible for bringing in largest freshmen class in Queens’ history (33% increase YOY)- Supported president by creating presentations, speeches and talking points for events, campus-wide updates and Board of Trustees meetings- Crafted internal and external communications plans for confidential, institutional, presidential and community initiatives; advised senior leaders and donors on messaging, timing and audiences- Developed annual marketing and communications strategic plan; executed integrated marketing initiatives- Responsible for creating quarterly integrated marketing analytics reports and presenting key insights to senior leadership- Raised Queens’ profile by highlighting key brand messages; created and executed annual strategic PR plan resulting in national coverage (TODAY Show, Washington Post, USA Today)- Storyteller and voice; worked across schools and departments to identify and develop brand-building content- Responsible for revamping and implementing internal communications system and process- Member of rebranding taskforce responsible for developing and rolling out new brand- Oversaw campus communication surrounding nine-month website redesign; created key stakeholder advisory group; involved in all steps of redesign to ensure website is primary enrollment tool- Managed content strategy and key influencer efforts for social media channels resulting in greater reach and engagement- Implemented peer-to-peer marketing by engaging student interns to manage Instagram and Snapchat and by building relationships with USA TODAY College student reporters- Oversaw incident response team; managed campus emergency alerts- Responsible for booking and prepping subject matter experts

Charlotte, North Carolina, Us

- Key spokesperson: conducted media interviews, met with prospective donors, and presented to community- Oversaw planning, fundraising and execution of annual gala; sponsorships more than doubled the 2012 event- Created marketing, event, media, and sponsorship materials

Us

- Responsible for all communications and event logistics related to organizational and fundraising initiatives: new dental clinic, first-ever black-tie gala- Oversaw all fundraising efforts and corresponding marketing plans, materials and presentations

Chicago, Il, Us

- Worked directly with organization’s founder and some of Chicago’s most prominent leaders to shape public opinion about animal welfare and ultimately, continue to position Chicago as a world-class city- Managed development/communications team responsible for three most successful fiscal periods- Prepped founder for events and media interviews by crafting speeches, talking points and presentations- Oversaw all development efforts: planned giving, major gifts, annual giving, special events and sponsorships- Oversaw gifts/pledges toward $15M Adoption Center capital campaign and $3.5M endowment campaign- Managed a board of 200 members responsible for fundraising- Created innovative ways to increase funding, such as a $1M+ annual Chicago Marathon team- Cultivated donors through facility tours, dinner parties and luncheons resulting in multiple major gifts- Created and managed budgets; generated $2.5M annual special events revenue- Spokesperson and liaison for local and national media; worked with The Oprah Show, O, The Oprah Magazine, TODAY Show, Nightline, Chicago Tribune, and various other outlets- Developed/approved all marketing copy for website, direct mail, advertising, magazine and special events- Responsible for grant writing

New York, Ny, Us

- Client contact for PepsiCo brand, Tropicana- Developed strategic plans, corresponding budgets and timelines- Planned the launch of a new juice line, including public relations, events and celebrity partnerships- Created marketing materials such as product glamour shots and corporate videos- Responsible for media outreach and wrap-up reports

Chicago, Il, Us

- Managed development/communications team, 80-member development board and capital campaign board- Developed impromptu public relations campaign for Hurricane Katrina animal rescues that garnered national media coverage and branded PAWS Chicago as the “go-to” regional animal shelter- Marketed organization’s mission through direct mail, enewsletters, web content, capital campaign literature, stewardship and planned giving materials- Cultivated major donors through luncheons, dinner parties and facility tours- Scripted and scheduled spokespeople (including myself) for a weekly CBS pet/adoption live segment

Paris, Fr

- Developed strategic consumer marketing plans, budgets and timelines for Purina, Sunkist and Nestlé Confections- Executed 20-city mobile-marketing tour, including pre-event media tours and on-site interviews- Oversaw cause-marketing retailer events resulting in first-time product distribution in key markets- Oversaw satellite media tours, b-roll shoots, celebrity spokespeople, and creation of marketing videos- Managed media efforts, garnering coverage from outlets such as USA Today, Fox & Friends, MSNBC, The Washington Post, and The Boston Globe

New York, Ny, Us

- Assisted in public relations strategies/tactics; crafted RFPs and media materials; secured media hits