Lisa Motley (Splichal) Email & Phone Number

Las Vegas, Nevada, United States

Las Vegas, Nevada, United States

Las Vegas, Nevada Area

Las Vegas, Nevada Area

• Design campaigns, coordinate activities and develop professional relationships with event producers, sports marketing professionals and facilitators in order to position Las Vegas and Clark County as the premier destination for sports programming and special events• Maintain and manage partnerships with key stakeholders, industry partners and community leaders• Plan, coordinate and manage the LVCVA and Las Vegas brand at targeted industry and community events, trade shows and industry functions• Solicit, facilitate, generate, and distribute leads to Las Vegas and Clark County hotel properties• Secure new business while servicing and maintaining existing business for the destination• Serve as liaison and facilitate communication between appropriate resort community staff, event producers, travel facilitators, Las Vegas Events and relevant community organizations

Las Vegas, Nevada Area

• Create and execute marketing plans for NASCAR, NHRA, NASCAR truck, Bullring, Duel in the Desert, NASCAR Champion’s Week – Fanfest, Holiday Offer, and B2B initiative• Execute and oversee the CRM mobile-app platform• Assist in social media content creation • Develop relationship marketing plans; incorporating cooperative promotions with sponsors, hotel properties, and media partners• Negotiate, place, and traffic national and local digital, TV, radio, and print buys for all events• Monitor database collection and management to grow the email database and reach a qualified audience• Manage creative development of all marketing collateral including digital, TV, radio, and print materials• Maintain, prepare, and reconcile six-figure marketing budget

Las Vegas, Nv

• Developed and implemented the social and digital media strategies for the Wrangler National Finals Rodeo, World Cup, Las Vegas Events, and SNRN• Developed and implemented advertising and marketing strategies • Oversaw the development and maintenance of all LVE-based websites, including mobile versions• Created and executed media plans for USA Basketball, The Mint 400, Lucas Oil Off Road, WNFR, Cowboy Christmas, Cowboy FanFest, and March Hoops• Managed databases for WNFR, World Cup, LVE, and SNRN• Developed relationship marketing plans; including cooperative promotions with sponsors and hotel partners • Designed LVCVA quarterly presentations, NFR-c Post Reports, LVE Strategic Plan, and bids for NFR, Mountain West, and World Cup • Researched and implemented new technology for the betterment of LVE initiatives; including retargeting, Lodestone, Woobox, and Sprout Social

Las Vegas, Nevada Area

• Responsible for overseeing internal design team (graphic designers, copywriter, production and video services)• Developed and implemented advertising and marketing plans • Developed and implemented sponsorship and promotional opportunities• Developed and implemented publicity and public relations plans• Developed e-blast creative, web content and web advertising • Responsible for media buying and negotiations• Developed and implemented internal communications and programs