Lisa Pape Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, Us

Phoenix, Arizona, Us

• Coordinate with cross-functional teams to define marketing strategies and drive lead growth across all divisions• Oversee the day-to-day activities of the customer relations team; hire, train, coach, and mentor team members to meet performance and quality assurance objectives• Generate marketing reports and present key insights to executive leadership and division stakeholders• Orchestrate new customer lead growth generated through omni channel marketing• Gather, analyze, and research marketing trends to capitalize on emerging market and consumer trends• Create strategic traditional and digital advertising campaigns for television, PPC, Google Ads, Pinterest Ads, SEO, print, and radio• Collaborate closely with agency to oversee brand management, collateral development, campaigns, and promotions• Partner with key stakeholders to develop sales presentations, marketing collateral, and trade show materialsKey Accomplishments:o Oversee a $1M+ budget across 5 divisions including eCommerce, and B2C products and serviceso Spearhead a 10% YOY revenue growth since 2020

Launched a business that supported local, regional, and national companies with marketing and media strategies• Cultivated a world-class client base of Fortune 500 companies across healthcare, hotel and resort, technology, casino, and homebuilder sectors, as well as the NHL and MLB• Defined commercial success by building an exceptional company reputation and forging long-lasting relationships• Oversaw P&L and all day-to-day business operations• Aligned with client stakeholders to gather marketing requirements, define performance goals, and create solutions• Identified strategic media and marketing opportunities that supported client performance objectives• Championed change management activities to reform client marketing strategies and methodologies • Liaised between key stakeholders, cross-functional teams, and decision makers to cultivate marketing successesKey Accomplishments:o Coordinated a Medicare Open Enrollment campaign in the state of AZ and 3 markets in TX that earned 15-20% YOY enrollment growth for 3 yearso Launched first-ever advertising efforts for a B2B software company across 7 verticalso Executed the first national outdoor campaign for a global company that included locations in Times Squareo Directed complex business and marketing aspects for a Fortune 500 hospital chain that achieved positive brand recognition in the market and increased patient loads

Built out and implemented media plans for clientele, including TV, radio, print, outdoor, and digital media• Conducted market research, analyzed consumer behavior and media trends, and identified target audiences• Negotiated with media vendors to secure optimal rates and placements• Managed media budgets, ensured timely execution of campaigns, and provided regular performance reports to clients• Monitored industry developments, media channels, and emerging technologies to recommend innovative solutions• Forged long-term relationships with communications and media professionals to drive mutual partnershipsKey Accomplishments:o Implemented one of the first digital technologies into Marriott’s meetings and conventions business division that resulted in enhanced hotel booking growth