Lisa Robertson

Lisa Robertson Email and Phone Number

Educator/ Marketing & PR Consultant and Writer Specializing in Tourism and Travel, Health care, Entertainment & Education @ Burbank Unified School District
Lisa Robertson's Location
Burbank, California, United States, United States
Lisa Robertson's Contact Details

Lisa Robertson work email

Lisa Robertson personal email

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About Lisa Robertson

During my career, I have done it all. I am currently working as a teacher in Burbank Unified School District where I teach medical ethics and health science as part of the NAF Medical Academy. My love for medicine and communicating about health and wellness drives me. In all, I have taught for more than ten years in kindergarten through 12th grade. I have nine teaching authorizations--including seven authorizations that certify my abilities to teach adult learners in the areas of health and medicine, information systems, the entertainment industry, travel and tourism, child development, business, and moreOutside of teaching, I have been a public relations and marketing strategist with more than a decade's experience working with organizations ranging from Fortune 500 companies to nonprofits and government agencies. My brand-focused publications and communications, both in print and online, have reached millions of consumers and my sensitivities for handling troubling organizational issues and subsequent communications have been trusted by some of the world's best-known brands including The Disneyland Resort, Knott's Berry Farm, Health Net Inc., The City of Hope National Medical Center, The Hallmark Channels, Beckman Research Institute and CHOC Children's Hospital. Notable Accomplishments:• Helped to trend the Knott's Scary Farm hashtag in 2016 by working with high-level influencers. In a 2.5 month period, the hashtag reached 54 million on Twitter and 85 million on Instagram. Influencer blog content that I secured reached more than 1.33 million with total 7 million audience readership. • Vastly increased visibility of the Knott's Berry Farm Boysenberry Festival in 2016 by instituting influencer campaign that brought the very best of the festival to high-level Orange County influencers with the Knott's food truck. Over the course of 30 days and numerous unique pitches, the hashtag reached 2.13 million on Twitter and 5.1 million on Instagram. • Upon taking over the CHOC Walk Facebook page, advocacy increased by more than 120%.• My social media efforts helped the CHOC Foundation exceed its yearly fundraising CHOC Walk goals by as much as $300,000.• Own a database of cultivated relationships with more than 130 influencers specializing in travel, pop culture, food, entertainment, and parenting.• Expert at developing web content optimize for SEO on Wordpress and Drupal.• Create and edit short-form videos, content, and graphics for social media.• Seasoned feature writer and columnist specializing in travel, parenting, health and education.

Lisa Robertson's Current Company Details
Burbank Unified School District

Burbank Unified School District

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Educator/ Marketing & PR Consultant and Writer Specializing in Tourism and Travel, Health care, Entertainment & Education
Website:
bigvoices.co.uk
Employees:
649
Lisa Robertson Work Experience Details
  • Burbank Unified School District
    Medical Academy Teacher
    Burbank Unified School District Sep 2018 - Present
    Burbank, California, United States
    Teacher in the NAF Medical Academy. During my tenure, I have developed two exceptional, challenging, UC-approved high-school-level classes: sports medicine and medical ethics. In addition, I have been teaching health science--a rigorous course featuring the latest in physical medicine, mental health, social health, and sexual and reproductive health.
  • Lisa Robertson Communications
    Marketing And Public Relations Consultant & Freelance Copywriter
    Lisa Robertson Communications 2007 - Present
    Burbank, Ca
    Writing, marketing & public relations services for a variety of clients, including:• CHOC Children's Foundation and CHOC Children's Hospital: As a consultant for the hospital, created marketing strategies for nationally recognized treatment programs. Created all content and website architecture for award-winning Wordpress websites. Wrote brochures, fundraising documents and blog posts and produced videos. On behalf of the foundation, partnered with the Disneyland Resort to increase revenues for the CHOC Walk fundraiser through a mix of web, mobile and social activations, as well as traditional public relations, influencer relations, marketing initiatives, and media placements. Efforts played a key role in each year’s event surpassing fund-raising goals. Developed robust social media editorial calendars, reviewed analytics and shared reports with key stakeholders. Responsible for day-to-day maintenance of social media profiles and mobile app notifications, including copywriting, posting, managing the creation of graphics and video and responding to fans. Improved social media engagement more than 100% across all platforms.• Knott's Berry Farm: Created, wrote and implemented outreach campaigns targeting family, food, entertainment, pop culture, leisure and travel influencers for seasonal initiatives. Secured coverage in high-profile outlets to trend hashtags with 30-day reach yields between 2 and 20 million on Twitter and 5 and 34 million on Instagram. Engaged with high-profile influencers, monitored social buzz and generated reports on campaign impact using a variety of measurement tools.• Winchester Mystery House: On-site social media and website optimization training and consulting.Freelance feature writer and columnist focusing on family travel, education, healthcare and parenting for the Orange County Register, OC Family Magazine, So Cal Magazine, Disney’s Main Street Magazine and Lonely Planet Guide to So Cal. Author of the book "Babes In Disneyland"
  • Sag-Aftra Health Plan, Screen Actors Guild - Producers Pension Plan
    Senior Communications Strategist
    Sag-Aftra Health Plan, Screen Actors Guild - Producers Pension Plan Jan 2017 - Oct 2017
    Burbank, California
    Acquire and maintain a deep understanding of consumer (participant) and brand insights in order to develop and deploy strategic frameworks that steer the organization’s long- and short-term communication plans and goals. Manage special communication projects, newsletters and initiatives related to rebranding materials and communication style. Write and edit high volume of content including web copy, blog posts, correspondence, talking points and communication strategies. Write, produce and edit short-form videos on complex health care issues for use on the Plans' websites and social media. Manage freelance designers. Work with staff to improve the architecture and SEO of Drupal website. Advise staff and guide developers creating Wordpress intranet site.
  • Health Net
    Public Relations Manager
    Health Net 2001 - 2003
    Woodland Hills, Ca
    Responsibilities included ghost writing for the CEO and other executives; handling media pitches and inquiries; developing comprehensive media campaigns; and writing, editing, layout and production of member newsletters with total circulation of more than 2.5 million. Collaborated with corporate partners and the marketing team on statewide health initiatives and media campaigns.
  • City Of Hope
    Marketing And Public Relations Account Manager
    City Of Hope 2000 - 2001
    Duarte, Ca
    Working along side hospital administrators, developed image (brand) strategy for numerous hospital specialties and research divisions. Developed and implemented marketing and communications plans, as well as copy, website development, media releases and collateral materials. Managed production coordinator.
  • Caloptima
    Communications Specialist / Public Affairs Specialist
    Caloptima 1998 - 2000
    Orange, Ca
    Responsible for all of CalOptima's external communications by creating and implementing all marketing plans, strategies and budgets. Negotiated print and radio advertising. Developed and wrote radio and print advertisements, web content, press releases and collateral materials. Also wrote speeches for CalOptima’s board and CEO and managed and wrote the annual (community) report. Worked with staff to ensure messages were culturally sensitive and appropriate for low-income Latino and Vietnamese communities. Managed freelance staff and trained executives for on-camera interviews. Also handled government, press and community relations and maintained positive relationships with legislators.
  • Disneyland Resort
    Guest Communications Writer & Executive Ghost Writer
    Disneyland Resort 1997 - 1998
    Anaheim, Ca
    Managed the high flow of correspondence received by the Disneyland Resort. Worked with resort personnel to “spin” hot or troubling issues. Ghostwriter for numerous Disneyland executives.

Lisa Robertson Skills

Blogging Social Media Social Media Marketing Press Releases Public Relations Facebook Newsletters Editing Publicity Social Networking Web Content Copywriting Public Speaking Event Planning Marketing Media Relations Marketing Communications Publications Video Television Advertising Marketing Strategy Entertainment Event Management Online Advertising Copy Editing Creative Writing Writing Strategic Communications Feature Articles Nonprofits Content Development Disney Interviews Wordpress New Media Web Content Writing Journalism Content Strategy Storytelling Education Healthcare Travel Digital Media Radio Freelance Writing Nonprofit Organizations

Lisa Robertson Education Details

Frequently Asked Questions about Lisa Robertson

What company does Lisa Robertson work for?

Lisa Robertson works for Burbank Unified School District

What is Lisa Robertson's role at the current company?

Lisa Robertson's current role is Educator/ Marketing & PR Consultant and Writer Specializing in Tourism and Travel, Health care, Entertainment & Education.

What is Lisa Robertson's email address?

Lisa Robertson's email address is lr****@****ans.org

What is Lisa Robertson's direct phone number?

Lisa Robertson's direct phone number is (800) 777*****

What schools did Lisa Robertson attend?

Lisa Robertson attended California State University, Los Angeles, California State University, Long Beach, California State University-Long Beach, University Of San Diego.

What are some of Lisa Robertson's interests?

Lisa Robertson has interest in Social Services, Children, Environment, Education, Science And Technology, Health.

What skills is Lisa Robertson known for?

Lisa Robertson has skills like Blogging, Social Media, Social Media Marketing, Press Releases, Public Relations, Facebook, Newsletters, Editing, Publicity, Social Networking, Web Content, Copywriting.

Who are Lisa Robertson's colleagues?

Lisa Robertson's colleagues are Marlene Farazdaghi, Peggy Rosales, Arpine Shazarian, Gabby Sharaga, Rebecca Harris, Sam Kuglen, Bryan Hernandez.

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