Online Marketing Specialist
Current- Works cooperatively with team members, internal stakeholders and Franchisees- Professionally handles any Franchisee inquiries via phone, Zoom and email- Coaches Franchisees regarding online marketing best practices for topics including, but not limited to, recruiting, sales, reputation management, paid search and organic search/SEO- Creates proper website structure, landing pages, and content- Maintains brand standards as well as a consistent look and feel throughout all Web properties- Keeps up with current trends regarding online marketing strategies and tactics- Assists 45+ local offices with maintaining their website and coach local offices in online marketing best practices- Assists local offices in verifying their online directories- Creates online content - Writing, editing, producing, publishing, and maintaining online marketing content- Created online knowledge management tool, Resource Bank, for the online marketing team that is searchable- Conducted jobs audit for 75% of the nearly 400 websites to identify potential items holding offices back in their recruiting efforts online