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Leader with proven ability to dynamically build out, strengthen and execute sales and market strategies for world-class companies. Adaptable leader and dedicated coach who builds high-achieving teams that overperform and exceed quotas. Recognized for ability to develop a vision quickly and accurately, build out processes and enable the right tools to realize strategic approaches that result in consistent year-over-year growth.I build. Examples:* Start-up: From an idea to $100+M annual revenue in 7 years (national scope)* Turn-around: From loss/low sales to double-digit net profit/$14M annual sales in 4 years (small co.)* Transformation: From low growth to new sales culture producing $+75% by year 3 (national scope)* Transformation: From unknown brand in North America to a top competitor by year 3 (global region)* Strategic enablement: From $150k customer to $3.6M partner in 2 years (global region)20+ years sales and marketing experience: Business development, go-to-market strategy, market alignment, sales strategy, sales efficiency, sales leadership, technical sales, complex sales, services, SaaS, contract negotiation, cross-functional leader, entrepreneurial and start-up leader, organizational alignment leader, people leader, decarbonization solutions, energy control solutions, regulation-change solutions, food quality control solutions.
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Founder, ConsultantBlue Sky Consulting And Professional ServicesVentura, Ca, Us
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Chief Executive OfficerReef Refrigerant Emissions Elimination Forum Sep 2023 - PresentSan Rafael, California, UsREEF is a non-profit community of corporate sustainability leaders and industry partners using their collective expertise and buying power to accelerate action on super-polluting refrigerants, with a focus on building HVAC.
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Founder, ConsultantBlue Sky Consulting And Professional Services Jan 2023 - PresentBlue Sky maximizes addressable market opportunities for small- to medium-sized enterprises in North America. Provides assessment, planning and implementation of go-to-market strategy, turn-around strategy, sales enablement, sales and cross-functional best practices and processes, organizational optimization, and fractional sales and marketing services.
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Vp, Sales & Marketing, North America Commercial Refrigeration SolutionsCarel 2017 - 2022Brugine (Pd), Italy, ItStimulated significant growth for CAREL’s commercial refrigeration solutions in North America. Led sales, marketing, customer service, and field services teams. Cultivated business development funnel of over $100M.• Results - Year 1: 10% growth, Year 2: 20% growth, Year 3: (pandemic year) 8% growth, Year 4: 31% growth. Personally grew $150K OEM customer into $3.6M strategic partner in 2 years.• Methods - Created and institutionalized go-to-market strategy. Redefined customer relationship strategy and sales strategy. Established a sales enablement process with tools and best practices. Developed organizational awareness, and intra/inter-workgroup collaboration norms. Founded a stable team of focused and trusted A-players and a professional sales and marketing culture. Represented North America to global HQ, improving North American product quality.CAREL is a $300M global electronics company focused on decarbonizing commercial HVAC/R systems through equipment control, enterprise SaaS, and innovative semi-finished goods. -
Director Business Segment, Small Format RetailEmerson Commercial & Residential Solutions 2016 - 2017St. Louis, Mo, UsRefocused market expansion initiative for a new facility control, SaaS and monitoring solution in the US.• Results - Improved solution completeness, competitiveness, to-market pace, and execution quality. • Methods - Worked cross-functionally to re-define market segments, sweet- spot profiles, personas, requirements and perform product gap-analysis. Elevated revised priorities and resource allocation needs. Simplified and strengthened messaging to market. -
Director Of Sales, Small Format RetailEmerson Commercial & Residential Solutions 2013 - 2016St. Louis, Mo, UsDelivered 75% growth and improved profitability for facility control, turn-key installation and monitoring solutions.• Results - Grew legacy sales from $8M to $14M annually. Built a $92M new business funnel. Exceeded all annual revenue goals.• Methods - Enhanced sales strategy with dedicated hunting and revised focus. Developed high-performance sales team and culture while creating new sales efficiencies, processes and tools. Introduced a formal customer pilot program. Provided Voice-of-Customer perspective to product development teams.Emerson Electric Co. is a Fortune 500, $20B manufacturer of products and provider of engineering services. Emerson Retail Solutions provides cold chain and facility management electronics, software and services to commercial markets.
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ConsultantBusiness Development Consulting 2012 - 2013Provided value to small businesses and non-profits.• Results - Delivered organizational development plans, sales and marketing plans, and business negotiation guidance.
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Director, North American SalesElstat 2010 - 2012Hired to defend at-risk Coca-Cola business and grow customer base.• Results - Maintained 100% of Coca-Cola’s specification and spend ($10+M). Coopted a wider net of Coca-Cola headquarters stakeholders, global procurement team and major bottlers. Closed first US GSA opportunity. Secured first approval from Pepsi headquarters to sell to bottlers nationwide. Secured and completed first field trials with Dr. Pepper/Snapple Group. Elstat is a global, $23M manufacturer of smart-energy technology that controls refrigerated merchandiser operation and ensures product quality for the beverage industry. Headquartered in UK. Main global customer was Coca-Cola.
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State Marketing And Program ManagerGeorgia Solar Energy Association 2009 - 2010Atlanta, Georgia, UsPromoted change-advocacy for solar policy in the Southeast. Raised awareness of solar financial incentives, technology, economic contribution, and ROI in service of GSEA’s mission. • Results - Launched the first annual Southern Solar Summit in conjunction with established conferences in Atlanta and Savannah. Managed agenda, speaker preparedness, web presence, operations, VIP handling and volunteer staff.Georgia Solar Energy Association is a non-profit with the mission to enable mass adoption of solar energy in the Southeast through public and industry education, awareness and advocacy. -
ParentSabbatical 2007 - 2009
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Sales ManagerCorwin Press 2005 - 2007Thousand Oaks, California, UsDesigned and executed tiered territory sales plan targeting executives in districts, state agencies and reseller businesses.• Results- Tripled territory sales. Corwin Press is a privately held, $40M education publisher focused on the performance enhancement of pre-K – 12 teachers and administrators through professional development books and author/expert speaking events. -
Sales ManagerBbm&D Strategic Branding 2003 - 2005Ventura, California, UsTargeted small businesses offering brand identity development, creative design, and production services for print and digital media. • Results - Exceeded annual new and existing B2B account goals.BBM&D is a full-service, strategic branding and marketing agency. Recipient of over 250 ADDY awards. -
ParentSabbatical 2000 - 2003
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Director, AlliancesPercentbang! 1998 - 2000Strategic partner development and collaborative strategic planning in an entrepreneurial environment.• Results. Completed aligned Phase 1 roll-out plan. Attained bridge funding and buy-out offer. Folded March 2000 (DotCom crash).PercentBang! was a start-up web application development firm offering an online and printable novelty calendar as its first product. Owned patented technology. Attained bridge funding. Folded March 2000.
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Director, Product DevelopmentKinko'S World Headquarters 1996 - 1998Directed program development of an enterprise-wide remote customer ordering and payment application at post-concept phase. Managed 4 direct and 8 dotted line reports representing cross-functional HQ interests and 36 virtual reports representing all markets and levels of the field organization.• Results - Created and institutionalized a vision. Synthesized field operations, customer, and corporate needs into revised requirements. This product and program were implemented company-wide, and its evolution is still in use at FedEx Office.
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Regional ManagerGolden State Kinko'S 1992 - 1996Directed an aggressive sales and operations turnaround for a core service in a region of 16 retail business stores. Thirty-two dotted-line reports. Full P&L responsibility.• Results - Created a $14M annual revenue increase and converted loss to double-digit profit.• Awards and Appointment - Multiple national performance awards for stores and region. Dominated national “Top 10” store rankings monthly. Appointed to Western Region Advisory Board.
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New Business ManagerKinko'S Service Corporation 1988 - 1992Created a new business from an idea to generate revenue with computers and printers in retail copy centers.• Results - Added $100+M in direct annual revenue separately from associated incremental copy revenue. Created a new core service adopted in all stores. Redefined Kinko’s tagline from “The Copy Center” to “Your Home Office”.• Methods - Defined national business expectations, go-to-market strategy, and standard operations. Designed training content and programs, led trainings. Sold ideas internally to coopt 126 partners into the program through speaking events, committee participation, direct evangelism and partner-paid consulting services. Managed partnerships with Apple and IBM.Kinko's was a privately held global retail and commercial business-services company that grew from $650M to $2B in sales, and from 300 to over 1000 stores during my tenure of 11 years. Purchased by FedEx in 2004.
Lisa Murray Skills
Lisa Murray Education Details
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University Of OregonSociology -
Harvard UniversityStrategic Management Case Study Course
Frequently Asked Questions about Lisa Murray
What company does Lisa Murray work for?
Lisa Murray works for Blue Sky Consulting And Professional Services
What is Lisa Murray's role at the current company?
Lisa Murray's current role is Founder, Consultant.
What is Lisa Murray's email address?
Lisa Murray's email address is li****@****rel.com
What is Lisa Murray's direct phone number?
Lisa Murray's direct phone number is +171766*****
What schools did Lisa Murray attend?
Lisa Murray attended University Of Oregon, Harvard University.
What are some of Lisa Murray's interests?
Lisa Murray has interest in Environmental Sustainability, My Family, Scuba, Travel.
What skills is Lisa Murray known for?
Lisa Murray has skills like Business Development, Strategy, New Business Development, Management, Start Ups, Account Management, Solar Energy, Product Development, Sustainability, Leadership, Energy Conservation, Sales Management.
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