Provide Product Marketing leadership for B2B technology companies. Work cross-functionally to grow share and revenue, align go-to-market goals, and define and execute the product marketing strategy.• Research and define market needs, competitive offerings, and create customer feedback loops.• Deliver compelling, unique value propositions and convincing story-telling/messaging that resonates. • Partner with Marketing, Sales and Customer Success. Provide enablement tools and clear messaging. • Create repeatable frameworks that enable the business to collaborate, scale, and hit deadlines.• Lead, mentor and develop the Product Marketing team.

Provide Product Marketing for B2B technology companies, including market research, product marketing strategy, and GTM execution plans that synchronize cross-functional teams. Select engagements:• Created product marketing strategy and go-to-market execution plan approved by CEO of B2b SaaS platform. Included market/competitive analysis, unique value proposition, and compelling content across website, presentations, one sheets, RFPs, etc. • Developed strategic positioning for AI-driven SaaS platform owned by S&P Global. Created company’s first integrated, cross-channel, cross-departmental go-to-market execution plan, enabling an on-time and financially lucrative launch.• Collaborated with executive team of cutting-edge cybersecurity company to articulate strategic positioning and storytelling website content.

Led product marketing strategy, cross-functional go-to-market execution, and full stack marketing for $310M portfolio of B2B AI and data-driven SaaS solutions. Provided heavy Sales and Customer Success enablement. Managed $1M+ budget.• Grew portfolio revenue by $38M in 2021 and $28M in 2022 YTD, surpassing goals.• Created highly differentiated value proposition in an undifferentiated market.• Created, socialized, and drove Product Marketing Strategy and cross-functional execution plans.• Launched new creative and storytelling messaging and expanded into effective marketing channels.• Developed and mentored team.

Select engagements:• Product Marketing Strategy and go-to-Market Execution for B2B SaaS block-chain startup. Established market entry strategy and created website branding, flow, UX, and content. • Pricing, Packaging and Go-To-Market Execution for AI-based software career-planning platform: Guided and assisted co-founder on product, packaging, and pricing.

Led $240M portfolio of B2B technology-driven identity, risk, and marketing SaaS products. Led staff of 5, collaborated with cross-functional leaders and project teams of 150+, managed budget.• Launched 7 products that captured $5M in revenue in 18 months in post-breach environment. • Launched real-time identity, employment, and credit check product that removed online friction. • Established customer needs discovery framework and instilled governance to prioritize customer value. • Improved team bench strength through coaching, training, and career development plans. • Led corporate growth initiative ($30M business case) for strategic data set. Worked cross-functionally with executive/senior leadership to collaboratively move project past substantial roadblocks.

Headed U.S. Strategy and Product Marketing for B2B SaaS identity, IoT, and telematics portfolio driven by big data, AI, analytics and mobile apps. Supported Division growth of 20% YOY. Managed budget.• Defined GTM Strategy via my market research of macro/industry trends, market size, competitors, our core competencies, VOC. and alignment with corporate objectives. • Achieved cross-functional collaboration by defining and socializing strategy across matrixed teams. • Arrested competitors’ conquest of $500M in emerging mobile app market share by investigating VOC designing and leading internal competitive tests and creating improvement plan.• Expanded relationships with 2 early adopters customer feedback and collaboration loop.• Achieved inclusion in sales cycles (we were previously excluded) by re-positioning solution.

Led product marketing, innovation, and product management of $180M SaaS portfolio of B2B big data, identity verification, risk management, and marketing products. Directed 3 managers. Supported M&A.• Spearheaded strategic initiative to enter automotive vertical. Identified and nurtured relationships with target customers, gaining early and ongoing voice-of-the customer. • Identified and acquired 3 sets of data assets, expanding capabilities of platform in targeting by affinity group and geolocation. • Trained product team on initial implementation of Lean and Agile methodologies.

Drove product innovation, strategic marketing, and product marketing for $150M company. Portfolio included data-driven risk, identity verification, and marketing solutions for insurers. Identified new opportunities, led the business review process, created strategic marketing plans, and launched new products. Recruited and mentored 2 product managers.• Created strategy based on market research and my case studies of top insurers. • Accelerated concept to standardize certain data sets that reduce automotive insurers' risk.

Formed consulting company focused on product marketing and innovation to help businesses remain competitive in a demanding market. Sample engagements:BlueCava (acquired by Qualia). Helped position startup for acquisition (first company that enabled cross-device digital targeting.) • In four months implemented Product Management discipline, trained product team in Agile methodology, created initial product road map, re-positioned products, launched first two releases and wrote all new website content. Company was then well positioned and was acquired. • Datalogix (acquired by Oracle) Provided consulting for automotive marketing and campaign measurement project.• Tier 1 Automotive Manufacturer (nondisclosure agreement) Provided consulting and services for digital marketing for new model launches.

Developed product vision and growth strategy for portfolio of data and analytics-driven risk management, digital marketing, customer management, and market intelligence solutions. Interacted daily at the senior executive level. Collaborated with strategic clients and developed critical industry relationships to bring products to market. Liaised with sales and provided field marketing. Worked across business units to develop a shared vision, collaborate on key products, lend expertise and leverage the breadth of Experian data in products. Created highly successful business plans, market analyses, competitive analyses, value propositions, monetization strategies, go-to-market plans, marketing plans, marketing tactical plans, new product launches, road maps, product packaging, positioning, and pricing. Served concurrently as interim Director of Pricing.• Three-time winner of prestigious Experian Corporate Innovation Award, given for high-impact products.• Drove 112% portfolio growth over 4.5 years while industry declined 42%.• Launched suite of 46+ in-market predictive models and digital audiences that remain market leaders to this day. • Launched highly profitable Software as a Service market intelligence product showing loyalty behavior of consumers returning to market. Achieved profitability in first month. • Entered new market and successfully launched recall product against entrenched monopoly provider. • Represented business unit on the innovation council, which grew to be the Experian Innovation Lab.

Led product marketing and full life cycle of enterprise Software as a Service and data integration products for large initiatives. Created annual marketing plan. Routinely presented concepts, business cases and pricing to Senior Executive Committee. Maintained liaison with Customer Advisory Committee and other key clients to ensure deep understanding of customer needs and translate them internally. Formally mentored other product managers. Served concurrently as Product Manager. Responsible for revenue growth target.• Led largest-ever manufacturer project, driving $37M over 3 years. Directed cross-functional, multi-company partnership team (Toyota, Lexus, Prime Objective). Additionally, the innovative, centralized deployment model we created became the company standard.• Launched direct marketing sales channel that achieved $1.3M incremental revenue per product. Led cross functional team that created necessary infrastructure. • Headed cross-functional team that launched bundled packaging and introduced automated digital contracting, compressing the sales cycle from 8 to 2 months and increasing product penetration from 65% to 85%.• Received Product Manager of the Year Award.