Lisa Musich Email & Phone Number

Alpharetta, GA, US

Atlanta, Georgia, US

• Provide Product Marketing leadership for B2B technology companies. Work cross-functionally to grow share and revenue, align go-to-market goals, and define and execute the product marketing strategy.
• Research and define market needs, competitive offerings, and create customer feedback loops.
• Deliver compelling, unique value propositions and convincing story-telling/messaging that resonates.
• Partner with Marketing, Sales and Customer Success. Provide enablement tools and clear messaging.
• Create repeatable frameworks that enable the business to collaborate, scale, and hit deadlines.
• Lead, mentor and develop the Product Marketing team.

• Provide Product Marketing for B2B technology companies, including market research, product marketing strategy, and GTM execution plans that synchronize cross-functional teams. Select engagements:
• Created product marketing strategy and go-to-market execution plan approved by CEO of B2b SaaS platform. Included market/competitive analysis, unique value proposition, and compelling content across website.
• Developed strategic positioning for AI-driven SaaS platform owned by S&P Global. Created company’s first integrated, cross-channel, cross-departmental go-to-market execution plan, enabling an on-time and financially.
• Collaborated with executive team of cutting-edge cybersecurity company to articulate strategic positioning and storytelling website content.

Atlanta, Georgia, US

Atlanta, GA, US

• Led product marketing strategy, cross-functional go-to-market execution, and full stack marketing for $310M portfolio of B2B AI and data-driven SaaS solutions. Provided heavy Sales and Customer Success enablement..
• Grew portfolio revenue by $38M in 2021 and $28M in 2022 YTD, surpassing goals.
• Created highly differentiated value proposition in an undifferentiated market.
• Created, socialized, and drove Product Marketing Strategy and cross-functional execution plans.
• Launched new creative and storytelling messaging and expanded into effective marketing channels.
• Developed and mentored team.

• Select engagements:
• Product Marketing Strategy and go-to-Market Execution for B2B SaaS block-chain startup. Established market entry strategy and created website branding, flow, UX, and content.
• Pricing, Packaging and Go-To-Market Execution for AI-based software career-planning platform: Guided and assisted co-founder on product, packaging, and pricing.

Atlanta, GA, US

• Led $240M portfolio of B2B technology-driven identity, risk, and marketing SaaS products. Led staff of 5, collaborated with cross-functional leaders and project teams of 150+, managed budget.
• Launched 7 products that captured $5M in revenue in 18 months in post-breach environment.
• Launched real-time identity, employment, and credit check product that removed online friction.
• Established customer needs discovery framework and instilled governance to prioritize customer value.
• Improved team bench strength through coaching, training, and career development plans.
• Led corporate growth initiative ($30M business case) for strategic data set. Worked cross-functionally with executive/senior leadership to collaboratively move project past substantial roadblocks.

Alpharetta, GA, US

• Headed U.S. Strategy and Product Marketing for B2B SaaS identity, IoT, and telematics portfolio driven by big data, AI, analytics and mobile apps. Supported Division growth of 20% YOY. Managed budget.
• Defined GTM Strategy via my market research of macro/industry trends, market size, competitors, our core competencies, VOC. and alignment with corporate objectives.
• Achieved cross-functional collaboration by defining and socializing strategy across matrixed teams.
• Arrested competitors’ conquest of $500M in emerging mobile app market share by investigating VOC designing and leading internal competitive tests and creating improvement plan.
• Expanded relationships with 2 early adopters customer feedback and collaboration loop.
• Achieved inclusion in sales cycles (we were previously excluded) by re-positioning solution.

Minneapolis, Minnesota, US

• Led product marketing, innovation, and product management of $180M SaaS portfolio of B2B big data, identity verification, risk management, and marketing products. Directed 3 managers. Supported M&A.
• Spearheaded strategic initiative to enter automotive vertical. Identified and nurtured relationships with target customers, gaining early and ongoing voice-of-the customer.
• Identified and acquired 3 sets of data assets, expanding capabilities of platform in targeting by affinity group and geolocation.
• Trained product team on initial implementation of Lean and Agile methodologies.

San Diego, California, US

• Drove product innovation, strategic marketing, and product marketing for $150M company. Portfolio included data-driven risk, identity verification, and marketing solutions for insurers. Identified new opportunities.
• Created strategy based on market research and my case studies of top insurers.
• Accelerated concept to standardize certain data sets that reduce automotive insurers' risk.

• Formed consulting company focused on product marketing and innovation to help businesses remain competitive in a demanding market. Sample engagements:BlueCava (acquired by Qualia). Helped position startup for.
• In four months implemented Product Management discipline, trained product team in Agile methodology, created initial product road map, re-positioned products, launched first two releases and wrote all new website.
• Datalogix (acquired by Oracle) Provided consulting for automotive marketing and campaign measurement project.
• Tier 1 Automotive Manufacturer (nondisclosure agreement) Provided consulting and services for digital marketing for new model launches.

Costa Mesa, CA, US

• Developed product vision and growth strategy for portfolio of data and analytics-driven risk management, digital marketing, customer management, and market intelligence solutions. Interacted daily at the senior.
• Three-time winner of prestigious Experian Corporate Innovation Award, given for high-impact products.
• Drove 112% portfolio growth over 4.5 years while industry declined 42%.
• Launched suite of 46+ in-market predictive models and digital audiences that remain market leaders to this day.
• Launched highly profitable Software as a Service market intelligence product showing loyalty behavior of consumers returning to market. Achieved profitability in first month.
• Entered new market and successfully launched recall product against entrenched monopoly provider.

Austin, Texas, US

• Led product marketing and full life cycle of enterprise Software as a Service and data integration products for large initiatives. Created annual marketing plan. Routinely presented concepts, business cases and pricing.
• Led largest-ever manufacturer project, driving $37M over 3 years. Directed cross-functional, multi-company partnership team (Toyota, Lexus, Prime Objective). Additionally, the innovative, centralized deployment model.
• Launched direct marketing sales channel that achieved $1.3M incremental revenue per product. Led cross functional team that created necessary infrastructure.
• Headed cross-functional team that launched bundled packaging and introduced automated digital contracting, compressing the sales cycle from 8 to 2 months and increasing product penetration from 65% to 85%.
• Received Product Manager of the Year Award.

Bachelor'S Degree

Master Of Business Administration - Mba, Marketing

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