Lisa Wells Email & Phone Number

Trained through an NBC-HWC-accredited program, specializing in guiding individuals toward healthier lifestyles and improved emotional well-being. Completed comprehensive coursework in behavior change theories, motivational interviewing, goal-setting strategies, and wellness planning to empower clients in achieving their personal health goals. Proficient in conducting one-on-one coaching sessions, creating personalized action plans, and supporting clients through sustainable lifestyle changes. Skilled in fostering client accountability and providing evidence-based strategies for addressing challenges such as stress management, nutrition, exercise, and habit formation. Focused on delivering empathetic, client-centered care to enhance overall well-being and quality of life.

NATURALLY ABLE assists consumer healthcare providers with artificial intelligence implementation for marketing workflow improvement, along with providing strategic marketing guidance, program management, and marketing campaign execution to help people who have chronic conditions lead more active and healthy lives. We want to N-ABLE others who are discovering healthy lifestyles, regardless of ability or disability, and we support organizations that share our vision.Projects have included:-- medical education content development and market research studies for medical device manufacturers to guide strategic engagement and funding for consumer-focused community groups.-- establishing healthcare provider relationships with patient groups, non-profits, and key influencers within the disability community. -- strategic advisement for healthcare reform legislation and patient advocacy campaigns, including RaiseMyView.com for complex rehab reimbursement and BetterCaths.com for removing known carcinogens from invasive medical supplies.-- Co-authored Iowa HF 387 bill, the Better Caths for Iowa Act, with State Rep. Josh Turek (D)--Supported Abbott Diagnostics Consumer Marketing during COVID-19 response effort for BinaxNow product launch.--Serving as an artificial intelligence writer, training generative artificial intelligence, natural language processing, and chatbot models to become better response creators for broad-based consumer use and support. This involves assessing whether a piece of text produced by an AI model is factually accurate or not, or ranking a series of responses that were produced by an AI model, to help improve the tool's ability to generate factual, helpful replies.

Ensuring the Cure Medical brand strategy was translated into promotional execution, I established the marketing department and led the short & long-term strategic marketing responsibility for the business. My team of 20+ talented creatives and disability experts worked closely with Sales and Executive Leadership, and across the organization in support of brand growth and customer acquisition. Key focus areas were: Brand Strategy/Planning, Media + Community Relations, Digital Marketing, Referral & Dealer Relationships/Programs and Direct to Consumer Marketing. Cure Medical was acquired by Convatec in March 2021.Founded by quadriplegic Bob Yant, Cure Medical is a medical device manufacturer that develops, manufactures, and markets intermittent catheters and closed catheter systems worldwide. Cure Medical catheters are not made with known carcinogens DEHP/DINP or BPA.

Lisa Wells created Get Social, a healthcare marketing consultancy, for one simple reason: to help care providers better communicate with patients and their families. A relationship doesn’t begin or end with an in-person visit. Communication shouldn’t either.The trouble is, most care providers are busy throughout the day taking care of people walking in the doors [or calling on the phone], with little time left for anything else. If this happens to you, it’s time to Get Social!Clients included:- Abilities Expo- American Association for Homecare- Albert Medical Devices (Melio)- At Home Medical- BARD Medical- Bauerfeind- Courtesy Care Supplies- Edgepark/Uromed, a Cardinal Health Company- Graham-Field (GF Health Products)- IMCO Home Care- iPush Foundation - Variety Children's Charities

Founded online community for wheelchair users after being approached by several non-profits about the need for such a resource. Hollister Incorporated and Cure Medical provided the initial start-up funding to help create this social community. I sold Wheel:Life to Comfort Medical in April 2016. Wheel:Life and Comfort Medical were acquired by Coloplast in December 2016, with the deal expected to close in 1Q 2017.Media partners included: Abilities Expo, Mobility Management magazine, SPORTS’ N SPOKES magazine/PVA publications. Through a staff of four writers & editors, Wheel:Life offered a variety of free resources. In my time managing Wheel:Life, it was profitable and gained:-- 27,000+ monthly newsletter subscribers including clinicians, non-profits, caregivers, and wheelchair users-- 32,000+ social media followers-- 100,000+ annual website visitors/readers from 108 countries -- 9,000+ self-identified wheelchair users who opted into the membership database

Suwanee, Ga, Us

Led all marketing efforts for one of the nation’s leading urological supply companies, including strategic planning, upstream and downstream demand generation, manufacturer co-op programs, social media, media placement, and consumer-focused campaigns for new business and retention. Managed a staff of two.-- Developed social media community, LASCI, to serve patient population with spinal cord injuries. LASCI has become largest online community of its kind, worldwide, in less than 4 years and today has more than 45,000 followers.-- Generated more than 40 magazine articles and several television interviews for the company through public relations efforts to help position the organization for acquisition.-- Increased website sales by 364% due to online marketing efforts.-- Doubled the amount of co-op marketing revenue received by strategic manufacturing partners including Hollister Incorporated, Coloplast, Cure Medical and First Quality.-- Launched patient-focused marketing campaign in more than 1000 urology offices nationwide through a partnership with PatientPoint.-- Helped innovate and implement mobile messaging platform for customer retention that successfully raised monthly reorders by 20% and achieved a 2-headcount reduction in customer service team due to automated workflow efficiency.

Winterthur, Ch

Oversaw marketing communication programs, public relations and internet strategy for North America. Prior to marketing program management, I was responsible for the revenue growth and profitability of a $20 million product family of OTC Class II medical device products and related accessories distributed in the US and Canada for the treatment of venous disease, driving strategic planning down to tactical activities for the entire lifecycle of consumer products.-- Designed new product and market launch plan that positioned our business as the first medical compression provider in the athletic recovery space.-- Secured more than 50 media coverage events in magazines, newspapers, online and on television in less than one year, and created social marketing programs [Wordpress, Facebook, etc] targeting physicians and consumers.-- Developed compression industry’s first continuing education program with medical, product and sales knowledge for medical professionals and retailers in the US & Canada.-- Formed a strategic partnership with the largest tradeshow event within our industry, Medtrade, to deliver ongoing continuing education to show attendees with our fitter training programs.-- Negotiated exclusivity within a national physician office marketing channel, Healthy Advice Network, to drive medical professional and consumer brand awareness.-- Led workshops throughout Europe teaching marketing teams in 8 SIGVARIS country groups how to successfully develop online marketing and media relations campaigns.-- Winner of SIGVARIS International Marketing Award for best marketing campaign worldwide in 2008 – Life for Legs Consumer Education DVD