Lisa N. Burnam Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Work with CAP Action’s leadership and policy teams to advance advocacy goals through the development of innovative visual content. Provides direction and support to a stellar team of designers.

Washington D.C. Metro Area

Planned and executed social media campaigns as an integral member of a team of nine in a deadline-driven environment. Pitched design concepts to senior campaign leads. Coordinated with leadership, key stakeholders, and agency executives such as GMMB, iOne Solution, and Blue State Digital ensuring an aligned campaign strategy with consistent messaging. Developed executive-level presentation decks and coordinates with key staff to develop presentation content. Established healthy and productive relationships working cross-functionally with senior leadership, senior staff, and agency executives to build innovative and strategic social media campaigns.

Washington D.C.

Collaborated with AARP DC Volunteer State President, Ward Liaisons, and volunteers to produce regular content for the blog and newsletter. Established strong relationship with Senior Zone Radio Host, Shawn Perry, by partnering to create a monthly segment informing listeners in the DC metro area of issues affecting the 50+. Developed a social media training workshop for 50+ small business owners. Collaborated with the largest African American newspaper in the DC area, the Washington Informer to publish Voter Guides for the statewide campaign. Drafted social copy, pulled weekly metrics reports, and scheduled channel posts. Planned and executed targeted social marketing campaigns using a fixed monthly budget.

Washington D.C. Metro Area

Conducted story collection from members and board leadership for use in the weekly digital newsletter which aided in subscribership growth from 450+ to 2.5K+ in one year. Promoted innovative program model for digital memberships that offered exclusive online programming driven by user interests and member behavior data. Identified and fostered strategic member alignments to augment membership value; leveraged services of member-businesses to enrich community program offerings. Worked cross-functionally with Social Capital Markets business development team and local leadership to identify programs, partner offerings, and develop marketing strategies targeting membership. Assisted innovation of a work-trade program by developing a candidate vetting process and training regimen for potential value-adding, non-paying members.

Washington D.C. Metro Area

Began in 2010 as a member active in the public education campaign, then later transitioned into the grassroots media campaign to receive technical training in storytelling, video and audio editing. In 2013 I was elected to the Board of EMPOWER DC where I became the chair of sustainability working group.

Washington D.C. Metro Area

Washington D.C. Metro Area

Managed multiple websites including rebrand and launch of MacArthur Foundation’s juvenile justice online initiative: Models For Change (MFC). Inspected and approved web content for accuracy. Managed vendors to ensure timely content migration and updates. Provided technical assistance and conducted trainings to MFC Intranet users. Prepared and presented quarterly and on-demand analytics reports for leadership and grant officers. Designed digital assets for donor engagement and the research dept.

Managed Next Leaders Internship Program (NLIP) serving up to 30 students annually. Transitioned application process from paper to digital. Turned NLIP into a profit generating program by redeveloping internship goals, developing workshops and data capturing system. Partnered with area student centers for candidate referrals. Planned program calendar, workshop content and recruited issue experts to lead discussions. Developed copy and coordinated with events team to promote sessions across communication channels. Designed reports, quarterly fundraising and signature fundraising event collateral.

Bachelor Of Arts - Ba, Graphic Communications, 4.0

Activities and Societies: Alpha Sigma Lambda Honor SocietyGraduated Summa Cum Laude

African-American/Black Studies