In business, I'd like to think that branding is fire and communications & marketing gasoline. I have learned over my 4 years of experience of creating memories through content, building a community of 3000+ followers in 2 years, and engaging analytics to consistently produce that these two cannot exist without each other. Hi, I’m Lisa, my professional journey has had me working in different roles such as social media manager, digital marketer, community manager, content creator, and more recently media and communications associate as I build a sustainable career along the path of my passions, Communications & Marketing.Starting with an interest, I learned the good, the bad, and the ugly of social media, especially Instagram by myself, and my intentional career pivot to digital marketing and communications started when I got my first job from one of my followers who loved the work I did on my page and wanted to recreate it on theirs. Over the years, I have garnered an incredible amount of achievements working with top brands in the lifestyle & hospitality brands such as Lighthouse Beach in Lagos, where my expertise played in developing a data-driven content plan, leveraging audience insights to increase page interaction by 6.4% through captivating captions and storytelling, a sustained 5.1% growth in the brand's social media following, adding over 1,200 new followers within a few weeks. My professional expertise has its touch point in content creation, strategy, branding & communications, community building, storytelling, social media management, analytics, email marketing, press releases, ads, pay-per-click and content marketing.With my keen interest in lifestyle, skincare, luxury, and wellness brands, I thrive excellently in the industry, maximizing my branding knowledge with research and content creation to create contents that resonate with the target audience ensuring the delivery of the core message in every photo, design and letter of the content and as I now hold a media associate role in one of the top brands in the industry, Shop RAENNA where I'm responsible and passionate about creating brand-centered content, growing the online community of the brand amidst working with founder to create press releases and more.When I'm not consuming lifestyle content and creating phenomenal ones for my audience or workplace, I'm reading self-help books or fiction.Connect with me or make inquiries via DM or lisandanire@gmail.com.Looking forward to learning and sharing here.