Lisa Gathoni Ndegwa Email & Phone Number

Nairobi County, Kenya

In addition to being a market research consultant, I hold responsibility for market research, business development, client service and operations at the company at Dynamic Data Systems Limited (DDS). DDS is a local software development firm that provides the critical services of real time data collection, analysis and reporting through our in-house mobile and web application tool known as Retail Field Metrics (RFM). • Manages a daily user base of up to 2,000 field staff countrywide to ensure right outlet focus, quality of market activity execution and collection of key retail metrics data.• Oversees database set up and translation of customer information needs into system deliverables for 40+ reputable client companies including P&G, Cadbury, EABL, Cussons, Suntory, Kenchic, Phillips, Colgate and Multichoice in Eastern Africa.• Ensures that 100+ customized reports generated monthly contain key retail metrics’ information and generate meaningful insights for business direction and competitiveness.• Implementing data collection and analysis for client specific marketing problems and generating high quality reports to inform decision making and planning.• Actively contributed to client success by generating information for target based performance tracking at retail, improve business processes, optimize pricing, maximize employee output, manage assets for greater efficiency and successfully manage brand launches.• Worked with programming team to develop a number of additional features such as document and photo upload, barcode scanning, asset management and audio recording in recent years as we remain committed to delivering beyond expectation.• Monitors quality of data collection and analysis of key retail metrics such as availability, share of shelf, price compliance, stock count, competitor activity and customer feedback to generate high quality insights on a regular basis.

Nairobi, Kenya

• Generated high quality project outputs that guided client decision making and strategic planning process resulting in business competitiveness and growth.• Commissioned by research agencies such as Ipsos, Kantar (previously TNS) and Millward Brown.• Involved in multi sectoral projects employing qualitative and quantitative research techniques.• Managed all components of the research process with particular focus on project design, data analysis and report writing • Conducted projects for a number of reputable client companies such as BAT, CFC Stanbic, Safaricom, EABL, GSK, Coca-Cola, BBC, Lóreal, Clorox, Pwani Oil, GACC.Experienced in a wide range of research study types such as:• Market Feasibility & Performance Tracking • Usage & Attitude Studies• Consumer Segmentation & Portfolio Mapping • Brand Launch & New Product Development Research • Consumer Product Testing• Pricing Research• Communication & Advertising Research• Corporate Reputation Research • Customer Satisfaction surveys • Shopper Research • Retail Audit & Distribution checks• Human Resource Employee surveys• Social Research

Nairobi, Kenya

• Managing a solar home products company that distributed lamps to rural low income households• Sourcing and coordinating affordable funding from microfinance institutions to provide loans for customers• Working with women groups countrywide to educate on benefits of solar lamps and linking them to institutions for financing• Building relationships with critical stakeholders such as government agencies and nonprofit organizations such as the World Bank• Sourcing of affordable solar lamps that met approved quality standards and provided critical features such as phone charging

Nairobi, Kenya

• Developing and managing implementation of an appropriate account plan for Coca-Cola that enables alignment between Nielsen focus and client’s business strategy• Ensuring superior understanding of the Client’s business in order to provide relevant and focused actionable recommendations• Maintaining alignment between Account team performance objectives and global agreement with Coca-Cola • Provision of competitor analysis across product segments with recommendations to enable achievement of sustainable competitive edge• Active participation in client market strategy workshops and delivery of all client reports and presentations within agreed timelines and budget • Regularly monitoring and tracking client service performance across client approved performance indicators • Contributing to business process improvement so as to ensure high efficiency and overall data integrity• Ensuring high quality of client service driven through consistently effective communication and responsiveness • Regular review of quality of client deliverables to ensure continuous improvement with respect to value generated to Coca-Cola • Development of Account Team through focused programs and on the job training as well as ensuring recognition and reward based on meritocracy

Nairobi, Kenya

• Actively contributing to the strategic planning and decision making process based on timely, accurate and reliable information on market dynamics & consumer needs• Controlling Annual Area Research Budget of approx. USD 4.0 Million • Developing the Area Annual Research plan tailored to meet local requirements while ensuring alignment with the global business focus• Objective regular analysis and reporting on defined company performance indicators such as market share, product quality, brand mix and growth• Integrating data from various sources such as macro-economic indicators, industry trends, distribution data, consumer feedback and actual market research findings to identify potential business opportunities• Contributing to brand planning process and brand performance reviews with a view to generating critical information for future direction• Ensuring optimization of research spend by ensuring overall plan and specific methodologies focus on key business priorities and result in the generation of clear actionable recommendations • Overseeing the research team to design, manage and implement simultaneous research projects across the Area’s diverse markets• Evaluating effectiveness of marketing activities by tracking agreed performance indicators in alignment with brand positioning and consumer segmentation• Issuing reports/ conducting presentations based on research findings in order to enhance the research appreciation across the Area• Providing guidelines for portfolio optimization based on information from product, pricing and segmentation research• Managing & ensuring excellent partnership relationships with research agencies through contracts, agreed performance standards and an annual appraisal system• Ensuring accurate proficiency in BAT consumer and trade research databases and training in usage of the same

Nairobi, Kenya

SAME RESPONSIBILITIES AS ABOVE ROLE WITH ONLY DIFFERENCE BEING CHANGE IN BAT AREA DEFINITION

Nairobi, Kenya

SAME RESPONSIBILITIES AS ABOVE ROLE WITH ONLY DIFFERENCE BEING CHANGE IN BAT AREA DEFINITION

Nairobi, Kenya

SAME RESPONSIBILITIES AS ABOVE ROLE WITH ONLY DIFFERENCE BEING CHANGE IN BAT AREA DEFINITION

Nairobi, Kenya

Nairobi, Kenya

• Evaluating and maintaining high levels of customer satisfaction• Liaising with operations to achieve customers desired results • Understanding competitor services and constantly working to achieve the leadership position in the industry• Establishing customer needs & ranking their importance • Updating and advising clients on their consignments and documents• Liaising with shipping agents on client information • Monitoring clearance times to supersede client expectations• Ensuring excellent customer care (customer complaints logging/high customer satisfaction levels)• Prioritising client services priorities to effectively monitoring changes in customers' needs, attitudes and perceptions• Ensuring a high level of client relationship management (customer visits)

Nairobi, Kenya

• Designing client research surveys to address client marketing issues and assisting them in identification of consumers needs• Ensuring access to accurate, timely and current market information• Ensuring adequate allocation and managing of project resources• Designing questionnaires and discussion guides as per survey objectives for quantitative and qualitative projects• Supervising quantitative studies fieldwork to ensure that accurate and relevant information is gathered in time• Conducting in-depth interviews and moderating focus group discussions• Analysing and interpreting data, overseeing timely data processing and field staff Preparing reports of findings using charts and tables• Preparing final reports with action plans• Preparing final reports with action plans• Ascertaining the unique selling proposition for each clients' product • Advising clients on competitive advantages in their respective industry• Designing appropriate research methodology to ensure successful launch of new products• Monitoring and testing advertising campaigns to ensure that the target consumers are reached with the right message on appropriate media• Conducting customer satisfaction surveys to assist in gauging the performance of clients' business in relation to key competition

Nairobi, Kenya

Nairobi, Kenya

Master Of Arts - Ma, Project Management

Bachelor Of Arts - Ba, Business/Managerial Economics, Upper Second Class Honors