CRM ∙ Digital Marketing ∙ eCommerce & Website Development ∙ SEM Marketing ∙ Loyalty Marketing & Customer Segmentation ∙ Strategy & Brand Campaign ∙ Media, Advertising & Promotions ∙ Social Media ∙ Performance Marketing ∙ Brand Development ∙ Profit & Loss ∙ Digital Partnerships ∙ Content Marketing ∙ UX studies and testing ∙ Marketing Consulting ∙ Programmatic MediaMarketing executive with B2C/ B2B background impacting growth and profitability. Leading global marketing efforts driving growth and change through expertise in acquisition, analytics and retention. 20+ years experience launching integrated digital marketing practices and solutions and brand campaigns.Proven track record as a growth hacker and lead demand generator. Key interface among technology, operations, field marketing and leadership, responsible for vision and implementation of multi-million$ digital programs generating increased revenue.Executive Management - Innovative and insightful leader with a commitment to service excellence, a passion for continuous improvement, and extensive experience in digital, creative, branding & identity, marketing, advertising, creative operations, and project management. Digital and Social Media Marketing – Depth in understanding web site development, mobile, digital advertising to drive revenue and growth.Demand Generation - Direct marketing campaigns to drive engagement and brand awareness. Search engine marketing, social campaigns, and display advertising drove revenue growth and optimized marketing spendMarketing Metrics - Processes and data infrastructure to achieve best-in-class results Revenue Growth – Integrated multi-touch lead generation programs resulting in increased share of wallet and new customer acquisition