Led initial brand planning to establish baseline awareness through market research and multi-channel initiatives for visibility. Drove thought leadership through strategic content management across blog and social channels to engage key target audiences.Accomplishments*Built, launched, analyzed, and delivered the 2022 - 2023 brand recall survey.*Led initial strategy and process for product naming and trademarks in collaboration with Legal.*Managed global campaigns: Digital Transformation, Mercedes AMG Petronas Formula 1, SF Giants.*Drove content planning across the team for high-impact synchronized blog and social execution.*Increased organic social impressions double digits YoY and tripled followers monthly.*Participated in an AI marketing platform pilot, crafting a recap and strategic recommendations.

Architected Pure's content marketing and SEO strategy from the ground up, establishing the Knowledge Hub and implementing data-driven frameworks for development and distribution. Engineered brand operations systems, streamlining asset workflows and approval processes while spearheading a comprehensive web (information architecture) and blog redesign. Accomplishments:*Scaled the team 5X, adding writers, researchers, and search specialists.*Led web refresh and information architecture update (2020)*Launched blog thought leadership featuring key executives. *Developed cutting-edge content to improve SEO and keyword rankings.*Achieved consecutive year-over-year double-digit growth for the Knowledge Hub and Blog.

Created the SEO strategy for a seamless rebrand and migration of 6M URLs, ensuring no traffic loss or disruption, while prioritizing and executing key organic search initiatives with precision. Developed the content strategy and launched the Hiring HQ microsite, significantly boosting brand presence and share of voice, and successfully pivoting the team from consumer-focused to B2B content targeting the Enterprise audience.Built and grew a global hybrid team to scale key asset production, creating a robust content distribution supply chain with integrated marketing for promotion and syndication. Additionally, served as Managing Editor of Upwork Connect, a print magazine for enterprise clients.Achievements:*Produced “The Human Approach to Artificial Intelligence” ebook (2020).*Created Upwork Connect, a digital and print magazine.*Co-authored The Content Marketer's Surefire Strategy for Success. *Launched Hiring Headquarters resulting in an incremental 5M annual visits.

Developed the SEO strategy and execution for a high-profile upscale consumer goods company. Launched long-form content hub designed to attract unpaid site visitors.Highlights*Initiated the SEO plan—and tools—to drive a 28% increase in natural search visitors.*Introduced the “Home Décor Resource Center” featuring unique content about decorating and a historical view of furniture.•Developed the influencer program to engage bloggers and increase inbound links.•Built the interface for creating search-friendly content with an eye to quality and scale.

*Developed unified programs to generate enthusiasm—and traffic—to daily events.*Orchestrated campaign execution with NY/LA/SF merchandising, marketing, and creative.*Created marketing channels (email, onsite) for cross-functional planning and execution.*Recruited the marketing operations team including an email developer, producer, project manager, and front-end developer.

• Drove marketing planning and resourcing to deliver a 33% increase in capacity - copy, creative, onsite and email execution - using existing headcount. • Original inventor of the patented marketing allocation system/tool. The tool allows for input of all programs and projects for easier, cross-functional planning and execution.• Managed a team of 4 Marketing Managers plus a project lead.* Trivia content creator (prizes from Disney!) and Community Manager to spur engagement

• Co-founded Yummly.com, a semantics-based food finder.• Conducted user research to help define profiles and guide future product strategy.• Managed the blog and social media including photography, content, and publishing.• Secured placements (3) on highly coveted website to spike traffic 110% vs prior period.