Due North - Where businesses come to grow. We help small businesses plan, navigate and scale new heights by providing expertise and solutions in digital marketing, customer strategy, sales and management analytics. Working across a diverse range of client portfolios:- Digital marketing: web experience and development, search SEO and adwords, email, social, content- Customer strategy: market research, target market analysis, customer personas and journeys, marketing and sales strategy- Sales: sales process and methodologies, sales systems, software (CRM’s and POS), Sales resources and scripting- Management: analytics, optimisation, analysis and insights, resources, general management

As Marketing Consultant to one of the leading business coaching firms in Australia, this role leads the development of the Marketing and Communications strategies, including execution and testing, to increase brand awareness, industry knowledge and lead generation activity. The core priority behind the design, strategy, testing, analysis and execution of growth marketing campaigns, is to exponentially grow the channel of potential Action Victoria clients. Key responsibilities of this role include:- Developing Marketing and Communications strategy- Engaging with internal and external stakeholders to bring strategies to life- Managing the brand to be a consistent and cohesive channel- Operate SEO campaigns- Analysing test data to calculate expected ROI on marketing campaigns- Managing and executing on EDM campaigns- Managing and executing on content- Managing social media- Analysing website conversions, and testing strategies to improve- Developing key messaging, and delivering on that message to clients and referral partners

With the team at Marketing Eye, Lisa provides small and medium retailers with a complete outsourced marketing team, capable of making a difference and growing their business.Experienced in all facets of the marketing mix, the Marketing Eye model ensures that companies have an outsourced marketing manager, backed by a team of creatives, branding, social media, lead generation, advertising, web and public relations experts - all talking your language.Retail client services include :Marketing Audit & SWOT AnalysisMarketing StrategyMedia BuyingDirect Marketing CampaignsWebsite DevelopmentSearch Engine OptimisationContent CreationGraphic DesignAdvertisingSocial Media Brand DevelopmentPublic RelationsCopy writingEvent Management

Lisa O'Keeffe provides comprehensive communications strategy for businesses needing advice on how to best promote their product and brand, and works closely with clients to both maximise current marketing efforts and devise new and innovative marketing strategy to create brand awareness.Lisa specialises in Communications Strategy, Marketing management and implementation, incorporating the following comprehensive service offer.• Communications Strategy & Media Buying• Marketing Management & Implementation• Content creation • Digital• Social Media• Public Relations & Event Management• Advertising CollateralAdvice and guidance is provided for both offline and online marketing, ensuring all channels of communication are utilised to improve clients’ business performance.

Scorch Marketing & Communications specialises in Marketing and Communication for SME's including strategy and implementation.

Managing at team of 6 people internally and responsible for outcomes from a team of 6 at the partner agency, Lisa was responsible for the advertising program across the states of WA / SA / NT.