Lisa Oldham Email & Phone Number

Lead and improve the marketing department for a successful technology startup, from building external and internal teams/agencies, identifying and implementing tech stack, and elevating our overall capabilities in B2B and B2C channels. Develop and execute all marketing strategies that shape the companies public perception and market penetration.Part of a dynamic team working with ground-breaking technology, contributing to the evolution of marketing strategies and value creation in all channels.Work closely with all brands to create and prioritize roadmaps for growth, and which marketing tools will be implemented to support each. Define the features and benefits of our technology and technology solutions and communicate appropriately through each sales channel and channel partners. Manage all outside agencies and vendors. Creation and direction on all marketing materials, digital content and campaigns, product launches, and branding.Tracking and adjusting digital/paid media and analytics oversight.Legal compliance and product compliance documentation and contractual language.

Branding agency serving up go-to-market strategy, brand development, digital media, social content, creative, and activations for diverse portfolio of clients (Apparel, Home Goods, Food, Wine, Hospitality, Tech). Delivery of these strategies through marketing, public relations, social media, digital strategy, content creation, events, advertising, and whatever means necessary (and within budget). Directed strategy and development for in-house and contracted branding, marketing, and public relations initiatives and programs for forward-thinking startups. Inspire and manage in-house and freelance creatives to deliver multi-channel execution and facilitate brand awareness through enhancing and aligning all branding/marketing/advertising activities, deepening clients’ thought leadership, curating optimized brand mix over customer lifecycles, and innovating experiential online and offline touch points designed to generate coverage by national media outlets. Clients include: French Pastry School, Scott + Cooner Showrooms (Furniture), Dude, Sweet Chocolate, Chef Stephan Pyles, Porada Furniture, W Hotels, Gatehouse Capital. exhaleSpa, Fish City Grill, Kinson Imports, Texas Board of Architectural Examiners, Dallas Office of Arts & Culture, Aspen Food & Wine Classic, Breckenridge Distillery,

• Collaborated with aviation, aerospace, and technology clients to develop brand narratives and actionable strategies, resulting in increased ROI and client satisfaction.• Conducted market research and analysis to identify client footprints and innovative marketing opportunities.• Supported agency principals in business development efforts and client relationship management.

Dallas, Texas, Us

• Executed strategic public relations programs supporting corporate, brand, and merchant initiatives at Neiman Marcus Group.• Collaborated with cross-functional teams to deliver world-class communications support for store-level PR teams.• Managed and collaborated on corporate and store level fashion shows, product launches, and media events.• Oversaw media events, led weekly conference calls, and managed store-level PR teams.